Exec Retreat '14 - Newsletter Design 101
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This document provides guidance on designing newsletters for Alpha Phi Omega chapters. It suggests targeting newsletters at active brothers to keep them informed of events, or alumni to engage them and report on chapter activities and opportunities. Suggested content includes event calendars, member spotlights, reports from conferences, and alumni engagement opportunities. The document recommends setting goals for the audience and purpose and assigning an officer or committee to create the newsletter monthly or semesterly. It also offers publishing options like websites, email, and social media and additional resources for design tips and sample newsletters.
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- 1. S E C T I O N 6 7 E X E C R E T R E A T A U G U S T 2 0 1 4 Newsletter Design 101
- 2. Potential Audiences: Active-focused For larger chapters: Can send to all brothers as a manner of keeping everyone in touch For any chapter: Can send to brothers who are abroad/off- campus to help keep them in the loop of events Feature topics like: A quick calendar of events (save the details for APOonline!) Officer, Senior, Advisor, or New Member Spotlights Report on events from Sectionals, Regionals, and Nationals Honor Brothers of the Month, Academic Achievers, etc. Send out monthly or every semester.
- 3. Potential Audiences: Alumni-focused Report briefly on major chapter events Reaching a major recruitment or retention goal New chapter initiatives Major service or fellowship projects Focus on topics like: New pledges / family members Opportunities to assist the chapter Throwback posts to older chapter events / publishing older photos Homecoming plans / other alumni gatherings Upcoming chapter anniversaries and ceremonies Send out bi-monthly or every semester, depending upon what is best for your alumni.
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