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New Media Zahari Hamidon Website: http://www.classnetwork.net/ Blog: 3dtutor.worpress.com
The purpose media in design The cave contains nearly 2,000 figures, which can be grouped into three main categories —  animals, human figures and abstract signs. Media:Mineral pigment
Definition of Design To conceive (“form of mental presentation”) or fashion in the mind; invent To formulate a plan for: devise To plan out in systematic, usually graphic form To create for a particular purpose of effect To have a goal or purpose; intend
Everything is Designed Everything around us is designed Signage Food Product Clothes Furniture Transport etc
Definition of Media A specific kind of artistic technique or means of expression as determined by the materials used or the creative methods involved (Clement Mok, 1990) a particular form of storage for digitized information, such as magnetic tape or discs : moving or copying backed-up data through a hierarchy of different mediums. a liquid (e.g., oil or water) with which pigments are mixed to make paint.• the material or form used by an artist, composer, or writer : oil paint is the most popular medium for glazing.(Dictionary Version 2.0.2 (51.4) © Copyright 2005-2007 Apple Inc.)
Function of Media As a medium to convey ideas  Communication Eg Road sign, Illustration, Menu To visualize information
Types of Media Conventional media (non digital) Cave painting -> chiaroscuro (Rembrandt)-> pointilism (Seurat) ->making marks(ancient Egypt) -> writing (Sumerian) ->Drawing word (Mayan) ->printing (Diamond Sutra – China) -> photography (1839 – Paul Delaroche – French artist – “From today painting is dead”. Made up of 2 elements: The carrier, the thing that carries and holds information for storage and distribution purposes; light-sensitive film, paper etc. The nature of information itself in an abstract way such as film, music, sound etc.
Elements of Media – The 5 senses Vision and Sound: that are used for things at distance (attention grabber, attraction etc) Smell (for real experience) will become a part of new media systems – cinema, museums etc. Taste: it involves a more direct contact, limited to only a few areas of human activity (eg. sampling Touch (1.texture; what things feel. 2. Shapes; build up idea of spatial form) eg. Braille, Manipulating objects in VR etc (Barfield, 2004)
Types of Media in Context of Art Dry media Eg. Pencil, Charcoal, Pastel Techniques: Shading, Cross hatching Wet media Eg. Oil paint, Acrylic, Water Color Techniques: Under painting, dry brush
New Media Defined “New media is multimedia combined with dynamic communication” eg. Internet, Broadcasting, Mobile phone etc. Multimedia = multi + media = something that is composed than one medium eg “pre historic cave dwellers of the approaching woolly mammoth and shouted “hey guys there’s a woolly mammoth coming over the hill” and points in the direction of the approaching beast. This communication involving more than one medium (Visual sign and spoken word)
Design and Technology : The Challenge The biggest challenge designers face in working with computing medium is not mastering the various technologies that are its constant companions, but introducing meaning and life into the products and services on the human side of the screen (Clement Mok, 1990)
Areas of New Media Interaction Design: focus on User Interface Design (UID) (GUI, OUI, TUI) 3D Design: Simulation, Product design, Visualization Animation: Education, Entertainment, Simulation, Gaming Virtual Reality: Simulation, Education, Simulation Advertising Product design : Prototype, Packaging Identity Design: Company Identity, Brand Identity, Product Identity Information Design: Website, Information Kiosk Broadcasting
You must have: Hardware (Standard) Processor, RAM, Video RAM, Display, Storage Software Adobe Product, Apple Mac, 3D Design: Cinema 4D, Lightwave, 3D Studio Max, Maya (examples) Studio & equipment Skills (Project Management, HW/SW skill, Team work, Discipline)
Reference Barfield, L. (2004). Design For New Media. Essex, England: Pearson Education Ltd. Mok, C. (1996). Designing Business – Multiple Media, Multiple Disciplines. San Jose, CA: Adobe Press

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Newmediaslideshare

  • 1. New Media Zahari Hamidon Website: http://www.classnetwork.net/ Blog: 3dtutor.worpress.com
  • 2. The purpose media in design The cave contains nearly 2,000 figures, which can be grouped into three main categories — animals, human figures and abstract signs. Media:Mineral pigment
  • 3. Definition of Design To conceive (“form of mental presentation”) or fashion in the mind; invent To formulate a plan for: devise To plan out in systematic, usually graphic form To create for a particular purpose of effect To have a goal or purpose; intend
  • 4. Everything is Designed Everything around us is designed Signage Food Product Clothes Furniture Transport etc
  • 5. Definition of Media A specific kind of artistic technique or means of expression as determined by the materials used or the creative methods involved (Clement Mok, 1990) a particular form of storage for digitized information, such as magnetic tape or discs : moving or copying backed-up data through a hierarchy of different mediums. a liquid (e.g., oil or water) with which pigments are mixed to make paint.• the material or form used by an artist, composer, or writer : oil paint is the most popular medium for glazing.(Dictionary Version 2.0.2 (51.4) © Copyright 2005-2007 Apple Inc.)
  • 6. Function of Media As a medium to convey ideas Communication Eg Road sign, Illustration, Menu To visualize information
  • 7. Types of Media Conventional media (non digital) Cave painting -> chiaroscuro (Rembrandt)-> pointilism (Seurat) ->making marks(ancient Egypt) -> writing (Sumerian) ->Drawing word (Mayan) ->printing (Diamond Sutra – China) -> photography (1839 – Paul Delaroche – French artist – “From today painting is dead”. Made up of 2 elements: The carrier, the thing that carries and holds information for storage and distribution purposes; light-sensitive film, paper etc. The nature of information itself in an abstract way such as film, music, sound etc.
  • 8. Elements of Media – The 5 senses Vision and Sound: that are used for things at distance (attention grabber, attraction etc) Smell (for real experience) will become a part of new media systems – cinema, museums etc. Taste: it involves a more direct contact, limited to only a few areas of human activity (eg. sampling Touch (1.texture; what things feel. 2. Shapes; build up idea of spatial form) eg. Braille, Manipulating objects in VR etc (Barfield, 2004)
  • 9. Types of Media in Context of Art Dry media Eg. Pencil, Charcoal, Pastel Techniques: Shading, Cross hatching Wet media Eg. Oil paint, Acrylic, Water Color Techniques: Under painting, dry brush
  • 10. New Media Defined “New media is multimedia combined with dynamic communication” eg. Internet, Broadcasting, Mobile phone etc. Multimedia = multi + media = something that is composed than one medium eg “pre historic cave dwellers of the approaching woolly mammoth and shouted “hey guys there’s a woolly mammoth coming over the hill” and points in the direction of the approaching beast. This communication involving more than one medium (Visual sign and spoken word)
  • 11. Design and Technology : The Challenge The biggest challenge designers face in working with computing medium is not mastering the various technologies that are its constant companions, but introducing meaning and life into the products and services on the human side of the screen (Clement Mok, 1990)
  • 12. Areas of New Media Interaction Design: focus on User Interface Design (UID) (GUI, OUI, TUI) 3D Design: Simulation, Product design, Visualization Animation: Education, Entertainment, Simulation, Gaming Virtual Reality: Simulation, Education, Simulation Advertising Product design : Prototype, Packaging Identity Design: Company Identity, Brand Identity, Product Identity Information Design: Website, Information Kiosk Broadcasting
  • 13. You must have: Hardware (Standard) Processor, RAM, Video RAM, Display, Storage Software Adobe Product, Apple Mac, 3D Design: Cinema 4D, Lightwave, 3D Studio Max, Maya (examples) Studio & equipment Skills (Project Management, HW/SW skill, Team work, Discipline)
  • 14. Reference Barfield, L. (2004). Design For New Media. Essex, England: Pearson Education Ltd. Mok, C. (1996). Designing Business – Multiple Media, Multiple Disciplines. San Jose, CA: Adobe Press