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Kfc Ppoint2


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Kfc Ppoint2

  1. 2. <ul><li>Product Description </li></ul><ul><li>Goals </li></ul><ul><li>Action Planning </li></ul><ul><li>Leadership </li></ul>Business Practice Rita Maxwell – Managing Director <ul><li>Goals </li></ul><ul><li>Conduct ourselves as an ethical business </li></ul><ul><li>Ensure all work meets industry standards </li></ul><ul><li>Make a product which can be designed once and then professionally printed to order </li></ul><ul><li>Promote Te Reo Maori </li></ul><ul><li>Make a profit of $13,000.00 </li></ul>FROM KAI THE COAST T.R.A.K
  2. 3. <ul><li>Value added to product </li></ul><ul><li>Why is our product different? </li></ul><ul><li>New idea </li></ul>Innovation Chad Andrews – Communications Director FROM KAI THE COAST T.R.A.K
  3. 4. <ul><li>Market Research </li></ul><ul><li>Price </li></ul><ul><li>Place </li></ul><ul><li>Promotion </li></ul>Marketing Kayla Cronin - Marketing Director <ul><li>Tourism Market </li></ul><ul><li>People of Maori Descent </li></ul><ul><li>People looking for a different kind of gift </li></ul><ul><li>Book shops. Airport Gift Shops </li></ul><ul><li>Backpackers, Motels, Hotels </li></ul><ul><li>Information Centres, Whitcoulls, Paper Plus, </li></ul><ul><li>The Warehouse </li></ul><ul><li>The Internet </li></ul>FROM KAI THE COAST T.R.A.K
  4. 5. Sales Marcelle Pio - Sales Director <ul><li>Sales Revenue </li></ul><ul><li>Number of books sold </li></ul>FROM KAI THE COAST T.R.A.K
  5. 6. Production Quintin Cameron – Production Director <ul><li>Received the Proofs from Te Rau Press - final check for colour and quality. </li></ul><ul><li>Waiting for the printer to finish the print run. </li></ul>W8/10 <ul><li>Check first book off the run. </li></ul><ul><li>Set up systems for Stock control </li></ul>W11 <ul><li>Finished the book layout. Proof reading for mistakes. </li></ul><ul><li>Exported the Indesign files to PDF format. </li></ul><ul><li>Uploaded the book to the printer via FTP </li></ul>W7 <ul><li>Planned the layout for the book. </li></ul>W6 <ul><li>Started placing recipes in book order. </li></ul><ul><li>Selected photos for the book. </li></ul>W5 <ul><li>Negotiated a three month payment plan with the printer. </li></ul><ul><li>Continued preparation of the book. </li></ul><ul><li>Translated the recipes into Maori. </li></ul><ul><li>Proof reading both English and Maori. </li></ul><ul><li>Designed a template for InDesign. </li></ul>W4 <ul><li>Sourced recipes and typed them up. </li></ul><ul><li>Appointed a Maori translator </li></ul><ul><li>Appointed Te Rau Press as our printer company. </li></ul><ul><li>Visited Te Rau Press to check samples of their work. </li></ul>W3 <ul><li>Organised quotes from three printers. </li></ul><ul><li>Appointment with lawyer about copyright. </li></ul>W2 <ul><li>Unanimous decision that the recipe book would be our product. </li></ul><ul><li>Established a mentor with skills in graphic design and publishing </li></ul><ul><li>Market Research in Whakatane and Opotiki </li></ul>W1 FROM KAI THE COAST T.R.A.K
  6. 7. <ul><li>Sources of Capital Formation </li></ul>Finance Rita Maxwell – Managing Director FROM KAI THE COAST T.R.A.K $1,800 Investment by Directors (6 x $300) $3,300   $500 Fibre and Fleece Contract $600 Telephone Book Distribution $400 Chocolate Sales Start Up Capital   73.80% Percentage Profit 18.46 Profit per book 6.54   0.18 Photographs 0.5 Translation 5.86 Printing Cost Item Cost per Book
  7. 8. <ul><li>Profit Goal </li></ul><ul><li>$13,000 </li></ul><ul><li>Rate of Return on Investment </li></ul><ul><li>335.9% </li></ul>Finance Rita Maxwell – Managing Director FROM KAI THE COAST T.R.A.K
  8. 9. Finance Rita Maxwell – Managing Director
  9. 10. <ul><li>Why will our product work </li></ul><ul><li>Overwhelming customer appeal </li></ul><ul><li>Scope to scale - diversity into new market </li></ul><ul><li>National/International distribution </li></ul>Worthy Investment Chad Andrews – Communications Director FROM KAI THE COAST T.R.A.K