WCA eCommerce Workshop presentation. Presented by Mirja Nissen at WCA's 2019

1. Certification Process & Member Directory
Singapore February 19th and 20th 2019
Mirja Nissen

2. WWW.WCAECOMMERCE.COM #WCAECOMMERCE
 Joined WCA eCommerce April 9th 2018
 Spent 20 years in Logistics Industry
 Held operational as well as sales management
functions in:
 Airline – Lufthansa Cargo
 Freight Forwarding - SMEs
 eCommerce – DHL eCommerce
Background– MirjaNissen
“The line between disorder and order lies in logistics…” – Sun Tzu

3. WWW.WCAECOMMERCE.COM #WCAECOMMERCE
• Overview WCA eCommerce
• Geographical Coverage
• Mission & Benefits
• Network Activities
• Certification Process
• Overview
• Content
• Need for Industry Standard
• Member Directory
• Search Options
• Live testing
• Q&A
Agenda – Overview

4. Our Network

5. Our Mission
WWW.WCAECOMMERCE.COM
To provide exceptional
logistics services via our
extensive network of
independent freight
forwarders.
To establish our members
as leaders in door-to-
door delivery &
logistics excellence.

6. Benefits
WWW.WCAECOMMERCE.COM
• eCommerce Certification: Opportunity for active eCommerce members to get certified, and have
eCommerce readiness displayed to other members and interested parties as part of the directory .
• Financial Protection: $100,000 member to members financial protection when working in the same
group. (Working with any of the WCA networks financial protection is up to $50,000 )
• Partner Pay: Member to member payment program that eliminates wire transfer fees
• Access to competitive Last Mile Options (including label generation) through a network of last mile providers
(UPS, USPS, Canada Post etc.)
• Access to the network’s Strategic Partnership Program, where each partner is either creating a benefit
or an opportunity for the member.
• Access and contribute news and publication concerning the eCommerce sector via the spotlight
program, content partnership etc. and soon Online Community
• Marketing and Promotion: Own marketing staff available to assist with rebranding, web development
etc.
• Air Carrier Program: Members enjoy access dedicated rates through selected member carriers

7. #WCAECOMMERCE
WCA eCommerce CertificationOverview
Current Certification Ratio
30% to 70%, while the
Goal lies between 50% and
75%

8. http://www.wcaecommerce.com/signin?returnurl=%2fGetCertified
WWW.WCAECOMMERCE.COM #WCAECOMMERCE
CertificationProcess
Who? Members, who ...
• Can provide customer references
regarding their eCommerce
services
• Have a portfolio of established
eCommerce services
• Possess an in-house or third-
party software to manage your
eCommerce logistics
• Use software capable of handling
EDI files (XML, TXT)

9. • One single certification level as addition to regular membership
• Certification is recommend for active eCommerce members
• Extended Certification process by adding an IT layer high lightening the importance of IT.
• Display of Service Portfolio and IT Infrastructure in Directory visible for other members as part of
directory’ search functionality
• Current Ratio 30% certified – 70% not certified
• Ultimate Goal to turn WCA certification into an Industry Standard, which can be used across the
industry and help players to connect with the right logistics partner.
WWW.WCAECOMMERCE.COM #WCAECOMMERCE
CertificationProcess

10. WWW.WCAECOMMERCE.COM #WCAECOMMERCE
CertificationProcess
IT
Special Focus on IT - IT Department has been added to the
certification process as additional verification layer

11. WWW.WCAECOMMERCE.COM #WCAECOMMERCE
Industry Standard
Ultimate goal is the creation of an Industry Standard.
Something comparable to CEIV or GDP in the Pharma industry or the DGR FIATA certification
Dangerous Good world .
Some of many benefits:
• Easyintegration
• Improves visibility – Track& Trace
• Transfer of Information
• Improved overall door to door transport time
• Easypartner selection within trade lane development

12. WWW.WCAECOMMERCE.COM #WCAECOMMERCE
OnlineDirectory– Member Mailing

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OnlineDirectory– Search Functionalities

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OnlineDirectory
Search Functionality by :
1.) Geographic Location 2.) eCommerce Service 3.) IT Capabilities

15. WWW.WCAECOMMERCE.COM #WCAECOMMERCE
• What are you looking for in a partner ?
• Skillsand characteristics you value in aneCommerce partner ?
• Importance of IT ? Ability to integrate
• Etc.