WCA eCommerce London 2018 Gigi Etienne, What3Words

1. WWW.WCAECOMMERCE.COM
what3words
London 2018
Name, Title & Company
Gigi Etienne
what3words

2. 2

3. Major impacts
Poor addresses
Efficient logistics
A global solution

4. 4
75% of the world
has inadequate,
poor or no
addressing
systems

5. 5
Legacy addressing
systems aren’t fit
for on-demand
and cross-border
deliveries

6. 19% of failed
deliveries in 2017
were due to
inaccurate delivery
address details

7. 7
$20 billion in
undeliverable as
addressed mail
costs annually

8. Rural Delivery Inefficiencies
“Last mile can contribute to in excess
of 50% of total delivery cost”
McKinsey - Last Mile Report

9. 9
“A reduction of one mile per driver per day
translates to savings of up to $50 million a year.”
Jack Levis
Director of process management at UPS

10. 10
Addresses are too
broad – they are not
specific enough for
certain entry gates,
loading bays or
parking spaces

11. Pins in the middle
of a building don’t
help you find the
front door or specific
entrance or exit
point.
5

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Street names can be
hard to decipher

13. Unhappy customers take out frustration on social media

14. And these addressing
problems will be a
serious issue for routing
autonomous vehicles
and drones

15. It’s time for a new,
universal
addressing system

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what3words is the first address system designed
for precision and for voice navigation

17. It is made up of A global grid of 57 trillion 3mx3m squares
… based on a global grid of
57 trillion 3m x 3m squares

18. … where each square is labelled with
a unique combination of 3 dictionary
words

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Similar addresses have been placed far apart so you can immediately spot
mistakes

21. 21
Autosuggest
technology
provides error
correction.

22. English
French
Spanish
Portuguese
Russian
German
Swahili
Turkish
Swedish
Italian
Arabic
Finnish
Polish
Danish
Mongolian
Afrikaans
Bahasa Indonesia
Dutch
Norwegian
isiXhosa
isiZulu
Czech
Greek
Thai
Korean
Japanese
Current
3 word languages

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Our API is 2 lines
of code to build
what3words into
any app, website
or map.

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West Entrance
moral.drops.turkey
Main Entrance-East
sleeps.hook.calm
jumps.losses.market
Custom House Station
take.sticky.knots
Car Park
Prince Regent Station
fame.skins.backs
Helping logistics
companies to be
more efficient

25. 25
3 word addresses
are unique
and precise they
can be used
throughout
delivery, logistics
and supply
chain operations.

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Used in haulage, supply
chain and logistics; here,
the 3 word addresses are
given to lorry drivers to
mark drop and entry
points in a major highway
construction project

27. what3words Deliveries
27
Even saving seconds on a delivery due to
finding the right access door is valuable at
high volume; ecommerce sites can add 3
word address fields & couriers can deliver
to 3 word addresses easily every time.
UAVs and UGVs will need coordinates to
make deliveries; 3 word addresses are a
simple way for customers to provide
coordinates accurately in checkout pages
and when ordering; it’s a flexible,
communicable name for a pin that can
be used across platforms
Delivery is flexible because everywhere
has an address – a safe space in the
garden, a hidden skiing chalet, a boat on
the lake, a particular entrance to a lab
when delivering to a hospital etc.

28. Checkout integration
An optional field is added to
checkout and then the API
converts this to a coordinate,
which is passed to the carrier
for route optimisation and
delivery.
Seconds, and sometimes
minutes, can be saved on
deliveries where 3 word
addresses are used.

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Sorting with 3 word addresses:
scanning of type-written 3 word addresses,
to facilitate the dispatch of parcels to the
right driver

31. Route Optimisation:
3 word addresses are converted into GPS
coordinates and the most efficient route is
calculated. We are using Navmii to send
your drivers on their way.

32. Used in satnav & route
planning apps, including
offline navigation

33. Efficiency
Test
33
To discover the operational impact of accurate
addressing in an urban city, two Quiqup drivers
were given 20 pickup and delivery locations in
London
View the video here:
https://youtu.be/fsE_DR3Oz-s

34. Results
34

35. Aramex devleoped country
/// racked.star.yarn
Simpler, faster, better: 3 word addresses take on Dubai’s
street addresses in Aramex delivery challenge

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Adopted by 9
countries as
the addressing
System (and counting)

37. 37
Driving customer adoption: Websites, Social media, Leaflets, Stickers

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39. C. Input Customer inputs 3 words address at check out

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Built into 2018 cars by
Mercedes-Benz

41. With what3words
everything and
everyone,
everywhere has
an address.

42. Thank you
WWW.WCAECOMMERCE.COM #WCAECOMMERCE
 Gigi Etienne
 gigi@what3words.com
 Twitter: @gigietienne