How to market your business using social media and mobile including social networks, mobile applications and even QR codes. Tips on reaching the savvy consumer with a smartphone. (SheKnowsSocial.com)
10 Ways to Hit Harder with Social MediaAliza Sherman
With a focus on Facebook and Facebook advertising, this presentation was given July 2016 at the Martial Arts Supershow in Vegas. About social media marketing best practices.
Elevate Your Career: Job Opportunities in CannabisAliza Sherman
A presentation at the Anchorage Cannabis Business Association (ACBA) about the cannabis industry and job opportunities in the various segments of this emerging industry.
10 Ways to Hit Harder with Social MediaAliza Sherman
With a focus on Facebook and Facebook advertising, this presentation was given July 2016 at the Martial Arts Supershow in Vegas. About social media marketing best practices.
Elevate Your Career: Job Opportunities in CannabisAliza Sherman
A presentation at the Anchorage Cannabis Business Association (ACBA) about the cannabis industry and job opportunities in the various segments of this emerging industry.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
PhocusWright seminar, From Social to Viral - november 16 2011SocialRadius
From Social to Viral: Digital 3.0 Strategies for Attracting Today’s Traveler
Presented by: SocialRadius
The online travel industry has always been at the forefront of the digital age, leading e-commerce, email, search and digital loyalty programs. But nearly a decade into the social media era, its track record has been somewhat hit and miss. Learn about what really works in the integration of promotion, loyalty, social media and virality. Discover how the added layer of location-based platforms like Foursquare have increased engagement at some travel properties more than 1000 percent – with little investment from the brand owner. Delve into the 10 Biggest Mistakes leading brands make on Twitter and Facebook – as well as the Top 10 Opportunities. See why blogger outreach can still create the largest ROI in your marketing portfolio. And visit the secrets of viral video success from the team that promoted some of the industry’s top efforts.
Michael Terpin, Founder and CEO, SocialRadius, and Founder, Marketwire
TrendStartr is a social platform that lets anyone discover the world through your eyes.
Discover the person behind the mass amount of contents, it’s your social network individualized. We centralize your existing social networks to create help you create a distribution platform that becomes a recommendation engine
TrendStartr is Twitter Visualized, and Youtube Socialized.
TrendStartr is............."Where the World Discovers You"
The media is inherently social...now we have the tools and technology to talk back. I discuss the media's evolution to social media (citizen journalism, etc.), different types of media/marketing, and the importance of creating//curating content.
Power Marketing's Communication Specialist Larissa Newman delivered this seminar on the value of social media in business to a group at Hagerstown Community College (HCC) for the 2012 Technology Fair.
It goes without saying that every brand should have a presence on social media. Learn how brands can build awareness, engagement, and sales by using the right platform, posting relevant content, and authentically communicating with their followers.
Social Media Monitoring—A presentation for @MidwestBrian Huonker
Why Social Media Monitoring?
The answer is simple: People trust the opinions of others more than brand advertisements, official websites or PR releases. In fact, people trust the opinion of others, especially their peers, more than almost anything. This means that online opinions on your brands and products really matter. Quite a lot, to be frank. So, let us list a number of reasons for you to keep a close eye on the online chatterbox:
- Measuring Marketing effectiveness
- Manage crisis pro-actively
- Do effective online public relations
- Benchmark your competition
- Identify new market opportunities
- Get market insights in the most cost effective manner
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Women and Cannabis: History, Herstory and HealthAliza Sherman
Presentation made at THC Fair about cannabis for health and wellness, a brief history of why cannabis was made illegal, women's uses of cannabis and hemp throughout history and some of the women in the cannabis industry today.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
PhocusWright seminar, From Social to Viral - november 16 2011SocialRadius
From Social to Viral: Digital 3.0 Strategies for Attracting Today’s Traveler
Presented by: SocialRadius
The online travel industry has always been at the forefront of the digital age, leading e-commerce, email, search and digital loyalty programs. But nearly a decade into the social media era, its track record has been somewhat hit and miss. Learn about what really works in the integration of promotion, loyalty, social media and virality. Discover how the added layer of location-based platforms like Foursquare have increased engagement at some travel properties more than 1000 percent – with little investment from the brand owner. Delve into the 10 Biggest Mistakes leading brands make on Twitter and Facebook – as well as the Top 10 Opportunities. See why blogger outreach can still create the largest ROI in your marketing portfolio. And visit the secrets of viral video success from the team that promoted some of the industry’s top efforts.
Michael Terpin, Founder and CEO, SocialRadius, and Founder, Marketwire
TrendStartr is a social platform that lets anyone discover the world through your eyes.
Discover the person behind the mass amount of contents, it’s your social network individualized. We centralize your existing social networks to create help you create a distribution platform that becomes a recommendation engine
TrendStartr is Twitter Visualized, and Youtube Socialized.
TrendStartr is............."Where the World Discovers You"
The media is inherently social...now we have the tools and technology to talk back. I discuss the media's evolution to social media (citizen journalism, etc.), different types of media/marketing, and the importance of creating//curating content.
Power Marketing's Communication Specialist Larissa Newman delivered this seminar on the value of social media in business to a group at Hagerstown Community College (HCC) for the 2012 Technology Fair.
It goes without saying that every brand should have a presence on social media. Learn how brands can build awareness, engagement, and sales by using the right platform, posting relevant content, and authentically communicating with their followers.
Social Media Monitoring—A presentation for @MidwestBrian Huonker
Why Social Media Monitoring?
The answer is simple: People trust the opinions of others more than brand advertisements, official websites or PR releases. In fact, people trust the opinion of others, especially their peers, more than almost anything. This means that online opinions on your brands and products really matter. Quite a lot, to be frank. So, let us list a number of reasons for you to keep a close eye on the online chatterbox:
- Measuring Marketing effectiveness
- Manage crisis pro-actively
- Do effective online public relations
- Benchmark your competition
- Identify new market opportunities
- Get market insights in the most cost effective manner
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Women and Cannabis: History, Herstory and HealthAliza Sherman
Presentation made at THC Fair about cannabis for health and wellness, a brief history of why cannabis was made illegal, women's uses of cannabis and hemp throughout history and some of the women in the cannabis industry today.
Social Media Checkup and Social Media AdvertisingAliza Sherman
Presentation given at Arizona Western College about assessing how you are doing in social media, best social media practices, and basic social media advertising options.
Go Reboot Yourself: Get a Grip on Your TechAliza Sherman
Presented at SXSW 2016 with Beth Kanter. About Tech Wellness, Mindful Tech, and having a better relationship for your tech to be happier and healthier. From the upcoming book, "The Happy Healthy Nonprofit" - but not just for nonprofits!
A Happy Healthy Nonprofit: 10 Tips for Impact Without BurnoutAliza Sherman
What Beth Kanter and I are hearing from people working in the nonprofit sector about stress, burnout, self-care and wellness at work. Includes 10 powerful techniques to help avoid burnout and get more energy for 2016! Learn more about our book of the same name at healthyhappynonprofit.org.
YOU are a Brand: How to get noticed and get known!Aliza Sherman
My keynote presentation at Macaroni Kid Meetup in Ft. Lauderdale on Personal Branding, marketing yourself and reaching out to your audiences and your local media.
The Future of Communications in Our Ultra Connected Social Media WorldAliza Sherman
Learn about the best apps for productivity, creativity, time management and communications as well as the good habits we need to develop to use them well. Web pioneer Aliza Sherman will talk about the trends, applications and best practices for the way we communicate online including social media. Presented as the closing keynote at the National Federation of Press Women's annual conference in Anchorage, Alaska. #NFPW15AK
Crowdfund Your Travel or Project: How to Set Up and Run a Crowdfunding CampaignAliza Sherman
My presentation at Overland Expo introducing the concept of crowdfunding for travel - with an emphasis on having a purpose greater than just the trip. Lays out elements of a crowdfunding campaign. Case study: The Goddess Project.
Managing Your Social Media Footprint for Low Stress and High ImpactAliza Sherman
My social media marketing presentation at Overland Expo. All about planning your approach and messaging in social networks and learning how to manage the constant demand for connectivity and content.
Choosing Courage - Life is a Series of Choices. What do you choose?Aliza Sherman
My presentation to Alaska Women's Leadership Forum on the topic of Courage. Courage is a series of choices and once you make a choice, it becomes a series of steps. We all are courageous every day. Choose #courage.
Content Marketing That Doesn't Kill Your CommunityAliza Sherman
The Anti-Formula way to market in social media using content. Content marketing may be all the rage, but there are smarter, longer-lasting ways of attracting, engaging and activating your customers.
PowerTools for Business are the advice we hear a million times and never put into action. Now's the time to transform your business. From a speech I gave in Anchorage, Alaska for Alaska Department of Transportation Civil Rights Office.
Digital Marketing to Humans: Invasions, Conflicts and VictoriesAliza Sherman
My presentation on the "history of Internet marketing and online community" since 1987. These slides were cues for stories from my Internet past and vision for the future, given as a presentation recently to Consumer Reports staff.
If Digital Marketing Had a Crystal Ball - Future TechAliza Sherman
My keynote from Wine Industry Technology Symposium (WITS) in Napa about future of marketing - geofencing (iBeacon, Bytelights) and wearable tech including Ringly.
Top 10 Tips for Driving Authentic Engagement with your Influencers via Social...Aliza Sherman
To engage your online community, you want to attract people to you using social media tools, get them to react (like something), to interact (comment), but better yet, to act (share, submit, contact, buy).
The Power of Unplugging: For Your Business, Your Life, Your SanityAliza Sherman
We have surrendered our lives to our technology. Or have we? This presentation given at the Enterprising Women conference explores how we can take charge of our tech, be more mindful, and change bad tech habits to create more space in our lives.
4 Tech and Marketing Trends for 2014 by Aliza ShermanAliza Sherman
Over the years, I've been asked to give my predictions of where things are going with the web, social and mobile and technology. For context: I've been online since 1987, started the first woman-owned, full-service Internet company in 1995, started an early social media marketing agency in 2006 (before we really called it that), started a social/mobile dev and consulting firm in 2010. Here are 4 tech/marketing trends I'm watching with fascination.
Storytelling for citizen leaders and nonprofit organizationsAliza Sherman
This presentation explores the value of storytelling to attract people to your cause and compel them to get involved, to donate, to volunteer, to participate. Includes details about using visuals and video on Facebook, Twitter, and LinkedIn and how to further grow your communities by showcasing community members. [Given as a free webinar for Hopa Mountain.]
The Girls Club: Why Women Should Mentor Other WomenAliza Sherman
Why mentorship - and sponsorship - is so important to advancing women in business. And how men can - and should - also play a role. Discusses the benefits of being a mentor as well as having a mentor. Presented at AZEC13 in Phoenix.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
10. Using Social Media"
A Blog: A social-powered hub of current content.
LinkedIn: Business presence and networking tools
for professionals and companies.
Facebook: Public Pages, social advertising tools,
multimedia features, sharing functions.
Twitter: Information feed, conversation monitoring,
brand builder, traffic driver.
Flickr: Showcase photographs, build community,
leverage images.
YouTube: Leverage video, attract attention, provide
value, enhance sites and channels.
@alizasherman
11. Using Social Media"
SlideShare: Showcase expertise, leverage slide
presentations, enhance social sites.
Tumblr: Like a blog but considered more of a “life
stream,” pulls in feeds from your social channels.
Google+: Fast moving feed like Twitter and
multimedia like Facebook, community-oriented.
@alizasherman
12. 2 of 5 social media users access
via mobile devices."
Source:
Pew
2011
@alizasherman
19. Using Mobile"
Foursquare: Gives businesses access to candid
customer comments, builds loyalty, provide perks.
Instagram: Brand building through photographs,
community building, outreach, image enhancing.
Pinterest: Build brand personality, show affinities,
showcase company or your likes through images.
GMLPS: Unique photographs with embedded video,
shareable on social channels.
Foodspotting: Food businesses can share dishes,
access images, comments from customers.
Trover: Showcase most interesting things about
specific locations, exploration and discovery.