This document provides a SWOT analysis of Hindustan Unilever Limited (HUL) and ITC Limited, two major FMCG companies in India. For HUL, it outlines the company's history and strengths such as its preferred brands, leadership in FMCG market, and innovations. It also discusses weaknesses, opportunities and threats. For ITC, it summarizes the company's history, product mix across various sectors, strengths like effective social initiatives and synergy between business units, and weaknesses, opportunities and threats.

1. Presented To:
Dr. Ajay Kumar Sir
and
complete MBA
class
Presented By:
Konark Kaushik
Roll No. 210397
MBA 3rd Sem
SWOT Analysis
of
Two FMCG
Companies

2. First FMCG Company

3. HINDUSTAN UNILEVER LIMITED
1888: Lever Brothers started their royal business in India. The
very first product of the company was launched named Sunlight
Soap
1931: Founded as Hindustan Vanaspati Manufacturing Co. and
merged with the United Buyers Ltd of the Lever Brothers
1956: Renamed as Hindustan Lever Limited
2007: Renamed as Hindustan Unilever Limited
2020: Acquired leading brands like Horlicks and Boost.

5. STRENGTHS OF HUL
• Most Preferred Brand
• Leader in FMCG Market
• Innovations
• High Brand Awareness
• Wide Range of Products
• Strong Promoter
• Huge Market Share

6. ... TO BE CONTINUED
• Comprehensive and automated supply chain: It follows the four-tier
distribution system
Direct coverage
Indirect coverage
Streamline
The Shakti Project
• Social Media
• Most Reputed Brand
• Marketing

7. WEAKNESSES OF HUL
• Declining Market Share:
• Large selection of brands in various product categories:
• Limited Market Share:

8. OPPORTUNITIES OF HUL
• Expanding the market:
• Awareness of the use of consumer products:
• Growing income level:
• Ayurvedic products:
• Partnerships:

9. THREATS OF HUL
• Market competition:
• Price of raw materials:
• Buyer Power:
• Government regulations:

10. Consumer Products:
1. Skincare: Lifebuoy, Lux, Dove, Fair & Lovely, Lakme, Ponds, Pears, Rexona, Vaseline
2. Household: Rin, Domex, Surf Exccel, Vim, Comfort Fabric
3. Dental Care: Close Up, Pepsodent
4. Haircare: Clinic Plus, Sunsilk
5. Deodorants: Axe
Food & Beverages:
1. Tea: Brook Bond, TajMahal, Lipton
2. Coffee: Bru
3. Kissan: Jam, Ketchup, Squash
4. Kwality Walls
PROMINENT BRANDS OF HUL

12. Second FMCG Company

16. 1910: succeeded W.D. & H.O. Wills as a British owned company
registered in Calcutta.
1911: Partnerships with farmers
1912: Indian Leaf Tobacco Development Company Limited was
established
1913: First cigarette factory was set up in Bangalore
1970: Renamed as India Tobacco Company Limited
1974: Renamed as I.T.C. Limited

17. Brand
Evolution
Cigarettes and
Leaf Tobacco
1910
Packaging and
printing
1925
Hospitality Sector
1975
Paper Board and
Specialty Papers
1979
Agri
Business
1990
Branded
Packaged Foods
2001
Education and
Stationery Products
2002
Personal Care
Products
2005

18. STRENGTHS OF ITC
• Portfolio of Business Units
• Effective Social Business Initiatives
• Synergy between and within business units
• Strong Brands Across Products
• Strong Brand Image

19. Product Mix of ITC
FMCG
Cigrattes &
Cigar
Food
Personal care
Education &
Stationary
Lifestyle
Retailing
Agarbatti
Safety Matches
Hospitality
Hotels
Branded
Accomodation
Restaurants
Paper board
& Specialty
Papers
Coated boards
Graphic Board
Fine papers
Thin Printing
Papers
Packaging
Cartoon Board
Packaging
Flexible
packaging
Tobacco
Packaging
Agri-Business
Agri
commodities
and rural
services
Agri Business
ILTD
E-Chaupal
Information
Technology
ITC Infotech

20. Effective Social Business Initiatives
E-

21. Synergy between and within business units

22. Strong Brands Across Products

23. Strong Brands Image

24. WEAKNESSES OF ITC
• Mostly Dependent On Tobacco
• Brand Image
• Tax Increase
• Low Market Share in Hotel Industry

25. Mostly Dependent On
Tobacco

26. Brand Image

27. Tax Increase

28. OPPORTUNITIES OF ITC
•Strategic Acquisitions
•Growth in Purchasing Power
•Food and Personal Care Products
•Rural Market
•Influencer Marketing

29. THREATS OF ITC
•Intensified Competition in FMCG Sector
•Stringent regulations & Rise in Taxes in Cigarette
Business
•Growing Health Awareness
•Low growth rate of hospitality sector post covid