Through this presentation, we'd like to enlighten our audience with the New Rules for Building Brands Online and How to Win in this New Environment

1. "Do you want
to spend the
rest of your life
selling sugared water
or do you want
a chance to change
the world?"
New Rules for Building
Brands Online
By: ADG Online Solutions Pvt. Ltd.

2. Hello there!!
ne of the fastest growing full service Digital marketing
‘company in India with an enriched forte and vast Blue chip
clientele’
n-house developers, designers, Bloggers, content writers
etc.
xperience in end-to –end execution on digital marketing
Media Buying- Online and Print, SEO, SEM, Creatives,
Blogging, content writing, PR etc.

3. First, let’s understand…
What’s happening?
Where do we stand?
What’s coming next?

4. What’s happening?

5. The Shift in Trends

6. Get your Company Ready
The way we...
•communicate (with our customers)
•collaborate (with our partners and internals)
•support (our community)
•develop (new ideas, projects, products, etc.)
...have gone far beyond the web itself

7. The Early Adapters

8. Where do we stand?
ADG believes in Phased Delivery Framework
S p e c if ic a t i E x e c u t io n
R e q u ir e m e n on
ts
WH A HOW DO
T IT !
P r o je c t s
s h o u ld
a lw a y s D e f in e P l a n O r g a n i s Eex e c u t e C l o s e
be broke n up
in t o
s ta g e s

9. Key Tools to Start With

10. Online Campaign Dashboard
The way we analyze our Increase Brand & Category Relevance
media rollout – Deliver reason to buy for New
– Build & Establish Relevance
and Importance amongst
consumers
Accelerate demand to drive TAM
Growth
– Reach New Users and convert
them to your customers
– Create momentum around
Corporate Refresh

11. Social Media Bandwagon
9 0 % of marketers use social media channels C ommu
for business, with 9 3 % of these rating social n it y
tools as important. G e ne ra
B u ild in g
&
Share te S o c ia l
Content B uzz N e tw o r
P a r t ic ip k in g
Listen a te

12. Search Marketing Funnel
• SEO can increase the number of
visitors who seek your service or
product actively.
• SEO can mean greater sales of your
product or service
• 85% of Internet users find websites
through search engines.
• 90% of Internet users do not go past
the top 30 search engine results.
• 75% of Internet users have the
intention of purchasing a product or
service when using search engines.

13. Design/Development Hub
We give your
website and mailers
it's much needed
face-lift
with our knack for
creativity and itch to

14. What’s coming next?

15. Communities will Drive Brands
People will gladly spend a
minute of their day
composing and publishing
their own version of the
brand story, but they won't
give five seconds of their
time to listen to the
company tell their version
of it…

16. Content is the new King
To get your product recognised across the web,
3.Get your page shared and conversations spread
4.Get your articles/ blogs talked about
5.Choose platforms that are inter-connectable
6.Apply services & applications to add value
7.Use Links as a currency in social media

19. What we can bring in?
• Change: Complacency is disastrous for every business
• "Do it your self" will lose: The value is not created anymore by
you, but by your network.
• Open: As much as you can. You always need staff for things
you can’t do yourself.
• Evolve: The web is full of community driven distributed content
• Listen: Use the feedback and insight to shape what you do…

20. The Web Engagement Triage
Take reasonable
action to fix issue
and let customer
know action taken
Positive Negative
Yes Yes
No Assess the Does customer
Do you want Evaluate the
need/deserve more
to respond? message purpose
info?
No Yes Unhappy Yes Are the facts No Gently correct the
Response Customer? correct? facts
No
Yes Can you add No Dedicated Yes Are the facts No
value? Complainer? correct?
No Yes
Is the Explain what is being
Respond in Thank the Comedian Yes
problem done to correct the
kind & share person Want-to-Be?
being fixed? issue.
No
Yes
Let post stand and
monitor.

21. Embrace them…
To be successful using social technologies,
companies must first prepare and align
internal roles, processes, policies and
stakeholders with their business
objectives. Digital Marketing is a profound
change that impacts all departments in the
organization.

22. Contact Us
A D G O n lin e S o lu t io n s P v t . L t d .
103, 104, 105 (First Floor)
Charmwood Plaza, Charmwood Village
Surajkund, Faridabad (0km. From Delhi)
Haryana – 121009
Phone: 0129 – 4107527
Mobile: +91 9711134111
Email: info@adgonline.in
adgonlinesolutions@gmail.com