This document discusses how We Are Social helps brands engage in conversations on social media. It provides services like social listening, measuring sentiment, and responding to issues that arise online. We Are Social creates strategies for client brands and manages their social media presence, communities, and crises. It discusses specific campaigns done for Skype and Ford to launch new products using influencers on social networks and blogs. The document also talks about challenges in measuring the impact of social media using traditional metrics and the need for new standards tailored to online conversations and behavior change.