Social media is an important tool for communication and collaboration. It allows conversations to be amplified across platforms and communities around the globe. Developing an effective social media strategy requires understanding your goals, audience, and story. Key questions to consider include how to incorporate social media into daily work, how to measure results, and how long to give the strategy before adjusting. The strategy should align the chosen path with goals and consider how to reach target audiences. Regular evaluation and adjustment of the strategy is important for success.

1. By Saranya.B
Department of Management studies
Pondicherry University

2. Social media ?
Social media is a conversation
between two people sharing
advice, experiences, and
resources.
The difference social media makes is
that the conversation is amplified across
platforms and communities heard and
shared by individuals across the globe.

3. What are Social Media ?

4. Gen X Ineffective
Communication
& Collaboration
Gap
Ineffective
Gen Y

5. 4 reasons why social media
is important than ever

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m hii
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ur ap
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ng yi
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di ke od
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an li yb t
yb iit
br op le er ng
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Pe Ev doii
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7. Why is a social media strategy
important?
• Increase customer base
• Build awareness/reputation
• Educate customer
• Reach new channels of
customers
• Generate leads
• Drive sales
• Generate feedback

8. Creating A Social Media
Strategy: The Secret
Sauce

9. Mission Statement
“To create a socially enterprise where working
across
geographical locations, lines of business, and
management chains is second nature, solutions to
business challenges. ”
stopthinksocial Way of Working
“To be more open in our thinking and more
collaborative in our approach, leading to enhanced
creativity, increased productivity and mass
innovation. ”

10. Begin With The End In Mind
St al pla re
 Increase customer base.
go u the
ra .
 Generate leads.
yo t
te It to
ge
gy ’s
 Drive sales.
 Build awareness.
is th ke
n .
n’ e
 Make money from your content
t p a to
 Establish thought leadership
th th
ta
 Educate customers.
e
 Customer-source part of your
product development.
 Reach new channels of customers.
 Improve internal communication.

11. Questions Before The
Strategy
Are you ready to handle negativity? Platforms like
blogs and videos allow for negative comments,
and some company cultures aren’t ready to engage
with those opinions.
Are your customers likely to be online?
Note that lots of people are online these
days, but it might be that you have a
What’s your story? product or service that isn’t as frequently
purchased via the web.

12.  How will you incorporate this into
people’s daily jobs?
 How will you measure results?
 How long are you willing to give it a
try?
 What’s your willingness to
experiment, take risks, and adjust
your plans?

13. STRATEGY STARTERS
W go
we
he in
e? to we
re g?
t
ge
ar
t h in g a r e
e
g o ow
H
er
If we’re going to put a social media strategy into
place, we need to align the path we’re going to
take, and develop it with an understanding of
how to reach our goals.

14. Lis
t
Communications
en
gin
Community
Marketplace
At
Outposts
te
nt
io
n
Methods
Neighbours

15. WHAT COMES NEXT
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