This document discusses social media and digital marketing. It provides statistics on internet and social media usage globally and in India. Some key points include: Over 35% of the world is connected to the internet, with 6 billion mobile connections and growing. Indians commonly use email, download music/videos, instant messaging, and social networking online. Facebook has over 1 billion monthly users and LinkedIn has 18 million users in India. The document also discusses what social media is, its components, and strategies for using social media including creating a culture of sharing and having response policies.
A statistical insight into how ‘social’ the world is and case-studies of brands that have gone beyond customer interaction and successfully leveraged social media for making business processes a lot more efficient.
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...Ethinos Digital Marketing
This is a presentation starts with an overview of the Digital Marketing & Social Media scenario in India. It then moves onto what are some models that B2B companies can look at while doing their own social media marketing, some best practices and learnings from thought leaders in who have adopted areas like social media, search engine marketing, mobile marketing , etc. early in the game. This was a presentation made to a group of marketing leaders at a NASSCOM event on 27th September, 2010
In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization
http://jeffbullas.com
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
by John Bell, Global Managing Director, Social@Ogilvy.
The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).
In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.
A statistical insight into how ‘social’ the world is and case-studies of brands that have gone beyond customer interaction and successfully leveraged social media for making business processes a lot more efficient.
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...Ethinos Digital Marketing
This is a presentation starts with an overview of the Digital Marketing & Social Media scenario in India. It then moves onto what are some models that B2B companies can look at while doing their own social media marketing, some best practices and learnings from thought leaders in who have adopted areas like social media, search engine marketing, mobile marketing , etc. early in the game. This was a presentation made to a group of marketing leaders at a NASSCOM event on 27th September, 2010
In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization
http://jeffbullas.com
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
by John Bell, Global Managing Director, Social@Ogilvy.
The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).
In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.
Digital Marketing for Financial Services WorkshopH2 Central
For those in financial services who market primarily by wholesaling and B2B, the new mix of digital media can seem especially perplexing – how does a company profit from large-scale social media if its business is almost entirely along more direct B2B lines? Can more traditional means – such as e-mail marketing – still be profitable and, if so, how?
Top 10 Social Media Tips For Financial AdvisorsFinworx
Whether you're a social media expert or a digital novice, these quick tips will help you get the most out of your social media accounts. Join the digital world as a financial advisor with a little help from BPV Capital Management!
The Sophisticated Marketer's Guide to LinkedIn: The WebinarLinkedIn
Once you have downloaded the Sophisticated Marketer's Guide to LinkedIn (Free download here: http://lnkd.in/sgm) It's time to put everything into action. The Sophisticated Marketers Guide to LinkedIn: The Webinar is a one hour strategic live webcast with LinkedIn’s senior content marketing manager Jason Miller.
Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business —increase brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.
In this exclusive webinar you will learn:
• Why LinkedIn is a necessary part of your businesses integrated marketing strategy.
• How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and gain value immediately.
• How to expand the reach of your content marketing strategies using LinkedIn by sharing relevant targeted content to the world's professionals.
• Go visual or go home. See real world examples and take away key insights for utilizing SlideShare for thought leadership and lead generation.
• And many more tactics that Jason has implemented for social media marketing domination.
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
We kick off the summit with a look back on the 15 digital marketing trends of 2020. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – a global pandemic, enforced lockdowns and the deepest recession in living memory were not exactly high on the marketing world’s agenda when we published the 2020 Digital Marketing Trends. However, there is only one constant for marketers these days: everything changes.
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Our Kids Media
Marketing tips and marketing trends for retirement communities, retirement homes and senior care. Marketing to Canadian boomers and seniors. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
"Senior Living Digital Strategies" Webinar - 5 Assisted Living Marketing IdeasBoston Interactive
Need a crash-course in assisted living marketing ideas? We've got five critical senior living digital strategies you need to take to increase tours and fill empty beds.
Have assisted living marketing ideas of your own? Share them with us in the comments below!
"Senior Living Digital Strategies" Webinar Leaders:
1) Boston Interactive’s Director of Digital Strategy Cort Davies http://bostoninteractive.com
2) Carrie Elizabeth Consulting’s Social Media Consultant Carrie Barrett http://carrieelizabeth.com/
3) 85Sixty’s Head of Analytics Roman Bills http://85sixty.com/
Social Media Strategy @ IBM: Programs & ResourcesDelaney Turner
For IBM, social goals are business goals. The IBM social strategy aims to increase employee engagement, improve the IBM client experiences and drive financial results by enabling social engagement with customers, influencers and communities of interest.
7 Social Media Trends You Can't Afford to Miss in 2017Post Planner
By 2020, customers will manage 85% of their relationships with businesses without talking to a human. That means your social media strategy is more important than ever!
We're sharing exactly what needs to be included in your 2017 plan - from expiring, wearable, and augmented content to omni-channel marketing and MUCH MORE.
Catch the webinar replay here: http://www.postplanner.com/social-media-trends-2017-webinar-replay/
Social Media Strategy Framework and Tools for SMEs and NGOsRocel Ann Junio
Most businesses and organizations think that being on social media is a must-do, but not everyone does it right and can do it well. Here's a framework to guide you in crafting your strategy and some free tools that can help you jumpstart your efforts.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.
We hear 'mobile first' the whole time. But what does that actually mean? What are the opportunities for brands to be on mobile? How can they master eCommerce? Or excel at delivering great customer experiences?
Find the answers and more hot topics on mobile in our webinar this week.
We will look at:
- Consumer behavior shift
- The current app landscape
- Insights and analytics on global mobile usage
- Apps vs. Chatbots
Here's a presentation to motivate copywriters, art directors, visualizers, film makers; everyone in the creative profession to keep at it. Some interesting perspectives here. At Ethinos, we were glad we had this session!
Digital Marketing for Financial Services WorkshopH2 Central
For those in financial services who market primarily by wholesaling and B2B, the new mix of digital media can seem especially perplexing – how does a company profit from large-scale social media if its business is almost entirely along more direct B2B lines? Can more traditional means – such as e-mail marketing – still be profitable and, if so, how?
Top 10 Social Media Tips For Financial AdvisorsFinworx
Whether you're a social media expert or a digital novice, these quick tips will help you get the most out of your social media accounts. Join the digital world as a financial advisor with a little help from BPV Capital Management!
The Sophisticated Marketer's Guide to LinkedIn: The WebinarLinkedIn
Once you have downloaded the Sophisticated Marketer's Guide to LinkedIn (Free download here: http://lnkd.in/sgm) It's time to put everything into action. The Sophisticated Marketers Guide to LinkedIn: The Webinar is a one hour strategic live webcast with LinkedIn’s senior content marketing manager Jason Miller.
Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business —increase brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.
In this exclusive webinar you will learn:
• Why LinkedIn is a necessary part of your businesses integrated marketing strategy.
• How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and gain value immediately.
• How to expand the reach of your content marketing strategies using LinkedIn by sharing relevant targeted content to the world's professionals.
• Go visual or go home. See real world examples and take away key insights for utilizing SlideShare for thought leadership and lead generation.
• And many more tactics that Jason has implemented for social media marketing domination.
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
We kick off the summit with a look back on the 15 digital marketing trends of 2020. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – a global pandemic, enforced lockdowns and the deepest recession in living memory were not exactly high on the marketing world’s agenda when we published the 2020 Digital Marketing Trends. However, there is only one constant for marketers these days: everything changes.
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Our Kids Media
Marketing tips and marketing trends for retirement communities, retirement homes and senior care. Marketing to Canadian boomers and seniors. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
"Senior Living Digital Strategies" Webinar - 5 Assisted Living Marketing IdeasBoston Interactive
Need a crash-course in assisted living marketing ideas? We've got five critical senior living digital strategies you need to take to increase tours and fill empty beds.
Have assisted living marketing ideas of your own? Share them with us in the comments below!
"Senior Living Digital Strategies" Webinar Leaders:
1) Boston Interactive’s Director of Digital Strategy Cort Davies http://bostoninteractive.com
2) Carrie Elizabeth Consulting’s Social Media Consultant Carrie Barrett http://carrieelizabeth.com/
3) 85Sixty’s Head of Analytics Roman Bills http://85sixty.com/
Social Media Strategy @ IBM: Programs & ResourcesDelaney Turner
For IBM, social goals are business goals. The IBM social strategy aims to increase employee engagement, improve the IBM client experiences and drive financial results by enabling social engagement with customers, influencers and communities of interest.
7 Social Media Trends You Can't Afford to Miss in 2017Post Planner
By 2020, customers will manage 85% of their relationships with businesses without talking to a human. That means your social media strategy is more important than ever!
We're sharing exactly what needs to be included in your 2017 plan - from expiring, wearable, and augmented content to omni-channel marketing and MUCH MORE.
Catch the webinar replay here: http://www.postplanner.com/social-media-trends-2017-webinar-replay/
Social Media Strategy Framework and Tools for SMEs and NGOsRocel Ann Junio
Most businesses and organizations think that being on social media is a must-do, but not everyone does it right and can do it well. Here's a framework to guide you in crafting your strategy and some free tools that can help you jumpstart your efforts.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.
We hear 'mobile first' the whole time. But what does that actually mean? What are the opportunities for brands to be on mobile? How can they master eCommerce? Or excel at delivering great customer experiences?
Find the answers and more hot topics on mobile in our webinar this week.
We will look at:
- Consumer behavior shift
- The current app landscape
- Insights and analytics on global mobile usage
- Apps vs. Chatbots
Here's a presentation to motivate copywriters, art directors, visualizers, film makers; everyone in the creative profession to keep at it. Some interesting perspectives here. At Ethinos, we were glad we had this session!
A compilation of statistics on connectivity, social media and online marketing in India and the world. Check interesting B2B case studies and find out where India is headed to!
An analysis of online political conversations about political parties and politicians as well as their popularity and social media activities towards the final stages of the Lok Sabha Elections 2014!
A weekly analysis of online political conversations about parties, leaders, issues, trends, sources of information closing in to the final stages of the Lok Sabha Elections of 2014!
Snapshot of Digital India- September 2015 : A detailed compilation of the stats and facts which depict the evolution of India on the digital front in the past quarter. The report shares interesting insights on connectivity, internet, mobility, social media usage and other digital trends.
A compilation of numbers and statistics that tell the story of how India’s online space has changed and grown in the past quarter, in terms of connectivity, smartphone and tablet use, social media users, current events on social media, etc
A report that analyses online conversations of the past three months to ascertain how much influence recent political incidents and milestones have had on online political conversations.
An analysis of online political conversations about political parties and politicians as well as their popularity and social media activities in the run up to the Lok Sabha Elections 2014!
A compilation of statistics about online India's behavior patterns, connectivity, app usage, device usage, social media presence, sites visited, mobile and tablet market, and more!
This presentation is for the many B2B companies that still wonder if Social Media Marketing actually works for them. This presentation outlines the key benefits from using social media for enterprises selling to other enterprises.
A compilation of details and insights on connectivity, smartphone and tablet usage, search results, mobile browsing, social media usage, and more in India and the world!
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
THis is the presentation on social media and its role in driving loyalty that I gave while at The Planning Agency, at the SM conference organised by Pacific Conferences in Singapore and Hong Kong.
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
I conducted a webinar for Awareness, Inc yesterday where we talked about getting your business fully socially integrated, getting CEO buy-in, lateral cross department development and more.
I will be embedding this in a blog post on Uptown Uncorked over the weekend and including links to all of the studies, examples and tools we discussed there.
Awareness, Inc will be embedding the slides on their blog with the audio from the webinar.
We had hundreds of people in attendance. Thank you all for giving me your time and attention, I hope you found it useful!
Note: In 2010 we changed the name of our company from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.
Most everyone has dipped their toe into the social media waters over the past few years, taking a peek at Facebook and Twitter to see what the buzz is all about. But we have learned that using social media tools isn't very difficult, however using them effectively,
particularly for social change, is challenging. Beth Kanter will lead
an interactive keynote the key principles for effective social media use that turns traditional organizations into cost-effective,far-reaching and effective Networked Nonprofits.
Engage! Your Employer Brand Strategy via Social MediaTodd Nilson
Where has all the top talent gone? In the past, the people we wanted to hire for our companies were plentiful and easy to find. Lately, their skills are all wrong, and keeping the talent we already have is harder and harder as well. It may seem counterintuitive to look to social media marketing and branding for the answers, but at its heart, HR and social media are both about relationships. During this session, the managing director of social and talent strategies at an IT professional services firm will help you build a strategic framework for social media planning. You'll find out how to define your employer brand, ways to perform and employer brand audit on social media, what a social careers page can do to energize your company's reputation, and how to measure the success of your employer branding efforts to command the attention of your company's C-suite executives.
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
We’re back with the latest edition of our report on Digital India. This report is a must-have for marketers in India, with a comprehensive collection of interesting facts and insights on connectivity, internet, mobility, social media, and India's dynamic & rapidly growing digital market as a whole.
#DigtalMarketing #EthinosDigital
Say hello to a new generation of Internet users who reside in the land of opportunities! We bring to you the all-new edition of 'The Snapshot of UAE 2019' for the very first time. Filled with insights and numbers of the UAE #digital landscape, it’s the report you should not miss. Be the first to download it here!
With the year coming to an end, we bring back the digital snapshot of the country ft. quarter-four festive edition! Who scored what? when? and where? the ultimate rankings and stats of the last quarter of 2019 are here!
This quarter, social media trends were literally on fire; with the end of our beloved show #GameofThrones and the exciting turn that the Indian General Elections took.
So, go ahead and find out who won the iron throne on the social front by downloading the report here.
Say hello to a new generation of Internet users who reside in the land of opportunities! We bring to you the all-new edition of 'The Snapshot of UAE 2019' for the very first time. Filled with insights and numbers of the UAE #digital landscape, it’s the report you should not miss. Be the first to download it here!
The holiday season may have gotten you into a frenzy but wait a minute. It’s not over as yet! With number crunching figures that define the Indian festive sale season. We present to you the report you all have been waiting for, the ‘Snapshot of #Digital India - Dec 2018 Edition.’ Be the first to download it here.
We are back in the field with the much-awaited report on the latest trends and numbers on Digital India. Flip through the interesting number crunching game on digital media with our recent update.
We are back with the latest edition of our report on Digital India. This report aims to educate digital marketers in India with a comprehensive collection of interesting facts and insights on connectivity, internet, mobility, social media and India's dynamic and rapidly growing digital market as a whole.
We’re back with the latest edition of our report on Digital India. This report is a must have for marketers in India, with a comprehensive collection of interesting facts and insights on connectivity, internet, mobility, social media and India's dynamic & rapidly growing digital market as a whole.
We are back with yet another interesting report on stats & facts about digital India. The report shares some serious number crunching insights on connectivity, internet, mobility, social media usage & other digital trends.
A comprehensive report that depicts the evolution of India on the digital front over the past six months. The report shares actionable insights on connectivity, mobility, internet and social media usage, and other noteworthy digital trends.
The report encompasses the following data touch points:
1. Number of Internet users in India
2. Internet speed in India across locations
3. Internet penetration in India
4. Rural Internet usage trend
5. Number of mobile subscribers in India
6. Mobile internet usage stats in India
7. Smartphone internet usage stats in India
8. Top five websites by category in India
9. Top reasons for online purchases in India
10. App usage stats in India
11. Number of Facebook, LinkedIn, Twitter, Whatsapp, and Instagram users in India
12. Stats on millennials using social media
Snapshot of Digital India- October 2016 : A comprehensive report which provides interesting the stats and facts about India and also depicts the evolution of India on the digital front in the past six months. The report shares interesting insights on connectivity, internet, mobility, social media usage and other digital trends.
The report covers the following datapoints:
1) Number of Internet users in India
2) Internet usage India report
3) Internet penetration in India
4) Urban Rural Internet usage trend
5) Number of mobile subscribers in India
6) Urban- rural internet penetration India
7) Mobile internet usage stats in India
8) Smartphone internet usage stats in India
9) Social media users in India
10) Number of Facebook, LinkedIn, Twitter and Instagram users in India
11) Stats on Millennials using social media
12) Mobile app usage in India
13) App usage trends in India
14) Stats on RIO Olympics
What's a design framework? What goes in the making of an iconic design? Learn the nuances behind the most popular designs in this interesting and detailed presentation.
Had an awesome event both offline and online? So what’s the success on social media? A comprehensive report on tracking your event coverage on Social Media.
Snapshot of Digital India- March 2016 : A comprehensive report which provides interesting the stats and facts about India and also depicts the evolution of India on the digital front in the past six months. The report shares interesting insights on connectivity, internet, mobility, social media usage and other digital trends.
The report covers the following datapoints:
1) Number of Internet users in India
2) Internet usage India report
3) Internet penetration in India
4) State wise internet users in India
5) Number of mobile subscribers in India
6) Urban- rural internet penetration India
7) Mobile internet usage stats in India
8) Smartphone internet usage stats in India
9) Social media users in India
10) Number of Facebook, LinkedIn, Twitter and Instagram users in India
11) Stats on Millennials using social media
12) Mobile app usage in India
13) App usage trends in India
A compilation of stats and facts which tells the story of how India’s online space has evolved in the past quarter. The report shares some insights into connectivity, internet and social media usage, mobile market details and other digital trends.
Planning to make an infographic but don’t know where to start from? Let James Bond come to the rescue with 007 types of infographics - http://bit.ly/7-Types-Of-Infographics
A compilation of stats and facts which tells the story of how India’s online space has evolved in the past quarter. The report shares some insights into connectivity, internet and social media usage, mobile market details and other digital trends. It would serve as a flashback to the past year - 2014 - along with certain predictions that will dominate the online world in 2015.
An animated infographic with interesting statistics and facts about the Football World Cup 2014 in Brazil, both, on the field and on the internet. See the infographic come alive here - http://bit.ly/world-cup-comes-alive
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
2. What are we talking about?
• Internet stats
• What is social media?
• Why social media?
• Strategy framework
• Being prepared
• Case studies
3. “Social media is like teenage sex,
everybody’s excited about it but very
few people are doing it well.”
Keith Weed
Unilever Global , CMO
4. What is digital marketing?
Digital marketing is the practice of promoting products
and services using digital distribution channels to
reach consumers in a timely, relevant, personal and
cost-effective manner.
-Wikipedia
It’s components are:
• Social Media
• Search Engine Marketing
• Branding & Design
• Mobile Marketing
• Email marketing
5. The internet’s growing - FAST
7.067 billion is the estimated population of the world
2.5 billion people are connected to the That’s
Internet. more than
35%
http://www.internetinnovation.org/guide
http://en.wikipedia.org/wiki/World_population
6. 6 billion+
mobile connections and growing
• India has 864.72 million mobile connections as
on 31st December 2012
• 1.4 billion smartphones will be activated in 2013
• The number of mobile-connected devices will
exceed the world’s population in 2013
http://yourstory.in/2013/02/top-mobile-innovators-recognised-at-world-summit-awards-for-mobile/
http://www.trai.gov.in/WriteReadData/WhatsNew/Documents/PR-TSD-Dec2012.pdf
http://www.techi.com/2013/02/1-4-billion-smartphones-will-be-activated-in-2013/
http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
7. What are Indians doing online?
• E-mail (89 percent users)
• Downloading music and watching videos
(49 percent users)
• Instant messaging (61 percent users)
• Social networking (67 percent users)
• Information search (42 percent users)
http://www.convonix.com/blog/social-media-marketing/internet-statistics-of-india-2012/
8. 8
144 billion total
email traffic per day
worldwide
http://www.innovation-village.com/2013/01/interesting-statistics-about-internet.html
9. 1.06 billion monthly
users and 680 million
mobile users noted on
December 31, 2012
http://www.bubblews.com/news/184850-facebook-users-statistics
10. 181 Million
The number of blogs on the Internet
with technology, cricket, finance, free deals being the popular topics
11. 500 million+ Tweets
are sent on Twitter
every day
http://news.cnet.com/8301-1023_3-57541566-93/report-twitter-hits-half-a-billion-tweets-a-day/
http://hide.dyndns.info/tweetcounter/index-en.cgi
12. 4 billion daily video
views
http://www.reuters.com/article/2012/01/23/us-google-youtube-idUSTRE80M0TS20120123
13. LinkedIn
18 million+
India being the fastest
growing location
http://www.socialbakers.com/linkedin-statistics/
15. What is social media?
Social media is media designed to be
disseminated through social interaction, created
using highly accessible and scalable publishing
techniques. Social media uses Internet and web-
based technologies to transform broadcast
media monologues (one to many) into social
media dialogues (many to many)
- Wikipedia
The true democratization of content
16. Components of social media
Social Networking Bookmarking / Tagging
LinkedIn / Facebook Helps people read or access
/ Myspace / Orkut more popular material
Helps web ranking
Publishing Sharing
Blogging / Wikis, / YouTube
Micro Blogging Flickr
(Twitter) / Squidoo
/ Wikipedia TechRepublic.net & Bnet.com
Slideshare.net / scribd.com
Podcast.net
Social media monitoring
Brand / Products
Competitors/ Products
Category
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing
17. Facebook fan pages let businesses interact
with stakeholders (Customers, Prospects,
and Potential Employees)
22. Social media methodology
The Ethinos ADAPT model:
• Identify the audience demographics, personality and their digital presence
Audience
• List the objectives, listen to the target audience and encourage interactions
Direction
• Devise a strategy in line with the objectives, determine it’s scope and see if
Approach the strategy requires partnership with a firm or knowledge enterprise
• Identify the internet platforms where you can implement your strategy
Platforms
• Identify the tools for publishing, monitoring, engaging, cross platform
Tools management, campaign management and research
24. Well, this is how it’s changing!
Create attention
Feedback loop built in
Hello long-tail
Buy attention Lose control of your
marketing
Communication
from one to many
Controlled
message
No immediate
feedback
25. Social media is always available
it’s available whenever they want it, need it..
30. Social media policy a la IBM
• Have had a social software for more than 15 years
• Have Social Computing Guidelines – open to employees and the public
• Believe in creating Masses of (relevant) Communication and not mass
communication that has a one-size-fits-all approach
• KISS (Keep it Simple, Silly)
• Protect confidential and proprietary information
"The idea of getting the right
person over the right time at the
right opportunity and yield the
right result was really important.”
- Jeff Schick, VP Social Software
32. #2 Be disciplined. Have systems in place. 32
Take reasonable
action to fix issue and
let customer know
action taken
Positive Negative
Yes Yes
No Does customer
Do you want Assess the Evaluate the
need/deserve more
to respond? message purpose
info?
Yes Unhappy Yes Are the facts No Gently correct the
No Response
Customer? correct? facts
No
Yes Can you add No Dedicated Yes Are the facts No
value? Complainer? correct?
No Yes
Is the Explain what is being
Respond in Thank the Comedian Yes
problem done to correct the
kind & share person Want-to-Be?
being fixed? issue.
No
Yes
Let post stand and
monitor.
An elaborate flow-chart that will help you decide how to respond.
Adapted from US Air Force Comment Policy
33. Climb the social business hierarchy of needs
Courtesy Altimeter Group
The end objective would be to move to a state where things are predictive – you predict crisis
and take steps to diffuse it before it happens; or at the worst are at least prepared for it when
it occurs
34. #3 Prioritize disruptions that matter
User Experience Business Model Ecosystem Value
• Is it easy for • Does it tap new • Does it change the
people to use? revenue streams? flow of value?
• Does it enable • Is it done at a • Does it shift power
people to connect in lower cost? from one player to
new ways? another?
35. 35
#4 Prepare for failures
No relationships are perfect!
Google’s mantra:
“Fail fast, fail smart”
Set definite timelines for measuring every
success and failure and don’t miss out on the
lesson and opportunity that failure brings.
37. Taking a stance on‘social issues’
The Campaign:
Oreo’s ‘Pride’ campaign was aimed at taking a stand on gay rights and showing their
support to the community. Not only did this make people get up and take notice but also
strengthened a positive brand image for Oreo
The Result:
Their post generated 143,000 ‘Likes’, close to 18,000 comments, and was subsequently
featured as a success story in many leading marketing publications
38. Winning the super bowl blackout
The Campaign:
The thought behind this campaign was to advertise the product during the Super Bowl
blackout; when the potential visibility is at its peak
The Result:
The tweet was retweeted more than 15,000 times in the first 14 hours itself
39. Answering the social phone
• ExactTarget *Conference monitored Twitter and found a blogger who was
tweeting about the conference
• The company decided to surprise him
• On arrival he received:
– Registered badge
– Surprise gift
– Hotel reservations
– Proposed itinerary for the event
• The delighted customer happened to be
a prominent blogger who spread
the word
*US based marketing software vendor
40. Nike wins the Olympic Gold
The Campaign:
Nike’s campaign aimed at achieving higher visibility during the Olympics through the
use of a Twitter hashtag.
The Result:
Over 16,020 tweets associated the word ‘Nike’ with ‘Olympics’ vs. just under 9,300 for
Adidas
@Nike’s followers grew 11% from the duration between the Olympics’ opening and
closing ceremonies, adding more than 57,000 followers
#findgreatness earned over 7,000 more Tweets than Adidas’ #takethestage
41. What does the future look like?
• Mobile devices will be the main
platform for internet use, especially for
social media
• Social, local, mobile services will move
to the core of social media experiences
• Social functionality will be a part of all
internet properties, not just social
networking platforms
• More and more social media activity will
take place on non-traditional internet
powered devices
Artificial intelligence + social media = Infinite possibilities
42. Recommendations
• Focus on programs, not tactics
• Shift budget to social media, but measure the impact
• Understand audience and business outcomes to make online tools
work
– Develop a listening practice
– Monitor the impact of social media
on brand awareness and image
• Create social programs with current
customers in mind
• Set up real metrics
• Work to optimize ROI (Return on Investment)
• and ROE (Return on Engagement)