Social Media Monitoring, Outsourced: What's the Role of the Agency in Social Strategy?
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xperts disagree on the merits of farming out your social media monitoring. Real-time, constant monitoring is an absolute requirement for a responsible presence. The job demands a nuanced understanding of the customer and the brand, as well as knowledge of what events may be impacting the brand everywhere around the world, on every social platform where the brand lives. Advocates of outsourcing contend that hired social media professionals can be loyal brand stewards, bring a greater attention to detail, and remain impervious to internal political battles that may impact the brand's reputation. But detractors claim that only experienced employees have the wherewithal to communicate with confidence and authority on brand issues by embodying the company culture and leveraging a vast network of workforce expertise.
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Social Media Monitoring, Outsourced: What's the Role of the Agency in Social Strategy?
- 2. Social Media Monitoring, Outsourced: What's the Role of the Agency in Social Strategy? #SMTLive
- 4. #SMTLive Our Speakers Chris Vaughn is the Director of Marketing at DigitalSherpa, a content and social media marketing company that builds products around the needs of small businesses. At DigitalSherpa, he builds and manages the lead gen program that has been responsible for starting up over 3,000 marketing programs for small businesses. @chrishvaughn Bonnie Stice is a Senior Manager of Digital and Social Media for AT&T. In her current role, she is a member of the Corporate Communications team, where she primarily focuses on community engagement for AT&T’s main social media channels. @blstice Robin Fray Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business. @RobinCarey
- 5. Outsourcing Based on a recent study done by Social Media Examiner, the majority of people do not outsource their social. In 2012 30% of companies surveyed outsourced, dropping to 26% this year.* *Source: 2013 Social Media Marketing Industry Report SocialMediaExaminer.com #SMTLive
- 6. Original ContentWhat gets outsourced? Source: 2013 Social Media Marketing Industry Report SocialMediaExaminer.com #SMTLive
- 7. Yes No Do you outsource a part of your social strategy? #SMTLive
- 8. Strategy and development Monitoring Analytics Community management If you do outsource, what do you outsource? #SMTLive
- 9. Join us next week for… Spreadable Media: How to Make Word of Mouth Work forYou Featuring: Suzanne Fanning, President ofWOMMA Jason Falls, Digital Strategist of CafePress Sam Ford, Director of Audience Engagement at Peppercomm EmilyYellin, Moderator Register: http://socialmediatoday.com/spredable-media-webinar #SMTLive
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- Social Media Today started in 2007 as
- The way we go about our lead generation campaigns is we base them on a Unified strategy- we determine the goals of the client and these can be refined once we discuss a little more but then we also factor in the purpose of the potential leads who are seeking information. People are coming to Social Media Today to get information and make their business better. They are looking for a solution. Jive can be that solutionWe can guarantee the Social Media Today leads are better qualified because of the quality of the content, and the unique vision that understands what business you are in and what you are trying to achieve. We are not trying to simply deliver leads, we are trying to cultivate relationships and connect you to real customers.
- http://www.marketingprofs.com/charts/2013/11340/digital-marketers-on-twitter-share-retweet?adref=nl080613Quote on lower person reading article.Social Media Today’s number’s are growing exponentially lately, which is great for Jive because as we develop new content we ccanWE are unique in our reach
- We’d love to propose a content hub as a way to organize this lead generation campaign for Jive. The content hub can be specific to each of the verticals you are looking to focus on or can be more general to incorporate all three verticals and maybe more as the campaign grows. We envision leveraging existing Jive eBooks, whitepapers, and webinars to begin lead generation immediately (in the next few slides, I’ll show you how Oracle does this)