Kristen Jassen Krebs is an accomplished communications and public policy leader with over 20 years of experience in health care communications, public relations, and strategic planning. She currently serves as the Director of Public Policy and Communications for Presbyterian Healthcare Services in Albuquerque, New Mexico, where she oversees public policy, public relations, community relations, and internal communications. Prior to her current role, she held communications leadership positions at agencies and not-for-profits in North Carolina, Illinois, and New Mexico.

1. Kristen Jassen Krebs
mobile: (505) 463-9384
Albuquerque, New Mexico e-mail: kristen.krebs@gmail.com
URL: www.kristenkrebs.com
SUMMARY
Accomplished communications and public policy leader. Extensive experience in health care
communications, as well as public relations in agency and not-for-profit environments. Proven track record in
executive leadership, strategic communications planning, speechwriting, media relations, public policy, crisis
communications and employee communications.
EXECUTIVE SKILLS
• Strategic Planning • Media Relations • Public Relations
• Speechwriting • Public Policy • Crisis Communications
• Leadership and • Employee Communications • Community Relations
Mentoring
PROFESSIONAL EXPERIENCE
2002 – present PRESBYTERIAN HEALTHCARE SERVICES – Albuquerque, New Mexico
Ten years of career progression within New Mexico’s largest integrated healthcare system
with 9,000 employees, eight hospitals, the state’s largest health plan and a multi-specialty
medical group.
DIRECTOR – PUBLIC POLICY AND COMMUNICATIONS 2010 - present
Accountable for all public policy efforts at the federal and state levels, as well as
public relations, community relations, media relations and internal
communications.
• Manage federal level advocacy efforts with national healthcare policy
makers and oversee state legislative issue development.
• Lead media, public and community relations and employee
communications programs; ensure that all align with organizational
priorities and generate measurable results.
• Serve as speechwriter to the CEO and other senior leaders.
• Guide development of communications plans to ensure consistent
messages that connect to Presbyterian brand.
• Direct crisis communications for the system.
DIRECTOR – INTERNAL COMMUNICATIONS 2002 - 2010
Led internal communications function for Presbyterian, which includes more than
9,000 employees in the delivery system, health plan and physician group.
• Implemented formal internal communication model/processes – including
measurement – for deployment throughout the organization and have
measurable results for message awareness among employees.
• Led effort to introduce social media technology as an internal
communications tool.
• Worked closely with senior leadership on all significant communications
efforts and counseled leaders and other groups on employee
communication issues.
• Served as a speechwriter for the CEO and other senior leaders and
supervised team responsible for employee communications efforts.
• Selected as one of 10 members of the second Executive Excellence
class, a program that identifies and prepares future leaders of the
organization. Completed program in April 2009.
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2. Kristen Jassen Krebs
2000 – 2002 BOUVIER KELLY INC. – Greensboro, North Carolina
Created revenue-generating public relations practice at full-service advertising agency.
DIRECTOR – PUBLIC RELATIONS
Created public relations practice for the agency and led all public relations
activities.
• Developed comprehensive public relations, issues management, community
relations and crisis communications programs.
• Wrote speeches for and counseled clients on communications strategies and
tactics.
• Public relations clients included
 Gilbarco (formerly Marconi Commerce Systems)
 International Paper
 Miller Brewing Company
 Moses Cone Health System
 New Breed
 VFS Insurance Group.
1994 – 2000 L.C. Williams & Associates – Chicago, Illinois
Six years of career progression at public relations and research firm.
DIRECTOR – CLIENT SERVICES
Managed a variety of national accounts, developed strategic public relations
programs and counseled clients on media relations issues and brand positioning.
• Worked with national business and consumer media and scheduled
media tours and interviews for clients.
• Responsible for determining and managing account budgets and
supervising account staff.
• Developed media and speaker training programs for clients and served
as a trainer to prepare spokespeople for print and broadcast media
interviews.
• Created new business proposals, developed presentations and wrote
speeches.
• Clients included:
 American Society of Interior Designer
 Arthur Andersen
 Ball Park Brands
 National Safety Council
 Sara Lee Underwear
1990 - 1994 NATIONAL SAFETY COUNCIL, Itasca, Illinois
NATIONAL NEWS COORDINATOR / SPEECHWRITER
1989 - 1990 ILLINOIS STATE SENATE PRESIDENT’S OFFICE, Chicago, Illinois
PRESS SECRETARY / SPEECHWRITER 1990
DEPUTY PRESS SECRETARY 1989
DEGREES NORTHWESTERN UNIVERSITY – Evanston, Illinois 1993
M.S. Communication
BUTLER UNIVERSITY – Indianapolis, Indiana 1988
B.A. Political Science
Indiana General Assembly Intern
Indiana Governor’s Office Intern
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3. Kristen Jassen Krebs
RICHMOND COLLEGE – London, England
Research Assistant, British House of Commons
RECENT
ACTIVITIES
2010 - present United Way of Central New Mexico – Women In Philanthropy
• Council Member
• Women’s Self-Sufficiency Committee Co-Chair
• Women’s Self Sufficiency – Allocations Committee Member
2008 Presbyterian Healthcare Services – United Way Campaign
• Campaign Chair / Campaign Cabinet Member – Led Presbyterian’s annual
campaign and achieved $1.44 million in contributions, surpassing goal
2007 - 2008 Leadership Albuquerque, New Mexico
• Alumni Association Board Member
• Class of 2007 graduate
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