The New Public Administration emerged in the 1960s as a response to the traditional, managerial approach of public administration. It focused on making public administration more responsive to social issues and promoting values like social equity, fairness, and participation. The Minnowbrook Conference of 1968 was influential in developing the principles of the New Public Administration, emphasizing public administration's role in facilitating social change and an active citizenry. The New Public Administration rejected the value-neutral stance and hierarchical structure of traditional public administration, instead prioritizing flexibility, relevance to contemporary problems, and a client-oriented approach.