3. Mobile Landscape
• Apple plan to move 50 million+ iPhone 4 handsets globally by July 2011.
• Mobile channels will account for more than £6 Billion of global ad spend by
2011 *Source: Informa Telecoms & Media
• Europe are the second largest iphone 4 market.
• The shift into Mobile marketing has really taken off. Spending in the US will
grow by more than 5 times over the next five years. *Source: Forrester Research
• Cheaper rates and affordable handset plans + high quality multimedia content
make the mobile comms channel crucial to the future of brands and the
relationship with their customers.

4. The power of iPhone 4

5. UK/Europe iphone 4 market
iPhone 4 unique device
distribution by region
April 2010, Admob network

7. How to successfully drive revenue

8. Bourjois Make-up Pro
Loading screen
•Instant brand recognition
•Ownership of whole space
•Willing audience (engaged as
they want to use the app)
•Repetitive brand exposure
(mirror average use 3 times per
day)
Mirror function
•Be the brand that is a woman’s best
friend and with her always
•Captive audience – all they see is
themselves and the Bourjois brand (no
games or distractions)
•Repetitive exposure (mirror average use
3 times per day)

9. Browse look
•The user is in control, they
express themselves via their
desired look
•Opportunity to Showcase all
products and broaden the
customers Bourjois awareness
Bourjois Make-up Pro
Compare look
•Be right beside your
audience – literally. Bourjois
make up looks sit inside the
mirror app with the woman
whilst she is using the mirror
function.
•A professional one-on-one
quick and easy tool to copy a
look
•Provides a very unique,
relevant and rewarding
experience to your audiences
•Opportunity for video tutorial
as well

10. Bourjois Make-up Pro
Share look
•App users post the compare
look feature to most social
networking sites. Show your
friends your best look.
•The post is branded Bourjois
and your users become your
advertising advocates too.
How to
•Engage shoppers on what
they want before they even
enter a store (via product
descriptions within the image
or video)
•Be completely relevant to
your audiences in a one-on-
one dialogue (via their
preferred product selections)

11. People love to share – especially when it’s about them!
App users sharing, drives reach at no extra investment.

12. Bourjois Make-up Pro
Store locator
•Sending a pre-qualified customers
straight to their nearest store drive sales
•Provides statistics on most or least
frequented stores, providing invaluable
market data (know your demographics and
adjust your promotional efforts
accordingly)

13. Changing the way we shop

14. The opportunity - Bourjois Europe

15. The journey - converting impressions to pounds
*Continued growth year on year as iPhone 4 grows

17. Mobile Strategy

18. App launch idea

19. Bourjois

20. Summary
USP for Bourjois
– No other make up brand is offering this, immediate differentiation & talkability!
– Exclusively branded Bourjois
Short and long term revenue returns
– Immediate return on brand awareness
– Mid and long term returns on sales and revenue
A new revenue channel
– Not just an app tool, but a whole new sales driver
Small investment big gain
– Low cost implementation for big market opportunity
Intense brand awareness and reach
– Personal one on one face time each day with your audiences
Market Data
− Via the store locator tool

21. Next Steps
• Agree commercials
• Define requirements for launch
• Review existing content vs. bespoke content
• ShowPony to create response proposal
• Project plan
• Project kick off
• Implementation
• Launch