4. Founder: Steve Jobs, Steve Wozniak, Ronald Wayne

5. Revenue : US$ 32.48 billion(2008)

8. 1997 : “Think Different” ad campaign was created

9. 2002 : “Apple Switch” ads

10. 2006 : “Get a Mac” more famously known as PC vs. Mac

21. It has been shown in many other countries – the United States, Canada, Australia, New Zealand, the United Kingdom and Japan.

22. The ads in the campaign have become easily recognizable

23. Each ad follows a standard simple template: against a minimalist all-white background

24. A man dressed in casual clothes introduces himself as a Mac

25. A man in a more formal suit-and-tie combination introduces himself as a Windows PC

26. The two then act out a brief vignette in which the capabilities and attributes of Mac and PC

29. In the second quarter of 2007, The sales are up by 36% for Macs.

30. The Get a Mac campaign received the Grand Effie Award in 2007

31. Microsoft responded to the Get a Mac advertising campaign in late 2008 by releasing the “I'm a PC” campaign

32. featuring Microsoft employee Sean Siler as a John Hodgman look-alike

36. Well-known celebrities

37. No color, black and white image

38. Narration of Richard Dreyfus

40. Famous models because of this ads

41. Familiar music

44. Phased out in 2003

45. ELM(Central Route)Mac's advantages over the PC