Running Head: Price Marketing Strategy 3 Price Marketing Strategy Part 1 iPhone has the recorded the largest number of sales in recent research about cellular devices with more than 421 million units sold until now. For the new iPhone, users will be paying $ 199, $ 299 and $ 399 for 16GB, 32GB and 64GB iPhones respectively. The iPhone has Microsoft and Samsung Note as direct competitors. The iPod, iPad and the iWatch pose as indirect competitors because they have been developed to serve almost the same purpose though produced by the same company. The iPhone product was priced from the ultimate cost of manufacture that the Apple Company incurred during production. When the iPhone leaves the manufacturer, retail prices are regulated by the manufacturer to avoid competition between retailers. I think the iPhone manufactures have made use of the status quo price strategy. Before any company sets out to price a new product, a research is carried out in that the company goes out and gathers the view of the public on what price they think they would buy the product at. From this research, the company then settles on a fair price that they believe the public would be comfortable with and this brings about the pricing strategy of ‘status quo’. However, the status quo pricing strategy is made more effective in the different product of iPhone. For instance the 5C is considered less expensive compared to 5S and thus customers would be willing to be more for 5s than 5c this means that status quo pricing strategy had worked (Know your mobile 2014). Part 2 Little has been known about the upcoming Apple Watch pricing and the fact is that many people have made an assumption that the new edition is a sports version which would retail at $349. (Know your mobile 2014). Samsung Galaxy has also designed a smart watch that is relatively cheaper that iWatch and because of its competitive nature, most users might settle for the Galaxy watch and not the iWatch (Apple iWatch preview 2014). The Samsung Galaxy has proven to be the largest competitor for iPhone and as Apple continues to unveil new and breathtaking products so does Samsung Galaxy. For the pricing strategy, Apple has developed the iWatch not only for business people but rather the company has designed the watch in a way that anyone from any age group, profession and taste can use the watch efficiently. The company has used a retail strategy that is defined as MAP also known as ‘Minimum advertised price.' For this policy, the company through the help of retailers has ensured pricing policies are set to prohibit retailers from selling the watch above a certain price (7 key strategies to learn from Apple 2014). All Apple products including the iWatch comes with a limited one year warranty and 90-day technical support that makes it attractive for the public to purchase the watch. The watch is so advanced according to research that it can be quickly produced thus ensuring that the sale of th ...

1. Running Head: Price Marketing Strategy
3
Price Marketing Strategy
Part 1
iPhone has the recorded the largest number of sales in recent
research about cellular devices with more than 421 million units
sold until now. For the new iPhone, users will be paying $ 199,
$ 299 and $ 399 for 16GB, 32GB and 64GB iPhones
respectively. The iPhone has Microsoft and Samsung Note as
direct competitors. The iPod, iPad and the iWatch pose as
indirect competitors because they have been developed to serve
almost the same purpose though produced by the same company.
The iPhone product was priced from the ultimate cost of
manufacture that the Apple Company incurred during
production.
When the iPhone leaves the manufacturer, retail prices are

2. regulated by the manufacturer to avoid competition between
retailers. I think the iPhone manufactures have made use of the
status quo price strategy. Before any company sets out to price
a new product, a research is carried out in that the company
goes out and gathers the view of the public on what price they
think they would buy the product at. From this research, the
company then settles on a fair price that they believe the public
would be comfortable with and this brings about the pricing
strategy of ‘status quo’. However, the status quo pricing
strategy is made more effective in the different product of
iPhone. For instance the 5C is considered less expensive
compared to 5S and thus customers would be willing to be more
for 5s than 5c this means that status quo pricing strategy had
worked (Know your mobile 2014).
Part 2
Little has been known about the upcoming Apple Watch pricing
and the fact is that many people have made an assumption that
the new edition is a sports version which would retail at $349.
(Know your mobile 2014). Samsung Galaxy has also designed a
smart watch that is relatively cheaper that iWatch and because
of its competitive nature, most users might settle for the Galaxy
watch and not the iWatch (Apple iWatch preview 2014). The
Samsung Galaxy has proven to be the largest competitor for
iPhone and as Apple continues to unveil new and breathtaking
products so does Samsung Galaxy.
For the pricing strategy, Apple has developed the iWatch not
only for business people but rather the company has designed
the watch in a way that anyone from any age group, profession
and taste can use the watch efficiently. The company has used a
retail strategy that is defined as MAP also known as ‘Minimum
advertised price.' For this policy, the company through the help
of retailers has ensured pricing policies are set to prohibit
retailers from selling the watch above a certain price (7 key
strategies to learn from Apple 2014). All Apple products
including the iWatch comes with a limited one year warranty
and 90-day technical support that makes it attractive for the

3. public to purchase the watch. The watch is so advanced
according to research that it can be quickly produced thus
ensuring that the sale of the product keeps escalating.
Based off the current research I would price my product around
$400.00. The reason I chose to price my product higher than
the completion is my watch offers features and provides a
warranty that is a step above the rest.
References;
"Apple iWatch release date, specs, features and design: Watch t
his space." Know Your
Mobile. Web. 22 Jan. 2014.
"Apple iWatch preview." Apple iWatch: specs, release date and
price: everything we
(think we) know about Apple's elusive smartwatch Review. We
b. 24 Jan. 2014
"7 Key Strategies That You Must Learn From Apple’s Mark
eting." What 7 Key
Strategies Must We Learn From Apple Marketing?. Web. 23 Jan
. 2014.
Assignment 3: Cartoons and
Social Commentary
This assignment will invite you to analyze artwork that
functions as social commentary.

4. Assignment 3: Cartoons
and Social Commentary
PREPARE
Complete the Read/View assignments for Week 3.
COMPOSE
Choose a cartoon or creative advertisement that features social
commentary from
one of the following sites:
http://www.hongkiat.com/blog/creative-public-awareness-
ads/ or www.politicalcartoons.com. Then, create an assignment
in which you analyze
the cartoon or ad and discuss how art can be used to draw
attention to social issues.
Please include chosen cartoon in the essay or as a link on your
reference page.
You may write a 1-2 page essay or create an infographic chart
with text and graphics
that includes at least 10 items. Include a minimum of three
credible sources from the
LA film research databases or online.
COMPLETE
Your assignment should be formatted in APA, including a cover
page, header, and
double-spaced, 12 point, Times New Roman font. Cite all
sources, such as images or
research, that you used on your References page. Save the essay
as a .doc or .docx
file named LASTNAME_FIRSTNAME_CARTOONS. Do not zip
the file. The

5. assignment file must be submitted to LAO by 11:59 pm PST on
Sunday of Week 3.
DUE
Due Sunday of Week 3 by
11:59 pm PST
LENGTH
1-2 double spaced pages
or an infographic chart
with 10 items
WEIGHT
15% of your overall grade
in the course
NOTES
Format your assignment
in APA.
http://www.hongkiat.com/blog/creative-public-awareness-ads/
http://www.politicalcartoons.com
Item
Excellent
(100-90%)
Good
(89-80%)
Average
(79-70%)

6. Needs Improvement
(69-60%)
Requirements Not Met
(59% or less)
Content and
Thoroughness
60%
The required questions/topics
are responded to thoroughly.
The submission is thoughtful,
and demonstrates an in-depth
understanding of the course
material. Research meets
assignment requirements
and is credible.
The required questions/topics
are responded to thoroughly.
Submission is mostly thoughtful.
A few vague areas may need
additional clarification. Research
required meets the assignment
requirements and is credible.
The required questions/topics
are addressed, but more
explanation might be needed.
Research, if required and/or
included meets few of the
assignment requirements.
Research source(s) may

7. not be credible.
The required questions/topics
are not addressed in thorough
detail. Research, if required
and/or included meets few of
the assignment requirements.
Research source(s) may not be
credible.
The required questions/topics
have not been responded to.
Research, if required and/or
included does not meet the
assignment requirements.
Credible sources not used.
Organization
30%
The assignment is highly
organized. It includes topic
sentences and transitions
and flows well. Each topic
or point is developed in its
own paragraph.
The assignment is well organized.
It includes topic sentences and
transitions. There may be one or
two places that do not flow well.
Each topic or point is developed in
its own paragraph.
The assignment is fairly
organized. Topic sentences and

8. transitions are included. Several
places may be choppy or may
not flow well. Each topic or
point is developed in its own
paragraph, but some may be
shorter than others.
The assignment is not well
organized. Topic sentences and
transitions are used sparingly.
May contain many choppy
areas. Each topic or point is not
developed in its own paragraph.
The assignment is not
organized. No topic sentences
or transitions are used.
Does not flow and is difficult
to read. There may be few or
no paragraph breaks.
Writing/Spelling/
Grammar/
Mechanics
10%
Writing is clear and free of major
errors in spelling, grammar, and
punctuation.
Writing is clear. Some errors
in spelling, grammar, and
punctuation lessened the
effectiveness of the
communication.

9. Writing is generally clear.
Several errors in spelling,
grammar, and punctuation
lessened the effectiveness of
the communication.
Writing is often unclear and
not well organized. Several
errors in spelling, grammar,
and punctuation lessened
the effectiveness of the
communication.
Writing is unclear and
unorganized. Significant errors
in spelling, grammar, and
punctuation prevent effective
communication.
Assignment Rubric
Target Market & Distribution
Part I:
Target Market: Revisit your favorite product
identified in Assignment 1, Section I.
• Define your favorite product’s target market
using the five bases of segmentation:

10. geographic, demographic, psychographic,
benefits sought and usage rate.
[minimum length: 100 words]
Distribution: Where is this product sold?
• Does the company use an intensive,
selective or exclusive distribution strategy?
• Explain how both the pricing (from
Assignment #2) and distribution strategies for
your favorite product are appropriate for the
target market.
[minimum length: 200 words]
Assignment #3
Objectives:
• Describe the bases commonly used to segment consumer
markets
• Identify the distribution strategy and target market
segmentation of an existing product
• Determine the distribution strategy and target market
segmentation for a new product
In a Word document, answer all of the following:
Part II:
Target Market: Define your new product’s

11. target market using the five bases of
segmentation: geographic, demographic,
psychographic, benefits sought and usage
rate. [minimum length: 100 words]
Distribution: Where will you want to sell your
new product?
• Would you use an intensive, selective or
exclusive distribution strategy?
• Explain how both the pricing (from
Assignment #2) and distribution strategies
for your new product are appropriate for
the target market.
[minimum length: 200 words]
Use at least two APA-formatted references
in this submission to support your claims.
INTRODUCTION TO MARKETING–ONLINE
Item
Excellent

12. (100-90%)
Good
(89-80%)
Average
(79-70%)
Needs Improvement
(69-60% or less)
Requirements Not Met
(59% or less)
Content
60%
The required questions/topics
are responded to thoroughly.
The submission is thoughtful,
and demonstrates an in-depth
understanding of the course
material. Research, if required
and/or included meets
assignment requirements
and is credible.
The required questions/topics are
responded to somewhat thoroughly.
Submission is mostly thoughtful.
A few vague areas may need
additional clarification. Research,
if required and/or included mostly
meets the assignment requirements

13. and is credible.
The required questions/topics
are addressed, but more
explanation might be needed.
Research, if required and/or
included meets few of the
assignment requirements.
Research source(s) may
not be credible.
The required questions/topics are
not addressed in thorough detail.
Research, if required and/or
included meets few of the
assignment requirements.
Research source(s) may not be
credible.
The required questions/topics
have not been responded to.
Research, if required and/or
included does not meet the
assignment requirements.
Credible sources not used.
60-54 points 53-48 points 47-42 points 41-36 points 35-0 points
Organization
30%
The assignment is highly
organized. It includes topic
sentences and transitions
and flows well. Each topic
or point is developed in its own

14. paragraph.
The assignment is well organized.
It includes topic sentences and
transitions. There may be one or
two places that do not flow well.
Each topic or point is developed in
its own paragraph.
The assignment is fairly
organized. Topic sentences and
transitions are included. Several
places may be choppy or may
not flow well. Each topic or point
is developed in its own
paragraph, but some may
be shorter than others.
The assignment is not well
organized. Topic sentences and
transitions are used sparingly.
May contain many choppy areas.
Each topic or point is not
developed in its own paragraph.
The assignment is not organized.
No topic sentences or transitions
are used. Does not flow and is
difficult to read. There may be
few or no paragraph breaks.
30-27 points 26-24 points 23-21 points 20-18 points 17-0 points
Writing/Spelling/
Grammar/

15. Mechanics
10%
Writing is clear, well organized,
and free of major errors in
spelling, grammar, and
punctuation.
Writing is clear and well organized.
Some errors in spelling, grammar,
and punctuation lessened the
effectiveness of the communication.
Writing is generally clear and
well organized. Several errors
in spelling, grammar, and
punctuation lessened the
effectiveness of the
communication.
Writing is often unclear and
not well organized. Several
errors in spelling, grammar,
and punctuation lessened
the effectiveness of the
communication.
Writing is unclear and
unorganized. Significant errors
in spelling, grammar, and
punctuation prevent effective
communication.
10-9 points 8-7 points 6-5 points 4-3 points 2-0 points
Assignment Rubric