OnePlus is a Chinese smartphone manufacturer known for offering high-specification phones at affordable prices. The document discusses OnePlus' product lineup including the OnePlus 8 Pro, Nord, and N100. It provides an overview of OnePlus' business model, history, leadership under Pete Lau, global strategy of best specs at good prices, and competition in the premium smartphone segment market.

1. OnePlus Shiwen Wang
shiwenw@umich.edu

2. Problem & Products
People want to buy high-spec smartphones with good price.
OnePlus 8 Pro
From $899
OnePlus Nord
From £379
OnePlus Nord N100
From £179
OnePlus 8t
From $749

3. Zack
• Has limited Budget
• Loves high-spec smartphone
Persona

4. 1.4 Billion $
Revenue in 2017
Profitable
Since 2016
> 4 Million
Smartphones shipped in 2017
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5. Business Model

6. Leadership
Pete Lau
1998
Joined OPPO
2006
Lead DVD player department
2012
Led mobile phone market team
2013
Founded OnePlus

7. History
4/23/2014
OnePlus One
11/15/2016
OnePlus 3T
5/14/2019
OnePlus 7 Pro
7/21/2020
OnePlus Nord

8. Secret Source

9. Global Strategy

10. Best Spec, good Price

11. OnePlus 8 Pro Samsung S20 Plus IPhone 12 Pro Max
Display 513 PPI & 120 Hz 525 PPI & 120 Hz 458 PPI & 60 Hz
CPU
Qualcomm
Snapdragon 865
Qualcomm
Snapdragon 865
A14 Bionic Chip
DXOMARK Camera
Rating
119 118 N/A
Charge
30W wire
30W wireless
25W wire
15W wireless
20W wire
15W wireless
Memory Starts at 8G Starts at 8G 6G
Storage Starts at 128G Starts at 128G Starts at 128G
Battery 4510 mAh 4500 mAh 3687 mAh
5G Available Available Available
Price Starts at 899 Starts at 1199 Starts at 1099
What is ?

12. Competition
Premium segment market share (sell-through) by OEMs and Regional Rankings, Q1 2020

13. Prediction: Survive … but not a shaker

14. Reference
https://www.oneplus.com
https://www.samsung.com
https://www.apple.com
https://www.phonearena.com
https://xw.qq.com/cmsid/20200416A0VQW700
https://www.counterpointresearch.com/us-market-smartphone-share/
https://www.oneplus.com/uk/annual-report-2017
https://www.dxomark.com/category/smartphone-reviews
https://baike.baidu.com/item/%E5%88%98%E4%BD%9C%E8%99%8E
https://www.accenture.com/t00010101t000000__w__/cn-zh/_acnmedia/accenture/conversion-
assets/outlook/documents/local/1/accenture-outlook-insight-zhanwang-one-plus-tech.pdf
https://en.wikipedia.org/wiki/OnePlus
https://www.counterpointresearch.com/apple-captured-59-premium-smartphone-segment/

15. Thanks!
Any questions?
Unique name for peer review: shiwenw
?
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