SlideShare a Scribd company logo
New Product
Launch Tools
& Techniques
Yo u r C o m p a n y N a m e
1
Low market share and high growth.
Value to business uncertain
Question Mark
Low in market share and growth.
Consider renovating or divesting product
Dog
High in market share and growth. Likely
best-performing product in portfolio.
Nurture sales
Star
High in market share, low in growth. Use
profits to fund NPD
Cash Cow
HighLow
Market Share
High
MarketGrowth
BCG Matrix
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2
Ansoff Matrix 3
Selling existing products to new
customers
Market Development
Selling more of your existing
products to existing customers
Penetration
Selling new product to
new markets
Diversification
Selling new products to existing
customers
Product Development
New
NewExisting Products
Markets
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What does he/she
Think and Feel?
• What really counts
• Major preoccupations
• Worries and aspirations
What does he/she
Say and Do?
• Attitude in public
• Appearance
• Behavior toward others
What does he/she
See?
• Environment
• Friends
• What the market offers
What does he/she
Hear?
• What friends say
• What boss says
• What influencers say
Empathy Map
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Pain
• Feels
• Frustrations
Gain
• Wants/needs
• Measure of success
4
Kano Map
Need Executed Poorly Need Executed Well
Very Satisfied
Very Dissatisfied
Excitement Attributes
Performance Attributes
Time
Threshold Attributes
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5
New Product Launch Tools & Techniques Icons Slide 6
Coffee Break
We Back In 15 Minutes
10:15 To10:30 am.
7
Additional
Slides
8
Area Chart 9
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Category 1 Category 2 Category 3 Category 4
Product 01
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Clustered Column 10
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Category 1 Category 2 Category 3 Category 4
Product 01
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Our
Mission
Mission
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needs and capture your audience's attention.
Goal
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needs and capture your audience's attention.
Vision
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needs and capture your audience's attention.
11
Timeline
2015 20172016 2018 2019
Text Here
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to your needs and capture your
audience's attention.
Text Here
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to your needs and capture your
audience's attention.
Text Here
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to your needs and capture your
audience's attention.
Text Here
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to your needs and capture your
audience's attention.
Text Here
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to your needs and capture your
audience's attention.
12
Financial
45%
Euro
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editable. Adapt it to your
needs and capture your
audience's attention.
85%
Dollar
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editable. Adapt it to your
needs and capture your
audience's attention.
30%
Pound
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editable. Adapt it to your
needs and capture your
audience's attention.
13
Idea Generation
Text Here
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to your needs and capture your
audience's attention.
Text Here
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to your needs and capture your
audience's attention.
Text Here
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to your needs and capture your
audience's attention.
14
Magnify Glass 15
02
Text Here
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to your needs and capture your
audience's attention.
01
Text Here
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to your needs and capture your
audience's attention.
03
Text Here
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to your needs and capture your
audience's attention.
Our Team
Name Here
Designation
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needs and capture your audience's attention.
Name Here
Designation
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needs and capture your audience's attention.
Name Here
Designation
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needs and capture your audience's attention.
16
Puzzle
01
02
03
Text Here
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Adapt it to your needs and
capture your audience's attention.
Text Here
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Adapt it to your needs and
capture your audience's attention.
Text Here
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Adapt it to your needs and
capture your audience's attention.
17
Thank
You Email Address
emailaddress123@gmail.com
Contact Numbers
0123456789
Address
# street number, city, state
18

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New Product Launch Tools And Techniques PowerPoint Presentation Slides

  • 1. New Product Launch Tools & Techniques Yo u r C o m p a n y N a m e 1
  • 2. Low market share and high growth. Value to business uncertain Question Mark Low in market share and growth. Consider renovating or divesting product Dog High in market share and growth. Likely best-performing product in portfolio. Nurture sales Star High in market share, low in growth. Use profits to fund NPD Cash Cow HighLow Market Share High MarketGrowth BCG Matrix This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2
  • 3. Ansoff Matrix 3 Selling existing products to new customers Market Development Selling more of your existing products to existing customers Penetration Selling new product to new markets Diversification Selling new products to existing customers Product Development New NewExisting Products Markets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 4. What does he/she Think and Feel? • What really counts • Major preoccupations • Worries and aspirations What does he/she Say and Do? • Attitude in public • Appearance • Behavior toward others What does he/she See? • Environment • Friends • What the market offers What does he/she Hear? • What friends say • What boss says • What influencers say Empathy Map This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Pain • Feels • Frustrations Gain • Wants/needs • Measure of success 4
  • 5. Kano Map Need Executed Poorly Need Executed Well Very Satisfied Very Dissatisfied Excitement Attributes Performance Attributes Time Threshold Attributes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5
  • 6. New Product Launch Tools & Techniques Icons Slide 6
  • 7. Coffee Break We Back In 15 Minutes 10:15 To10:30 am. 7
  • 9. Area Chart 9 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 Category 1 Category 2 Category 3 Category 4 Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 10. Clustered Column 10 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 Category 1 Category 2 Category 3 Category 4 Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 11. Our Mission Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 11
  • 12. Timeline 2015 20172016 2018 2019 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12
  • 13. Financial 45% Euro This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 85% Dollar This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% Pound This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 13
  • 14. Idea Generation Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 14
  • 15. Magnify Glass 15 02 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 16. Our Team Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 16
  • 17. Puzzle 01 02 03 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 17
  • 18. Thank You Email Address emailaddress123@gmail.com Contact Numbers 0123456789 Address # street number, city, state 18