Felix Coxwell discusses conducting a legal risk assessment for a product manager that involves three parts: 1) Assessing the intellectual property environment; 2) Assessing key entities in the industry and their patent portfolios; and 3) Conducting a self-assessment of the company's own intellectual property and risks. The presentation provides information on how to analyze the legal action history, players, and investment in the industry as part of the environment assessment, and how to evaluate key entities and conduct an internal assessment.

1. Legal risk assessment
Felix Coxwell
Product manager
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2. Patent AssetIdea
Find technology
Product
development
Research &
development
Market
development
Mitigate risks Sustain advantage
When
What
How
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Software Consulting E-learning

3. How
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Software Consulting E-learning
Analyse
Intellectual
Property
Business
Intelligence
Manage
Intellectual
Asset
Management

4. Patent AssetIdea
Find technology
Product
development
Research &
development
Market
development
Mitigate risks Sustain advantage
When
What
How Licensing in
Business case
Legal risk
Ability to exclude
Portfolio pruning
Licensable art
Licensing out
Technology scouting
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5. 1. Environment assessment
2. Key entity assessment
3. Self assessment
Legal risk assessment
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6. Environment assessment
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7. 7
Legal action history
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8. 8
Player makeup
Small players
Academic and government institutions
Patent aggregators
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9. 9
Investment
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11. Key entities
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13. Self assessment
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15. Nokia Start up
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16. 1. Environment assessment
2. Key entity assessment
3. Self assessment
Legal risk assessment
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