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Finding and Using the Best Intellectual Capital Strategy to Protect your Idea IC for the Entrepreneur Reed Shick January 22, 2010
What is Intellectual Capital? Intangible Assets Tangible Assets Patents Trade Secrets Trademarks Documented Know how Customer Relationship Head Knowledge Business System Good Will IP IC Physical Plants Equipment Product Inventory Office Buildings Accounts Receivable Cash and monetary instruments
Why do I care? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IC Strategy Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Competition, Cooperation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Early Stage Paradox ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Protection Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic IC Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Patent Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patent Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fast Patents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hire, work with, communicate with and manage an attorney!
Low Cost Patents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hire, work with, communicate with and manage an attorney!
Trademarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trade Secrets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Publications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Freedom To Operate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Confidentially Agreements (CDA) ,[object Object],[object Object],[object Object],[object Object],[object Object]
LICENSING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summing it all up ,[object Object],[object Object],[object Object],[object Object]

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Intellectual Capital Strategy

  • 1. Finding and Using the Best Intellectual Capital Strategy to Protect your Idea IC for the Entrepreneur Reed Shick January 22, 2010
  • 2. What is Intellectual Capital? Intangible Assets Tangible Assets Patents Trade Secrets Trademarks Documented Know how Customer Relationship Head Knowledge Business System Good Will IP IC Physical Plants Equipment Product Inventory Office Buildings Accounts Receivable Cash and monetary instruments
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Editor's Notes

  1. 8% of patents create value Cost of patent lifetime modest filing list $300,000 to $500,000 Competitors and customers, one stopping the other enabling
  2. Patent immunity from suit, or indemnification on entire field