This document describes a new multi-functional shoe called Thunder created by M&H. Thunder is a shoe that also functions as a Bluetooth speaker, flashlight, LED light device, and fitness tracker. It has many innovative features like being app-controlled and uses sustainable and recycled materials. The document outlines Thunder's target markets, promotion strategy, production details, investment plan, and future scope. It seeks funding to launch Thunder as a new trendsetting product.

1. A PRODUCT BY M&H
THUNDER
“ ROCK YOUR WALK”
Submitted To:Dr Mohd. Adil Submitted By:Manish Rana 17M903
Himanshu 17M905

2. ?WHAT IS THUNDER?
• A shoe
• A Bluetooth speaker

3.  A flashlight
 A LED light device

4.  A Fitness Tracker

5. CONTD…
 We have all of these FEATURES in ONE PRODUCT
THUNDER!!!!

7. ?WHY THUNDER?
Innovative
Multispeciality
New Trend Setter(Look Unique)

9. FEATURES
 Bluetooth speaker
 Flashlight
 Fitness tracker
 LED lights
 Smart fit technique
 Water proof
 High toughness and resistance
 Comfortable
 App controlled (Android and iOS)
 Long Battery life

10. THUNDER APP

11. TARGETING AREA
Geographic
• CITY: More focus on metro cities because people believe in trying innovative, new and
better products.
Demographic
• AGE: 16 years and above.
• GENDER: Male and Female.
• INCOME: Earning above RS 1.5 LACS and above P.M
Psychographic
• Socio-economic: Rich, Upper-middle.
• Lifestyle: Trekkers,Street Dancers, Stage performers, Party animals

12. SOCIO-ECONOMIC GROUP
Rich
Upper middle
Lower middle
Low income group

13. POLICY OF M&H
“ECO FRIENDLY, NATURE KE RAKSHAK”
 Green Vision
• We strictly believe that if we are earning profit from people then we have to give it back to
them in some ways so for that purpose we are very aware of our environment so we strictly
believe in using environment friendly raw materials.
 Innovation

14. RAW MATERIAL
 Our major raw material include “SUSTAINABLE AND RECYCLED
MATERIALS”
• Recycled polyester
• Recycled Rubber
• Recycled nylon
• Recycled polystyrene
• ELECTRONICS
• A Speaker
• LED Strip
• Flashlight

15. RECYCLED POLYESTER
• It is a synthetic fibre based on post consumer waste such as PLASTIC BOTTLES and USED
GARMENTS.
• The fresh polyster is made from petroleum so THUNDER is NOT DEPENDENT on
PETROLEUM.

16. RECYCLED NYLON
• Fresh nylon is also made from petroleum our nylon is made from post industrial waste
and discarded industrial fishing nets so we are also saving petroleum and we are cleaning
the waste as well.
• LESS discharge waste and less toxin emission.

17. RECYCLED POLYSTRENE
 These are used in HEEL COUNTERS.
 It stabilizes and supports the HEEL.
 We are making a heel counter which are made of OLD FOOD PACKAGING.

18. MATERIALS WE DON’T USE
 The source raw materials from ENDANGERED & THREATENED SPECIES as defined by
International union for conservation of nature and natural resources (IUCN) in its RED LIST.

19. PROMOTION
 AMAGI MEDIA LABS

20. PROMOTION
 Internet
• Facebook
• Instagram
• Youtube
 Television
• Music Channels
• Sports Channels

21. CONTD…
Fashion Magazine
• COSMOPOLITAN
Technology magazines
• DIGIT
• CHIP

22. PACKAGING
 A saffron colored biodegradable box containing
• Shoes
• USB Charging Cable
• User Manual

23. DISTRIBUTION
 We are using 3 distribution channels for reaching to our customers.
• Zero level: Amazon LAUNCHPAD

24. CONTD…
1st level: Exclusive Showrooms

25. CONTD…
 2nd Level: Distributors and Retailers

26. COMPANY DETAILS
Headquarter & Service Centre: Chandigarh, IN
Manufacturing Plant: Baddi (H.P)
Product Launch Place: Elante Mall,Chandigarh

27. INVESTMENT
TOTAL INVESTMENT REQUIRED= RS 40lacs
 SOURCE OF INVESTMENT
 Owners
• HIMANSHU = RS 10 lacs
• MANISH RANA= RS 10 lacs
• Dr. MOHD. ADIL= RS 12lacs
 Investors
• Investor A + Investor B + Investor C… = RS 8 lacs

28. BUDGET
 FIXED COST 3 Months:
• Machinery and tools: INR 3 Lacs
• Rent : INR 1,20,000
• Security Guard(2): INR 60,000
• Training of labour : INR 20,000
• Promotional: INR 10 lacs + INR 1Lacs=INR 11 Lacs
• TOTAL FIXED COST : INR 16 Lacs

29. CONTD…
VARIABLE COST (PER UNIT)
• LABOUR COST: INR 1,600
• RAW MATERIAL: INR 6,500
• ELECTRICITY: INR 64
• MISCELLANEOUS COST: INR 100
TOTAL VARIABLE COST: INR 8,264

30. SALES COST
 Selling Price of THUNDER: INR 20,000
 Amazon Launchpad Profit Margin = 80:20
• Amazon’s Part: INR 4,000
• Returns per unit : INR 16000
• CSR (corporate social responsibility): 10% of returns
Actual returns per unit : INR 14,400

31. BUDGET
0
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COST
No Of Units
BREAK EVEN ANALYSIS
Fixed cost Total Cost SALES

32. PROFIT
 Estimated no. units sold per month= 100
Estimated profit (after the end of 3rd month)= INR 2,40,800

33. FUTURE SCOPE
 Variants
• Changable color
• Design,Color
 Different product
• Bag packs (Flashlight and Music)
• Travelling Trolley Bags

34. THANK YOU