Recommended
Recommended
More Related Content
Similar to Astu Eco Climtech
Similar to Astu Eco Climtech (20)
More from brand44
More from brand44 (20)
Recently uploaded
Recently uploaded (20)
Astu Eco Climtech
- 1. WHO WE ARE Empowering Consumers and Businesses to take ‘measurable’ climate action Sustainable products to decrease environmental pollution CLIMTECH DIGITAL ID
- 2. COMPASS MISSION Impact 1 billion people by 2030 to adopt sustainable lifestyles
- 3. JOURNEY – 2019 till date • More than 140 SKUs • Simple switches for BIG impact • Impact • Decreased more than 400 metric tonnes of plastic • Stopped 2500 tonnes of CO2 • Saved INR 50 million for economy
- 4. How do we bridge gap b/w Awareness & Action PROBLEM DOES my “conscious choice” make ANY difference? Good? Bad? Convenience INDIVIDUALS BUSINESSES See impact? Value match? Brand image? Financial viability?
- 5. SOLUTION What gets MEASURED, gets MANAGED!! CLIMTECH DIGITAL ID
- 6. Design Materials Make Distribute Sell Use End of life CLIMTECH DIGITAL ID INTRODUCING
- 8. Stay Connected with consumers CONNECTED Gamification and targeted content ENGAGED Transfer genuine metrics into ESG reporting ESG Report CUMULATIVE metrics ++ METRICS CO2 by 23% BRANDS CAN CLIMTECH DIGITAL ID
- 9. Informed Decision + confidence PURCHASE Contribution to climate change 6000 277 Kgs 72000 INR Single use bags STOPPED Of plastic SAVED from going to landfills SAVED from reusable bags Stats Total Stats You have saved 50000 pieces of plastic Maya Sharma MEASURE Become climate change ambassador CHAMPION INDIVIDUALS CAN BENEFITS CONGRATULATIONS Maya Sharma REWARDS Motivation to continue
- 10. • Informed choices • Impact metrics .Dashboard + = SIMPLE 2 second swipe of QR code Businesses & Individuals Take ‘measurable’ steps to combat climate change HOW CLIMTECH DIGITAL ID
- 11. TARGET SEGMENT Green Technology and Sustainability Market : - market size 2021 - $11.49 billion - projected 2029 - $51.36 billion - CAGR of 21.3% for next 7 yrs. Source: “Green Technology and Sustainability Market 2020–2027 CORPORATES • Responsible climate action • Plan to achieve SDG goals. • Seeking to track and measure lifecycle of products • Analyze and share their annual sustainability impact MARKET SIZE TAM SAM SOM Current: $ 11.49 Bn By 2029: $ 51.3.6 Bn CAGR: 21.3% India - $ 3.6 Bn $905mn from top 1000 listed companies Global Green tech + Sustainable market India Top 1000 Corporates CLIMTECH DIGITAL ID
- 12. CLIMTECH ENABLED DO GOOD BAG Corporate gift with Impact metrics Diwali 2023 1000 Listed Corporates • 100% natural raw materials • Fully functional Reusable bag • Convenient | Stylish | Sturdy • Long Lasting – > 5 years Ave Carbon footprint • Do-Good Bag – 1.96 kgs CO2 • Equivalent Single use bags – 240 Kgs of CO2
- 13. INR Lakhs FUNDING CLIMTECH DIGITAL ID 10.2 32.8 123.7 16.6 24.3 62.0 -6.4 8.6 61.7 -1.8 9.4 71.1 -20.00 0.00 20.00 40.00 60.00 80.00 100.00 120.00 140.00 Sales Expenditure P&L Cash in Bank Head INR (Lakhs) BASIS Build and Test 15 Self Funded Technology 22 Iterations / Maintenance of ClimTech Human Resource 11 1 Sales Manager, 1 Support and 1 Inhouse tech support + Inventory and master Fixed Cost 6 Inventory JIT Marketing Expenses 7.3 Advertising, Digital Marketing and 2 Trade Shows Patent 2 ClimTech Patenting Consulting and Patent Charges TOTAL 48 Revenue Model • Corporate Gifting – Do Good • Climtech Enabled Brands • Metrics Subscription /year CAC/CLV – 2.67 REVENUE - 3 years
- 14. • STOP 9.5 tonnes of single use garbage • DECREASE 57.3 tonnes of CO2 IMPACT of just 1000 bags in 1 year • SAVE INR 38 Lakhs in single use spends
- 16. • Winner - National Geographic Ocean Challenge • National Finalist - Lakme Fashion Week – Circular Design Challenge by United Nations, Lakme 2021 • Women4Climate – C40 Paris • Stanford Seed Spark Program Sep 2021 • UN Women Industry Disruptor 2021-22 • Elevate Runnersup • Top 10 in worldwide competition of CHANGE MAKERS, StartupXS, 2022 • Top 10 in Sustainable Disruptive Packaging, London • National Finalist in BK Birla Global Innovation Challenge 2020. • Exceptional Women of Excellence Award by 32nd Women Economic Forum (WEF). • Founding Member in Women in Indian Social Entrepreneur Network (WISEN), Mar 20 SOCIAL PROOF
Editor's Notes
- Good morning distinguished audience. Are you ready to make a measurable impact on our planet's future? Today, I am here to present Climtech, our innovative digital ID that virtually replicates a product and its journey across its lifecycle and presents real time impact metrics With Climtech, we aim to empower Consumers and businesses to take measurable steps towards a greener future. My name is Anitha Shankar, and I am the founder of Astu Eco, we make sustainable products dedicated to decreasing environmental pollution
- Our mission is to impact 1 billion people by 2030, inspiring them to adopt sustainable lifestyles.
- Our journey has been focussed on earth friendly products and promoting a conscious lifestyle. We have more than 140 SKUs and award winning eco-products, which help people make Simple switches everyday life for big impact We've already decreased over 400 metric tonnes of plastic, stopped 2500 tonnes of CO2 emissions, and saved INR 50 million for our economy. But we know our work is far from over.
- we need to acknowledge the critical gap between awareness and action in sustainable consumption. We know consumers today are actively seeking earth friendly products. the problem lies in the uncertainty of making these choices. Is it good , genuine bad and does it make a difference to my family Also how do they know that their conscious choices is really making any significant difference in the face of the large problem? And lastly, how convenient is it to switch Our research shows that businesses are heavily trending towards sustainable consumption. But To drive meaningful action, they must see tangible value in their efforts, for their brand, alignment with their core values and also financial viability.
- ”And that is where Climtech ID comes in, we bridge the gap of awareness to action with Data. because what gets measured, gets managed
- Climtech provides a unique digital ID to every individual physical product and maps its journey from birth to end of life. With an app interface and category specific dashboard, Imagine having the power to track your waste reduction, measure your carbon emissions, and calculate cost savings—all at your fingertips.
- It provides valuable insights on how to design, produce, and manage products in a more sustainable way. Thereby, minimising waste, decrease environmental damage, improve resource efficiency, and deliver cost savings across the entire value chain.
- Brands can now Stay connected with consumers even after point of sale, get real time lifecycle and sustainability metrics and use the same in their EDG reports. Create pathways for Circular systems that are Transparent, Accountable, interconnected and data driven
- And consumers can make informed decisions about their purchase decisions, measure their personal impact metrics, get rewards for their action. Climtech motivates and empowers consumers to champion sustainable products and lifestyle changes, knowing that every decision you make has a quantifiable positive impact.
- All this with a convenient and simple 2 second swipe, Climtech enables individuals to measure their personal impact metrics and make choices that align with their values and sustainability goals. And this goes as cumulative data on the “brands” dashboard. Climtech empowers Consumers and Businesses to take measurable steps to combat climate change
- Our Target segment are primarily corporates and brands inclined towards climate action, with stated SDG goals and looking to understand consumer behaviour with their products As for the Market size our SOM is top 1000 retail brans in India
- We are eager to star and test the market and initiating with Astu Eco’s Do good Bag – a sustainable materials reusable bag that works perfectly as corporate gifting
- As per our realistic calculations, at the end of 3 years, we foresee closing sales of 30 crores with 29 crores as cash balance
- Climtech ID is scalable across industries from fashion to packaging and FMCG items. WE envisage an impact that will help us achieve our mission by 2030
- These are some of our social proofs, one of my favorites being the National Geographic award, The circular Design Challenge by United nations and Lakme. As a parting thought, I would like you to imagine a world where every purchase, every choice, is backed by real-time metrics that inspire and motivate us to do better for our planet. Thank you