
Organization / Workplace
The Lead AgencyLocation
Melbourne Area, Australia AustraliaOccupation
DirectorIndustry
Advertising / Marketing / PR
About
THE LEAD AGENCY: MAKING CONVERSATIONS MAKE GREAT SALES After 20 years in the marketing industry, I thought it was time to start my own company. I know that the best marketing results are based on building great marketing conversations: the more you engage and communicate with your customers and prospects, the more likely they will understand, need and value what you deliver. EFFECTIVE BUSINESS TO BUSINESS MARKETING Whether you employ sales specialists or your production/technical team also engage in sales, they both have a long and complex sales cycle to navigate to a very targeted audience. You need to find these select buyers and make sure they regularly engage with your company an...