Commercial Presentation Brandp - Field Marketing Experts We are experts in Field Marketing and Market Intelligence, and we operate in a complex ecosystem - the consumer market. Where our mission is to contribute towards the expansion, recognition and success of our Customers and Brands. However, the extent of our competences and services, it is an advantage that allows us to act in other important areas.

1. Hello!
Can we
help?

2. Since 2003, it is this attitude of always being
ready and willing to understand and adapt to
your needs and to share your values that
allows us to join you in achieving the
established goals.
We aim at always finding the best solution
to amplify the return of your investments
and to add real value to your Team
and your strategies.
“If any of the questions we posed
here, is suitable to your
organization, then… We can help!“
www.brandp.pt

3. If you are looking for a reliable and energetic
partner, one that quickly understands what
you want and that can protect you, you
might actually choose our mascot... But on
a professional level, choose us!
We are a team of dedicated, proactive,
flexible professionals who feel passionate
about representing, helping and promoting
our Clients’ Brands, products and services. “Define what are the core
functions which must be
performed by your team, and leave
the others to our care!“
www.brandp.pt

4. We are experts in Field Marketing and
Market Intelligence, and we operate in a
complex ecosystem - the consumer market.
The profound knowledge that we have
regarding the market in its various forms,
processes and players allows us to fully
understand the critical elements to the
success of your Brand.
“However, the extent of our
competences and services, it is an
advantage that allows us to act in
other important areas.“
www.brandp.pt

5. Events Reports
Sales
& &
Teams
Incentives Audits
Promotional
Merchandisers Promoters Actions
www.brandp.pt

6. Every Brand believes their products have what
it takes to be successful – the best quality, the
best advantages, Brand recognition and,
possibly, the best price.
But sometimes there is something missing
at the Point of Sale, where most of the
consumers’ purchase decisions take place.
“The experienced and well trained
team of Merchandisers at Brandp
is the recognizable face of our
Customers and Brands at the
Points of Sale.“
www.brandp.pt

7.  Improve Brand - Retailer relationships
 Maximize sales / shelf share in store
 Identification of opportunities and threats
 Stock and sales management
 Implementation and control of promotional
actions
 Suggestion of purchase orders
 Display and Golden position negotiation
 POS merchandising placement and confirmation
 Products, campaigns and prices information
www.brandp.pt

8. In spite of the new decision-making processes
and forms of consumption, all the studies
continue to underline the importance of the
Point of Sale when it comes to influencing
consumers’ choices.
Regardless of the fact that our collaboration is
either transient or permanent, we will enhance
the notoriety of your Brand or product in the eye
of the consumer through a cared appearance
and an excellent performance, through training “At Brandp, we hold a large pool to
and constant support, thus leading to positive recruit from, having promoters
with varied backgrounds and
results for your sales!
certified experience and results.“
www.brandp.pt

9.  Promoters for short-term or long-term actions
 Engage customers and sales increase
 Sampling and demonstrations actions
 Degustation and experimentation of products
 Delivery of gifts and flyers
 Communicating Brand strengths directly to
consumers
 Increase Brand awareness
www.brandp.pt

10. Whether you are looking for an exclusive
team or you want to benefit from the existing
synergies and structures, you will not need to
worry about labour and administrative issues
that usually take up so much time and
resources thanks to the option of outsourcing.
The flexibility that comes with this solution
allows faster and more effective allocation
and response of the sales team in the market,
for strategic, tactical, geographic or seasonal “As an expert in activities that
reasons. enhance sales, Brandp is the
partner you were looking for in this
area.“
www.brandp.pt

11.  Sales teams exclusive or shared
 Recruitment, selection and allocation
 Training and management of the teams
 Definition of strategies and commercial
approaches
 Monitoring and performance analysis
 Definition and route planning
 Management and processing of salaries and
bonus
www.brandp.pt

12. One of the ways to compete for the best spot
or for better visibility and promotion of your
products is to plan and carry out a campaign
or promotional action.
We safeguard your actions so that they are
correctly and effectively carried out, your
agreements are fulfilled and, lastly, your
products are chosen by consumers at the
most crucial stage... purchase moment!
“Do not squander your resources in
actions that never see the light of day or
that do not bring a profit, for you may
later need those resources in more
effective actions.“
www.brandp.pt

13.  Plan and implementation of actions
 Promotional actions assurance and compliance
 Distribution and POS merchandising placement
 Installation and maintenance of POS displays
 Management of offers or refund campaigns
 Handling of promotional packs and contests
management.
www.brandp.pt

14. Whether we are talking about information
acquired on the field from the regular
Merchandisers work, Promoters or Sales
Team, about a specific campaign or
promotional activity, or about and audit
using a Mystery Shopper, Brandp offers
a pack of solutions that are customized
to your reality and needs.
“The constant collection of information,
its analysis and subsequent reporting is
a vital process to your success and to
your ability to make the right decisions
and take adequate measures.“
www.brandp.pt

15.  Point of Sale audits
 Prices, stocks and product display compliance
 Promotional and general activities reports
 Photographic reports
 Competition reports and Informations
 Control and review of all communication
activities carried out by the retailers
 Mystery Shopping
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16. The time has come for you to show your
splendour, to impress your Clients with your
products or services, to shake up and prompt
your Team, with an event or action that will
render the desired impact.
“Together we will find the best
solution and analyse each detail
so that your action is as successful
as you wished it would be.“
www.brandp.pt

17.  Organization and support to corporate events,
fairs and conferences
 Hostesses, entertainers and special guests
 Channel programs and incentives
 Teambuilding actions
 Outdoor activities
 Management of custom invitations and database
of attendees
www.brandp.pt

18. Business
Training
&
&
Market
Motivation
Intelligence
Outsourcing Social
HR Networks
www.brandp.pt

19. Having the correct information at the right
time is essential!
When these analyses and controls are carried
out by your team, they take up a big amount
of time and resources. But, in the end, what
matters to you is having the information you
need in a clear and objective form.
“Your investment in this area will
quickly pay off thanks to the
significant amount that you will be
saving on commercial and
Marketing activities.“
www.brandp.pt

20.  Face2Face analysis of competing products or
services
 Detailed reports on stocks and sales channel
 Control, management and approval of
investments in co-op Marketing
 Control of performance and goals
 Price protections and sellout campaigns
management
 Creation and management of clients databases
www.brandp.pt

21. One of the aspects that helps determine if
your products will be the sales success you
want them to be is the act of creating allies,
thanks to constant briefing, training and
motivation of your Customers’ commercial
teams or even yours.
Even in a time dominated by technology
and by easy access to information, it is still
crucial to have someone conveying your “If those who are face to face with
message and your arguments in person to the consumer do not know, trust,
whom sells your products, almost in their ear! feel comfortable with, or
recommend your products, your
success rate will be low.“
www.brandp.pt

22.  Specific and decentralized or regular and
centrally organized training actions
 Commercial or product training for:
 Point of Sale commercial teams
 B2B partners
 Training and motivation of sales teams
 Development of presentations (PPT’s)
www.brandp.pt

23. if you only have a small structure based in
Portugal, with the expenditure being
disproportionate to your volume of business,
or if you still haven’t got an infrastructure
or physical representation, benefit from our
knowledge of the market and, especially,
of our own infrastructure, so you can make
your investment gradually, according to the
results you achieve.
“Whenever you need to expand
your team and presence in the
market, do the maths and think of
Brandp as an alternative to direct
recruitment.“
www.brandp.pt

24.  Recruitment, selection and allocation of human
resources to your needs
 Marketing and commercial professionals
 Country or local managers
 Human Resources for specific and temporary
tasks
 Management of contracts, incentives, costs and
technical resources needed
www.brandp.pt

25. Consumers are autonomous and sometimes
have unpredictable behaviours, but they are
ever more curious and active in their social
connections with Brands.
Regardless of the size of your business, it is
essential to create that proximity and
interaction with consumers by having
exposure in Social Networks to convey your
strategy and approach in a way that is “Your social reputation has an ever
coherent with the values of your Brand or growing influence over the
Company. consumers’ perception of you as
well as over their decision making
in purchasing goods and services.“
www.brandp.pt

26.  Creation and customization of company pages
 Facebook, Linkedin, Twitter, Google+
 Pinterest, Youtube, SlideShare...
 Update and integration of custom content
 Daily interaction and community management
 Creation and management of ads on social
networks
 Design Facebook Apps for contests,
sweepstakes, videos, custom forms, and more
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30.  Field Marketing
 Merchandisers
 Promoters
 Sales Team
 Promotional Actions
 Reports & Audits
 Events & Incentives
 BI & Market Intelligence
 Training & Motivation
 Outsourcing Human Resources
 Social Networks Management
www.brandp.pt

31. Rua Dr. Camilo Dionísio Álvares, 1295-D
2775-377 Parede – Portugal
Tel: +351 214 573 850 / 1
Fax: +351 214 573 852
e-mail : info@brandp.pt
GPS: N 38º 41' 25" , W 9º 21' 46"
www.brandp.pt

32. Thank You!
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