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Peex Consulting Services

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PEEX Consulting is a Canadian based Execution Excellence Company for the Pharmaceutical and Healthcare industry.

Prepared by: Mohammad Hijazi

Published in: Business, Health & Medicine
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Peex Consulting Services

  1. 1. Pharmaceutical Execution Excellence Fast Forward to Excellence
  2. 2. Copyright @ PEEX Consulting 2013 ABOUT PEEX CONSULTING • PEEX Consulting is a consulting boutique providing Commercial Excellence Consulting, Training and other services for the pharmaceutical companies and the healthcare sector in Canada and the Middle East. PEEX Consulting leads clients to improve their customer engagement by providing them with innovative solutions and trainings that can be integrated within their business models using the most advanced methodologies and technologies • Our Mission: To be the number one consulting, recruitment and training Boutique in Canada and the Middle East region by assisting pharmaceutical companies and healthcare institutions to integrate innovative commercial strategies to improve patient healthcare and resource allocation. • Our Vision: We assist the healthcare industry to improve the quality of patient care by providing them with Innovative solutions and trainings that can be integrated within their business models using the most advanced methodologies and technologies.
  3. 3. Copyright @ PEEX Consulting 2013 FAST FORWARD TO EXCELLENCE INNOVATE • PEEX Consulting helps you to innovate business processes towards better customer centricity and healthcare management. Our experts will help you build the right commercial strategy and tactics that focus on both the customer and your business.
  4. 4. Copyright @ PEEX Consulting 2013 INTEGRATE • Launching initiatives is one thing, implementing them is another. Research shows that most companies train their employees well, however undermine or ignore implementation barriers. • PEEX Consulting helps you align all Marketing and Commercial Initiatives towards one goal. Moreover, PEEX Consulting helps you to measure and enhance employee engagement to your processes before and during the implementation phase. FAST FORWARD TO EXCELLENCE
  5. 5. Copyright @ PEEX Consulting 2013 INSPIRE • PEEX Consulting is committed to inspire changes for better program realization. Whether you're considering a small change to one or two processes, or a system wide change to your organization, it's common to feel uneasy and intimidated by the scale of the challenge. • All Companies realize the need for change to survive in today's economy, but lack the needed knowledge or experience on how to deliver it. PEEX Consulting shows you where to start, whom to involve and how to see it through to the end. FAST FORWARD TO EXCELLENCE
  6. 6. Copyright @ PEEX Consulting 2013 PHARMACEUTICAL BUSINESS MODEL SALES FORCE OPERATI ONS SALES MANAGE RS MARKETI NG MARKET ACCESS MEDICAL KAM CUSTOM ERS Pushing customers for business?
  7. 7. Copyright @ PEEX Consulting 2013 CUSTOMER CENTRIC MODEL PHARMA CUSTOMERS SALES FORCE SALES MANAGER S MARKETIN G MARKET ACCCESS MEDICAL AFFAIRS OPERATIO NS KEY ACCOUNT MANAGEM ENT OTHERS PEEX Consulting helps you to identify gaps, launch successful initiatives and track your results
  8. 8. Copyright @ PEEX Consulting 2013 COMMERCIAL EXCELLENCE SHAREHOLDER VALUE COMMECIAL EXCELLENCE PEOPLE & CULTURE PEEX Consulting inspires a high performance team into maximal shareholder value
  9. 9. Copyright @ PEEX Consulting 2013 COMMERCIAL EXCELLENCE Innovate Solutions Integrate Processes Commercial Excellence Inspire People PEEX Consulting innovates solutions, integrate them into processes and inspires your people to change
  10. 10. Copyright @ PEEX Consulting 2013 COMMERCIAL EXCELLENCE Customer Insights Marketing Sales SFE OL Management Market Access Key Account Management PEEX Consulting Commercial Excellence Initiatives
  11. 11. Copyright @ PEEX Consulting 2013 Customer Insights Customer Insight is the collection, deployment and interpretation of information that allows a business to acquire, develop and retain their customers  Measure your Customer’s trust and value to your company  Identify your customer’s professional needs  Measure the alignment of your employees to business processes and SOPs  Benchmark the quality of services offered by your competitor  Build marketing strategies based on facts not gut feelings and assumptions  Measure marketing opportunities and the success of your tactics and interventions
  12. 12. Copyright @ PEEX Consulting 2013 Marketing Marketing strategy include all the processes that can allow an organization to concentrate its resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage  Developing plans and executing projects and initiatives that support the broader short and long-term marketing strategy  Analyzes market, consumer, and competitive information to support brand manager in setting new product pricing and managing price on existing items  Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth  Drives consumer understanding and insights that defines our prime prospects’ needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences  Develops pricing & pack strategies, improved margin mix, trade spending plans and distribution goals in order to develop actionable KPI’s
  13. 13. Copyright @ PEEX Consulting 2013 Sales Management Sales Management is about growing your business and developing your people  Developing a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.  Preparing action plans by individuals as well as by team for effective search of sales leads and prospects.  Developing people: Drives business by observing Pharmaceutical Sales Specialists interactions with key customers, providing them with individual coaching, feedback and inspiration  Ensuring commitment: Builds commitment for the shared vision by facilitating team communication, morale and effectiveness. As a role model, inspires trust and commitment to the company’s objective  Focusing relentlessly on customer excellence: Actively seeks to discover and meet the needs of internal and external customers by building relationships and delivering innovative solutions
  14. 14. Copyright @ PEEX Consulting 2013 Sales Force Effectiveness SFE is about operational excellence  Driving the strategy regarding commercial model planning and all future field organization decisions  Representing the Sales Force in the development of the company's strategic and marketing plans  Analyzing the market trends and competitive environment to determine the appropriate field force model - size, structure and allocation of field individuals and resources through CRM and other tools  Assessing the profitability of the Sales Force based on the company forecast and expectations  Maximizing the utilization of Sales Force efforts to drive the Marketing strategy and maximize profits  Managing the implementation of micro-marketing business plans and pilots at the national and local levels  Change Agent
  15. 15. Copyright @ PEEX Consulting 2013 Opinion Leader Management OLM is identifying opinion leaders, measuring their advocacy and developing it  Identifying opinion leaders for each disease and measuring their influence  Segment opinion leaders based on their advocacy and influence levels  Identify opinion leaders’ needs and classify them  Acting as primary liaison to investigators interested in developing and performing investigator initiated research  Providing scientific support at medical congresses  Develop brand advocacy by partnering with opinion leaders for each disease area  Conducting on-going training for medical affairs, field sales and other internal personnel as requested. Ensures up to date knowledge of product use and competitor data. Serves as local medical and scientific resource to NPS Product planning for communication of product information
  16. 16. Copyright @ PEEX Consulting 2013 Market Access Market Access is securing the procurement of products into key markets  Identifying decision makers for each key account and measuring their influence  Segment decision makers on a key account grid  Identify decision makers’ needs and classify them  Creating and driving market access strategy for the company products across markets, including pricing, health technology assessment, evidence-based medicine review, and health economic analysis  Leading the development, updates and dissemination of pricing and reimbursement dossier with relevant clinical and economic data across multiple therapeutic areas  Providing therapeutic area expertise into the disease, health economic and budget impact models to be developed by the platform modeling function or vendors  Develop recommendations and decisions around strategic pricing and payer evidence requirements, including qualitative and quantitative research on customer insights
  17. 17. Copyright @ PEEX Consulting 2013 Key Account Management KAM is the “Art of developing long term relationships with selected customers” - Financial Times  Effectively managing a robust funnel to maximize services in identified target accounts.  Leading the development and implementation of sales strategies to attain assigned sales objectives for highly strategic accounts.  Providing professional leadership in planning, organizing, and controlling balanced sales growth, continued account penetration, and customer satisfaction.  Utilizing strong product/market knowledge and sales experience to manage complex sales and resolve customer questions and concerns.  Effectively managing a robust systems funnel to maximize placements in identified target accounts.
  18. 18. PEEX Consulting Services
  19. 19. Copyright @ PEEX Consulting 2013 COMMERCIAL EXCELLENCE • PEEX Consulting helps you to innovate business processes towards better customer centricity. Our experts will help you build the right commercial strategy and tactics that focus on both the customer and your business. • Launching initiatives is one thing, implementing them is another. Research shows that most companies train their employees well, however undermine or ignore implementation barriers. PEEX Consulting helps you align all Marketing and Commercial Initiatives towards one goal. Moreover, PEEX Consulting helps you to measure and enhance employee engagement to your processes before and during the implementation phase. • PEEX Consulting is committed to inspire changes for better program realization. Whether you're considering a small change to one or two processes, or a system wide change to your organization, it's common to feel uneasy and intimidated by the scale of the challenge.
  20. 20. Copyright @ PEEX Consulting 2013 COMMERCIAL EXCELLENCE Skill Training Execution Excellence Workshops PEEX Consulting offers both Skills Training and Execution Excellence workshops
  21. 21. Copyright @ PEEX Consulting 2013 Execution Excellence – Pit Stop Workshops • Pit-Stops are necessary from time to time to keep up the pace and maintain a high performance culture. The Pit-Stop workshops aims at: 1) Training your employees or managers how to excel in their daily work 2) Raising the implementation level of local company initiatives between employees 3) Aligning company initiatives' understanding and implementation between employees of different functions or departments to achieve the desired objective.
  22. 22. Copyright @ PEEX Consulting 2013 TRAINING • Maximize the sales, sales management, marketing, and managerial expertise throughout your pharmaceutical organization with our training programs for the pharmaceutical industry. • Learn real world skills from our team of accomplished industry trainers. Our highly customized, results-oriented training and development solutions use innovative learning tools and techniques in both team-based and self-paced learning environments to work with real business, country, and competitive situations.
  23. 23. Copyright @ PEEX Consulting 2013 BUSINESS INTELLIGENCE • Business intelligence (BI) is defined as the ability for an organization to take all its capabilities and convert them into knowledge, ultimately, getting the right information to the right people, at the right time, via the right channel. This produces large amounts of information which can lead to the development of new opportunities for the organization. When these opportunities have been identified and a strategy has been effectively implemented, they can provide an organization with a competitive advantage in the market, and stability in the long run (within its industry) PEEX Consulting expands the functionalities of your CRM into full Business Intelligence solution
  24. 24. Copyright @ PEEX Consulting 2013 BUSINESS INTELLIGENCE • PEEX Business Intelligence solution goes beyond simple enterprise reporting and CRM functionalities. Our solutions provide the ability to quickly and easily implement Business Intelligence across the enterprise in a simple, practical, affordable, browser-based environment. • It is accessible to every user and can be used to support strategic, tactical and operational goals and to establish metrics and key performance indicators (KPIs) to objectively measure performance. Users can view and manage data in a simple dashboard environment to manage quality control, receive notice of quality issues, target and manage sales, supply and distribution and supplier and network relationships.
  25. 25. Copyright @ PEEX Consulting 2013 BUSINESS INTELLIGENCE PEEX Consulting expands the functionalities of your CRM into full Business Intelligence solution
  26. 26. Copyright @ PEEX Consulting 2013 BUSINESS INTELLIGENCE PEEX Consulting expands the functionalities of your CRM into full Business Intelligence solution
  27. 27. Copyright @ PEEX Consulting 2013 REMOTE EXPERT • Need an expert or a lending hand? • PEEX Consulting is proud to be the first company to offer this service. Our pharmaceutical experts can work as remote employees for your company. • When is this service needed? 1) This service comes in handy when you want an expert to do the job either because your in house employee is on leave or your employees lack the necessary skills or experience to do the job. 2) Areas of expertise: Marketing, Sales Force Effectiveness, Market Research, Vendor Management, Marketing Operations, IMS dashboard reporting and CRM administration.
  28. 28. Copyright @ PEEX Consulting 2013 RECRUITMENT & ASSESSMENT • The recruitment industry nowadays is under pressure. Social media websites are eating up the market share of big recruitment companies. In the age of information technology, the old fashioned recruitment processes will become obsolete simply because it doesn't add value to hiring companies. • PEEX Consulting creates a new recruitment paradigm for the pharmaceutical industry. PEEX Consulting will assess future prospects for different roles in pharmaceutical companies and produce expert opinion reports about their skill levels, culture fits and future contribution to the hiring company. • PEEX Consulting also conducts employee assessments for companies for performance measurement, talent retention, employee development and job matching
  29. 29. Copyright @ PEEX Consulting 2013 Questions? Need More Information? VisitUs:www.peex.ca Email:sales@peex.ca

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