The document compares the films Fish Tank and Avatar in terms of their production institutions, budgets, box office earnings, and the genres and audiences targeted by each institution. Fish Tank was produced by BBC Films on a budget of £1.85 million and earned £332,488 total. Avatar was produced by 20th Century Fox, Lightstorm Entertainment, and Dune Entertainment on a much larger budget of £146 million and earned over £1.7 billion worldwide. 20th Century Fox produces big-budget films appealing to broad audiences, while BBC Films focuses on smaller, drama-oriented films for older, more sophisticated viewers.

1. Fish Tank and Avatar
By Paige Woolf and Josie Eke

2. What are the main institutions used
for each of the films?
• The film ‘Fish tank’ was made in a studio by
BBC films and was distributed by IFC films
company.
The film ‘avatar’ was distributed by 20th century
fox and made in the studios of Light storm
Entertainment, Dune Entertainment and
Ingenious Film Partners.

3. How much money was used to
produce the films?
• Fish tanks Budget was £1,850,100 and was
easy to produce.
• Avatar budget for their film was £146,110,500

4. How much money was made from
each of the films?
• Fish Tank made £103,180 on its first weekend
and a since 2010 made a total of £332,488.
• Avatar made £468,776,900.05. its box office
made £1714,716,188.5.

5. How popular are the institutions used
for both the films in terms of
institution?
• 20 century fox film corporation is one of the six major
th
American film studios as of 2011. Some of the films 20th
century fox has produced include Star Wars, Ice Age, X-
Men, Die Hard, Predator, Rio, Planet of the Apes, Home
Alone, Alien, plus famous TV shows such as
M*A*S*H, Cops, The Simpsons, Family Guy, American
Dad! and 24. So it is very popular among American films.
• BBC films institution has produced a number of short
films such as ‘The world turns’ and ‘Paper hearts’. BBC
films is not all that popular, as it doesn't produce films
that are massive sellers, however it does produce good
quality films.

6. List the differences between both the
films in term of the institution?
• The differences between 20th century fox and
bbc films institutions are that 20th century fox
is a corporation and therefore a much larger
company selling much higher profit films, and
BBC films institution is much smaller scale
with not as big selling films.

7. What other films has been made by the
production company? Were they
successful?
• “20th century fox films” started making film in 1910. Recently they’ve
made films such as.. Water for elephants, X-men, rise of the planet apes
and ice age.
• “BBC films” started making films in 1999. Recently they have made films
such as… made in Dagenham, Brighton rock and the boy in the striped
pyjamas,
• BBC films made more drama based films rather than a range.

8. What genre of films does the company
usually produce?
• The genre of films usually produced by bbc
films are drama based. For example in 2012
there where only 7 films made and 3 of which
were about Henry V111.
The 20th century fox usually produces light-
hearted films/ episodes that can attract a
range of audiences. Most of the films are very
humorous and would come under the comedy
genre.

9. What audiences do each of the institutions aim
to appeal to? Is this reflected through their film
choice?
• BCC films aim to appeal to an older more sophisticated
audience, who can handle disturbing more dramatic story
lines.
• 20th century fox usually produce films of a more broader
audience, ranging from thrillers to comedies , for example, the
same institution made ice age 5, which is for children, they
also made hide and seek, which is a horror.

10. Which institutions do you feel outperforms the
other? Explain you answer
• 20TH Century outperforms BBC films because it
produces a lot more high profitable films that
BBC films does, also 20th century creates films
for all ages with all types of genres, its not got
a niche target audience like BBC films.
They also use actors of a high profile which
makes you want to watch a film by 20th
because it may contain your favourite actor.