Google is a search engine company that was founded in 1998. It began as a search engine but has expanded into other areas like maps, email, advertising, and more. Google now handles over 1 trillion searches per year and has become the largest search engine in the world. The company's mission is to organize the world's information and make it universally accessible and useful.
This document provides a summary of key events in social media and technology from June 2012. It discusses how search has become more social through features like Google+ and Bing integrating social profiles. Legislation around copyright is mentioned like SOPA/PIPA and ACTA. Facebook launched timeline pages and open graph apps. Google+ introduced pages for brands. Pinterest is described as a new visual social bookmarking service driving traffic and purchases. LinkedIn acquired Slideshare and Facebook acquired Instagram. The death of check-ins on location-based services is noted along with Eastman Kodak filing for bankruptcy despite inventing digital cameras.
IGNITION: How to Build a $1B Content Business in Three Years or Less by Linda...Babbel
This document provides an overview and summary of digital content history and the changing landscape. It discusses:
1) How digital content consumption has evolved from 2005 to focus more on social media, engagement and new forms of entertainment.
2) Common themes in large digital content deals from 2005-2010, including a focus on monetizing user generated content and experimentation with new models.
3) Key factors that have contributed to the rise of billion dollar digital content businesses like social engagement and business model innovation.
4) Emerging digital content models that integrate commerce, curation and community.
5) Advice for digital content sellers and traditional media buyers to focus on loyalty, engagement, distribution and innovation
Larry Page and Sergey Brin founded Google in 1998 after developing their first search engine called "Backrub" as computer science students at Stanford University. Google has grown tremendously over the years to become the world's largest search engine with over 70% of the global search market share. It continues to innovate with new products such as Gmail, Google Maps, Android, and more. Major competitors include Microsoft, Apple, Facebook, and Amazon as Google seeks to maintain its dominance across search, online advertising, mobile, and other industries.
Andrew Pozniak Consumers And Marketing Strategies In The Digital SpaceOnlyWords.ro
The document discusses how consumer internet usage and online search behaviors have evolved over time, with search now being a universal behavior for finding information. It notes that consumers are typically undecided on many purchase details like brand or model when beginning their search, and use iterative search over an extended period to research options before making a purchase. Search engines play an important role in allowing consumers to discover new brands and options during the research process.
This document summarizes several articles from GigaOM about trends in online content aggregation and search. It discusses companies like Mahalo, Kosmix, and Wikia that are trying to improve search results by aggregating content on specific topics. It also mentions that traffic to these aggregation sites often comes through searches on Google. The document analyzes how aggregation may challenge traditional content sources by providing more comprehensive initial search results.
In the 1990s, search was dominated by various companies like Yahoo, Infoseek and Lycos. Google emerged in the 2000s and effectively became the dominant search engine, with its market share growing over the decade. By the late 2000s, Microsoft launched its Bing search engine, which began gaining market share. While Google remained the leader, Bing saw its market share increase from 8.3% in January 2009 to 12.7% by July 2010 as it challenged Google's dominance of online search.
This document provides a summary of key events in social media and technology from June 2012. It discusses how search has become more social through features like Google+ and Bing integrating social profiles. Legislation around copyright is mentioned like SOPA/PIPA and ACTA. Facebook launched timeline pages and open graph apps. Google+ introduced pages for brands. Pinterest is described as a new visual social bookmarking service driving traffic and purchases. LinkedIn acquired Slideshare and Facebook acquired Instagram. The death of check-ins on location-based services is noted along with Eastman Kodak filing for bankruptcy despite inventing digital cameras.
IGNITION: How to Build a $1B Content Business in Three Years or Less by Linda...Babbel
This document provides an overview and summary of digital content history and the changing landscape. It discusses:
1) How digital content consumption has evolved from 2005 to focus more on social media, engagement and new forms of entertainment.
2) Common themes in large digital content deals from 2005-2010, including a focus on monetizing user generated content and experimentation with new models.
3) Key factors that have contributed to the rise of billion dollar digital content businesses like social engagement and business model innovation.
4) Emerging digital content models that integrate commerce, curation and community.
5) Advice for digital content sellers and traditional media buyers to focus on loyalty, engagement, distribution and innovation
Larry Page and Sergey Brin founded Google in 1998 after developing their first search engine called "Backrub" as computer science students at Stanford University. Google has grown tremendously over the years to become the world's largest search engine with over 70% of the global search market share. It continues to innovate with new products such as Gmail, Google Maps, Android, and more. Major competitors include Microsoft, Apple, Facebook, and Amazon as Google seeks to maintain its dominance across search, online advertising, mobile, and other industries.
Andrew Pozniak Consumers And Marketing Strategies In The Digital SpaceOnlyWords.ro
The document discusses how consumer internet usage and online search behaviors have evolved over time, with search now being a universal behavior for finding information. It notes that consumers are typically undecided on many purchase details like brand or model when beginning their search, and use iterative search over an extended period to research options before making a purchase. Search engines play an important role in allowing consumers to discover new brands and options during the research process.
This document summarizes several articles from GigaOM about trends in online content aggregation and search. It discusses companies like Mahalo, Kosmix, and Wikia that are trying to improve search results by aggregating content on specific topics. It also mentions that traffic to these aggregation sites often comes through searches on Google. The document analyzes how aggregation may challenge traditional content sources by providing more comprehensive initial search results.
In the 1990s, search was dominated by various companies like Yahoo, Infoseek and Lycos. Google emerged in the 2000s and effectively became the dominant search engine, with its market share growing over the decade. By the late 2000s, Microsoft launched its Bing search engine, which began gaining market share. While Google remained the leader, Bing saw its market share increase from 8.3% in January 2009 to 12.7% by July 2010 as it challenged Google's dominance of online search.
Amanda and Chase go through Halloween Horror Nights with their dog Maverick. They get lost trying to meet up with their friend Gary but eventually find him. Throughout the night they get scared by various monsters and characters from movies. At the end, they realize they have lost track of Maverick but celebrate making it through the haunted event.
This document provides an overview of Google AdWords. It defines key terms like keywords, impressions, creatives, CPM, CPC, and CTR. It explains that AdWords auctions ads in real-time based on both bid price and quality score. The document outlines four steps to running a successful AdWords campaign: 1) identifying targets, 2) selecting relevant keywords, 3) creating effective ads, and 4) measuring results and costs to improve performance. It emphasizes testing keywords, ads, and landing pages to optimize campaigns.
El documento describe un modelo educativo que pone al estudiante como protagonista de su aprendizaje, permitiéndole tener libertad en la toma de decisiones y acciones. Este enfoque es más efectivo en entornos virtuales, donde el estudiante no depende solo del docente y puede elegir qué y cómo aprender usando recursos como redes sociales, tecnologías y plataformas virtuales.
Balance between insight and noise indicia v2Nick Barthram
Big data can provide valuable insights but also risks finding spurious correlations rather than true patterns. With large data sets, the chances of random correlations being identified increase faster than actual valid correlations. Additionally, humans are prone to confirmation bias and seeing patterns where none exist. To maximize insights from big data, it is important to create a statistically literate culture, collect comprehensive high quality data, set clear objectives, leverage algorithms to identify apparent correlations but rely on human judgment to validate findings are not spurious, test hypotheses, and regularly re-evaluate insights on new data.
A technician made custom trays for two people using Polanight Teeth Whitening Gel. The technician created molds of each person's teeth and used the molds to form custom trays that fit their mouths perfectly. The custom trays were then used to apply the Polanight Teeth Whitening Gel in order to whiten both people's teeth.
Tests were conducted with various tests. The tests included tests and more tests. The results and details of the tests are not provided in the brief document.
This document provides information about activities for animals on March 7th. It lists the date of March 7th, and headings for a poster, activities, and a play. In a few brief sentences, it outlines an event involving animals with a poster, activities, and a play.
The document discusses strategies for improving email marketing through better data integration and focusing on the customer journey. It recommends segmenting audiences, testing messages, personalizing content, and optimizing campaigns. Integrating data across channels is important to synchronize communications and understand the full customer experience. Barriers to data integration include budget, technology, talent, and culture. The top priorities for marketers are better understanding audiences, cross-channel marketing, and integrating online and offline efforts using more sophisticated technology and customer insights. Overall it advocates using data to connect marketing touchpoints and focus on the end-to-end customer experience rather than individual channels like email.
ALEKS: How can we help at-risk students be more successful in math?Cara Warne Milligan
This document discusses the differences between online homework and online learning, specifically in the context of math education. It notes that online homework may not involve significant learning, while online learning suggests mistakes are discovered and corrected through adaptive assessment. The document then discusses issues impacting math departments, such as unprepared students, low success rates, and budget pressures to improve results. It argues that online learning uses artificial intelligence to create customized learning paths for each student, continuously remediating weak areas, while online homework does not provide the same level of individualized adaptation and assessment.
Dropbox is a free service that automatically syncs and saves files across a user's devices. Any file saved to the Dropbox folder on one device is instantly available on all other linked devices. This allows users to access their files from any computer or mobile device. The Dropbox folder works just like any other folder but syncs file changes in real-time. Installation is easy and only requires dragging files into the Dropbox folder.
This document provides an overview of Mono, an open source implementation of Microsoft's .NET Framework that allows developers to build and run .NET applications on non-Windows platforms. It discusses what Mono is, the languages and platforms it supports, its class libraries and components, debugging tools, and GUI frameworks. It also covers Mono's support for databases, mobile development using Xamarin, and the project's goals for full .NET Framework compatibility going forward.
The document outlines a field trip for a third grade English class to travel to London on March 7th to visit various theatre destinations. It also mentions that the school has many talented artists who have achieved excellent results, and that the planned activities for the trip include singing songs and performing dialogues.
Google tavo eksporto_rinka_visas_pasaulisSumit Roy
This document discusses how the digital revolution has impacted Lithuania and opportunities for Lithuanian businesses through exporting online. It summarizes that the digital revolution has reached Lithuania as internet usage and e-commerce have grown significantly. Lithuanian businesses now have the opportunity to export globally through platforms like Google AdWords. The document provides examples of how AdWords can help businesses reach new international customers and optimize marketing budgets.
This document discusses how the digital revolution has impacted Lithuania and opportunities for Lithuanian businesses to expand their export markets globally using Google advertising tools. It provides an overview of how internet usage and e-commerce have grown significantly in Lithuania in recent years. The document then outlines various Google advertising options like AdWords, Display Network, and mobile ads that can help Lithuanian companies access new international markets in a cost-effective way. It also shares resources to help businesses learn more about these Google tools.
Amanda and Chase go through Halloween Horror Nights with their dog Maverick. They get lost trying to meet up with their friend Gary but eventually find him. Throughout the night they get scared by various monsters and characters from movies. At the end, they realize they have lost track of Maverick but celebrate making it through the haunted event.
This document provides an overview of Google AdWords. It defines key terms like keywords, impressions, creatives, CPM, CPC, and CTR. It explains that AdWords auctions ads in real-time based on both bid price and quality score. The document outlines four steps to running a successful AdWords campaign: 1) identifying targets, 2) selecting relevant keywords, 3) creating effective ads, and 4) measuring results and costs to improve performance. It emphasizes testing keywords, ads, and landing pages to optimize campaigns.
El documento describe un modelo educativo que pone al estudiante como protagonista de su aprendizaje, permitiéndole tener libertad en la toma de decisiones y acciones. Este enfoque es más efectivo en entornos virtuales, donde el estudiante no depende solo del docente y puede elegir qué y cómo aprender usando recursos como redes sociales, tecnologías y plataformas virtuales.
Balance between insight and noise indicia v2Nick Barthram
Big data can provide valuable insights but also risks finding spurious correlations rather than true patterns. With large data sets, the chances of random correlations being identified increase faster than actual valid correlations. Additionally, humans are prone to confirmation bias and seeing patterns where none exist. To maximize insights from big data, it is important to create a statistically literate culture, collect comprehensive high quality data, set clear objectives, leverage algorithms to identify apparent correlations but rely on human judgment to validate findings are not spurious, test hypotheses, and regularly re-evaluate insights on new data.
A technician made custom trays for two people using Polanight Teeth Whitening Gel. The technician created molds of each person's teeth and used the molds to form custom trays that fit their mouths perfectly. The custom trays were then used to apply the Polanight Teeth Whitening Gel in order to whiten both people's teeth.
Tests were conducted with various tests. The tests included tests and more tests. The results and details of the tests are not provided in the brief document.
This document provides information about activities for animals on March 7th. It lists the date of March 7th, and headings for a poster, activities, and a play. In a few brief sentences, it outlines an event involving animals with a poster, activities, and a play.
The document discusses strategies for improving email marketing through better data integration and focusing on the customer journey. It recommends segmenting audiences, testing messages, personalizing content, and optimizing campaigns. Integrating data across channels is important to synchronize communications and understand the full customer experience. Barriers to data integration include budget, technology, talent, and culture. The top priorities for marketers are better understanding audiences, cross-channel marketing, and integrating online and offline efforts using more sophisticated technology and customer insights. Overall it advocates using data to connect marketing touchpoints and focus on the end-to-end customer experience rather than individual channels like email.
ALEKS: How can we help at-risk students be more successful in math?Cara Warne Milligan
This document discusses the differences between online homework and online learning, specifically in the context of math education. It notes that online homework may not involve significant learning, while online learning suggests mistakes are discovered and corrected through adaptive assessment. The document then discusses issues impacting math departments, such as unprepared students, low success rates, and budget pressures to improve results. It argues that online learning uses artificial intelligence to create customized learning paths for each student, continuously remediating weak areas, while online homework does not provide the same level of individualized adaptation and assessment.
Dropbox is a free service that automatically syncs and saves files across a user's devices. Any file saved to the Dropbox folder on one device is instantly available on all other linked devices. This allows users to access their files from any computer or mobile device. The Dropbox folder works just like any other folder but syncs file changes in real-time. Installation is easy and only requires dragging files into the Dropbox folder.
This document provides an overview of Mono, an open source implementation of Microsoft's .NET Framework that allows developers to build and run .NET applications on non-Windows platforms. It discusses what Mono is, the languages and platforms it supports, its class libraries and components, debugging tools, and GUI frameworks. It also covers Mono's support for databases, mobile development using Xamarin, and the project's goals for full .NET Framework compatibility going forward.
The document outlines a field trip for a third grade English class to travel to London on March 7th to visit various theatre destinations. It also mentions that the school has many talented artists who have achieved excellent results, and that the planned activities for the trip include singing songs and performing dialogues.
Google tavo eksporto_rinka_visas_pasaulisSumit Roy
This document discusses how the digital revolution has impacted Lithuania and opportunities for Lithuanian businesses through exporting online. It summarizes that the digital revolution has reached Lithuania as internet usage and e-commerce have grown significantly. Lithuanian businesses now have the opportunity to export globally through platforms like Google AdWords. The document provides examples of how AdWords can help businesses reach new international customers and optimize marketing budgets.
This document discusses how the digital revolution has impacted Lithuania and opportunities for Lithuanian businesses to expand their export markets globally using Google advertising tools. It provides an overview of how internet usage and e-commerce have grown significantly in Lithuania in recent years. The document then outlines various Google advertising options like AdWords, Display Network, and mobile ads that can help Lithuanian companies access new international markets in a cost-effective way. It also shares resources to help businesses learn more about these Google tools.
Presented by Dr Bernard Leong in Professor Michael Netzley's course "Digital Media across Asia" (#Comm215) in Singapore Management University, it presents an introduction to social networks, the global trends and observations and three case studies on corporate communications: (i) Kaixin001, (ii) CyWorld and (iii) Facebook Pages on a Singapore Case Study. It also gives a short glimpse to mobile social networking and its rise in 2010.
13 GoMeasure (sg) - google analytics certified partner program - timo joste...Vinoaj Vijeyakumaar
Timo Josten, Google Analytics Partner Program Manager, walks through the value of the Google Analytics Certified Partner program. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
This document discusses trends in digital technology and business from 2010 to 2020. It notes that the number of internet users worldwide will grow from 1.8 billion in 2010 to 5 billion in 2020. Mobile subscribers will increase from 4.6 billion to 10 billion in that period. The amount of digital information in the world will grow exponentially from 800 exabytes in 2010 to 53 zettabytes in 2020. The web has become the primary tool for business research and discovery of suppliers. Online research and interactions now often precede offline business meetings and connections at trade shows. Mobile access to information and transactions is also growing dramatically in importance for business.
The document discusses trends in mobile internet usage and opportunities for Google. It predicts that (1) mobile internet usage will explode globally driven by lower device costs, (2) maps will become a key interface on mobile as people rely on location services, and (3) the divide between desktop and web experiences will dissolve as cloud computing allows access from any device.
Richard Robinson, Industry Leader, Google presents on:
The Acceleration of Everything and Joel Harrison, Editor, B2B Marketing takes you through the B2B 'Benchmarking Report: Lead Generation and Nuturing'.
Google was founded in 1998 by Larry Page and Sergey Brin. It is now a global technology company that offers a variety of products and services including search, maps, gmail, and more. Sundar Pichai currently serves as CEO, leading the company from its headquarters in Mountain View, California. Google generates revenue primarily through targeted advertising and has grown significantly since its founding, now processing over 20 petabytes of data daily.
In this presentation Gregory A. Green talks about the uses of predictive analytics at Google, and the rewards and benefits they are able to draw from using them. In partnership with using them with the their isight tools, Google are able to be more specific in their aims and work on developing trusted platforms.
Lee Odden - Optimise & Persuade your Audience to Act - ionSearch 2012ionSearch Conference
The document discusses optimizing content and social media presence to attract more customers. It recommends researching target audiences, discovering their interests and pain points. Content should be optimized across search engines, blogs, social networks and other online channels to engage audiences at each stage of the customer journey from awareness to advocacy. The goal is to optimize for consumers, experiences and outcomes rather than just search engines or social platforms alone.
Google continues to be the dominant search engine in the US and worldwide. Search is evolving rapidly with innovations like mobile search surpassing desktop, and local search growing exponentially. Social media is also influencing search through integration into search engine results pages. Social signals from sites like Facebook and Twitter now impact search rankings as search gets social. This represents a significant change for SEO, which must now optimize a brand's presence across social media channels in addition to on-site content and links.
Google continues to be the dominant search engine in the US and worldwide. Search engine result pages have evolved to include more types of content like images, videos and social media mentions. Mobile search queries are growing rapidly and will soon surpass desktop search queries. Local search and social search are also growing areas. Social media sites like Facebook and Twitter now have massive reach and influence how people find and share information online. Google recognizes this influence and now integrates social signals into its search algorithm and results pages. This changes how SEO must be approached to include optimizing assets and relationships across social media channels.
Google made numerous acquisitions from 2004 to 2008 to expand into new areas like mobile (Android), social networking (Orkut, YouTube), local services (Dodgeball, @Last), advertising (dMarc Broadcasting, Adscape), and enterprise solutions (Urchin, Tonic Systems), demonstrating its strategy of using acquisitions to rapidly enter new markets and technologies beyond its core search business.
The Acceleration of Everything - Daniel Cintra, Googleel_chambers
This document discusses how digital technologies are accelerating changes in how people access information and connect with each other. It notes that the number of internet users and connected devices has grown dramatically in recent decades. Mobile technologies now allow billions of people to access the internet constantly via smartphones. The document advocates that businesses must adapt to reach customers across different platforms, especially mobile, and engage with customers through various online activities beyond just search. It also stresses the importance of measurement to understand online customer behavior and gauge the effectiveness of marketing efforts.
Google was founded in 1996 by Larry Page and Sergey Brin as a research project at Stanford University. It has since grown tremendously through strategic acquisitions and offerings of new products and services, becoming one of the largest companies in the world. Though Google's business model relies on collecting user data through search and other services to target advertising, their approach to privacy has been controversial and concerns remain about how user information is collected, used, and shared.
Google was founded in 1996 by Larry Page and Sergey Brin while they were PhD students at Stanford University. They created Google as a research project to organize the world's information and make it universally accessible. Google became the world's largest search engine in 2000 with its introduction of a billion-page index. It has since expanded into many other products and services through acquisitions and innovation, including Gmail, Google Maps, YouTube, and Android. Google's mission is to organize the world's information and make it universally accessible and useful.
This document discusses the history and evolution of the internet and web technologies. It covers the development of early search engines like Google, the rise of user-generated content and social media through Web 2.0, and emerging technologies like mobile applications and cloud computing. The key themes are the central role of users in driving innovation, the emphasis on open standards and sharing, and the ongoing shift to more collaborative and mobile experiences online.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
3. Digital Revolution in Context
Distribution and
Information Commerce Communication
“Read” “Buy” “Talk”
1994 1998 2000 2003 2006 2010
Users 77M 400M 500M 1B 1.9B
3
4. Internet users worldwide
2010 1.9 B
Mobile subscribers
2010 5B
Digital information in the world –
videos, photos, music, texts, etc.
2010 800 exabytes
Google Confidential and Proprietary 4
5. Internet users worldwide
2010 1.9 B
2020 5B
Mobile subscribers
2010 5B
2020 10 B
Digital information in the world –
videos, photos, music, texts, etc.
2010 800 exabytes
5 2020 53 zettabytes 5
6. Consumer Transformation
ebay Farmville Amazon
Selling $6B via 30M people using it 180 Kindle books
mobile every day; an est. sold for every 100
in 2010 800K virtual tractors hardcovers
sold daily at $3.33
each
YouTube views iPhone App store Red Cross
Lady Gaga 1.5B 5B apps 20% ($23M) of
video views downloaded donations for Haiti in 6
7. The Three Be’s
Be Found Be Engaging Be Accountable
Google Confidential and Proprietary 7
8. Things we ll cover today
• Why Search Matters
• History of Google
• The Early Days
• Philosophy
• Business Model
• Beyond Search
8
10. Search: One of the Most Popular Online
Activities
74.2B
Internet searches conducted worldwide in June 08;
that s 11.1 searches for every person on Earth, in
one month.
If every search were a mile, we d go to the
sun and back nearly 5 times every year.
Sources: comScore qsearch, June 2008, (divided over 30 days for per day value); world population as of July 2008, 10
distance to the sun, Wikipedia.org.
11. How big is Search?
82% of Internet traffic begins at a
search engine
Searches by Country Share of Search
AOL LLC All Others
United States 14,471
2% Ask Network 10%
1%
China 6,565 eBay
2%
Japan 5,802
NHN
United Kingdom 4,206 Corporation
2%
Germany 3,747
Baldu.com
France 2,855 Inc.
5%
Google
Korea 2,724
Microsoft Sites
Sites 63%
Canada 2,611
3%
Italy 1,724
Yahoo Sites
Brazil 1,664 12%
Source: comScore World Metrix, January 2008 11
11
1
12. So What Are We Searching For?
Search for Google Hot Trends
12
17. Google Search Predicts Box Office Gross
Opening
Opening Weekend Box Office Gross
Weekend:
$110M
Opening Weekend: $13M
Searches, Week of Opening Day (Log)
Source: Google internal data, sample of 65 top gross films of 2005 17
18. What Could You Do With Six Weeks to Go?
Opening Weekend Box Office Gross
82% Correct
Opening Weekend:
$29M
Opening Weekend: $18M
Searches, 6 Weeks Before Opening Day (Log)
Source: Google internal data, sample of 65 top gross films of 2005 18
19. Search: The Center of Online Advertising
Search has by far the …and is on
largest share of online ads… the rise
% Online Advertising Revenue1
Projected for 2007 • 13.0 Billion searches
100%
a month in the US
8% Rich Media
10% Email and referrals
• Search sites have
80%
17% Classifieds 86% reach over the Internet
60% Display and
25%
Sponsorship
• 70 searches per user per
month in US… and growing
40%
20% 40% Search
0%
Type of Online Media
1 eMarketer “Update: US Online Advertising Spending” Oct 2007. Source: comScore qSearch and MediaMetrix key measures report 19
1
21. Philosophy: Google’s 9 Rules of Innovation:
No Constraints • Hiring is at the heart of all we do
• Ideas come from everywhere
Initially, ignore:
• CPU power • Share all information
• Storage • Morph ideas, don t just kill them
• Bandwidth
• Users come first, not money
• Money
• Data drives all decisions
• Speed matters – iterate products
• Vision must be shared with the team
• 20% time is at our core
21
22. Managing Innovation
Core: search and ads
Crawling, Ranking, Web Search,
Maps, AdWords, Adsense,
Gmail, etc.
Related: extensions of core search
News, Books, Product Search, Orkut, TV/
Radio/Print Ads, etc.
Exploratory
Google Mars, Lively, etc.
22
23. Google s Mission
Organize the world's information and
make it universally accessible and useful
23
24. Google Evolution: More Than Just Search
46645
1995 1998 2000 2003 2004 2005 2006 2007 2008
?
25. Connects Users, Advertisers, and Publishers
Users
• Relevant and useful information
U • Access from anywhere
• Ease of use
• Objectivity
A P
Advertisers Publishers
• Precise campaign control • Access to global advertiser network
• Measurable return on investment • Better user experience
• International support and expertise • Revenue opportunities
• Global audience of interested buyers • Increased traffic
25
2
27. The Digital Landscape Provides Many Potential
Combinations
Ad Format Embedded
Text Display Rich Media Website
Content
Text Direct Video Blog Video
Games mention
Ads Email Ads Content
Company Product
Gadgets Site Microsite
On From
Location Search On niche consumer
“Premium” to
Pages sites
Sites consumer
BUZZ
Popular Social
Portal content Email
Sites
site Responses/
comments
Onlin Mobil
Device e e
PDA Phone
27
2
28. Search is Increasingly Local
70% of US
households use
the Internet for
local information
Source: The Kelsey Group, March 2006 28
29. Search is Going Mobile
• Mobile web. 40% of US adults The Future of The Mobile Web:
Powerful Handsets, Full HTML
with a mobile phone have used it Browsers, 3G/WiFi Speed, Apps
to access the web1
• Mobile search. 10 million
Americans use mobile search at
RIM
iPhon
least once per week (104% y/y
e
growth)1
• Smartphone impact. iPhone
users search 50x more than
those on traditional mobile
devices2
Android
• The future. Just 19% have
smartphones today; 49% intend
to purchase in next 2 years1
Source: (1) comScore M:Metrix, September 2008. http://bit.ly/LITC
(2) Mobile Market View, The Kelsey Group and ConStat, October 2008. http://bit.ly/PUVg
30. Video Consumption Continues to Grow…
x2 75%
75%
Did you know…
YouTube is now
the 2nd largest
US households search engine 75% of US Internet
streaming video in the US. * users watched a video
doubled in online last month
the last year
Sources: emarketer, October 2008; comScore Video Metrix, August 2008; Comscore, August 2008
33. Search Goes Beyond Search Engines
Size = # monthly UU
Note: Social and media are ranked roughly by the amount of activity of each in comparison to the other on a given site.
Source: Nielsen//NetRatings
34. Our Integrated Marketing & Commerce Solution
Mobile
TV Ads Local
Engage Search Find Buy
Conversion Tracking
Measure
34
39. Today… Better answers, faster
Search within a search
(Easier to find results)
Organic results
Search Wiki
Image results
Video Results
Google Confidential and Proprietary 39
40. Introducing the +1 Button, Recommendations
Designed for Google Search
Available on:
ü Google search results
ü Google search ads
ü 3rd Party sites (coming soon)
40