The document discusses proposed innovations for the ICRISAT website to make it more focused on its objectives and issues. It suggests presenting scientific information in new innovative ways, such as an InfoFinder model. It also proposes categorizing information by users' interests, automatically feeding data to the website, and providing upfront the products, services, and solutions ICRISAT offers. The document recommends aligning similar news products, adding sign-up and customization options, reflecting partnerships, and linking to CRPs. It outlines ideas for the homepage, navigation, visual branding, and including social media and a French version in later phases.

1. New innovations
for the ICRISAT website
Joanna Kane-Potaka
Director, Strategic Marketing & Communication
17 January 2013

2. 1. Objectives of
the website

3. more focused
+
secondary
checklist
1. Objectives of
the website

4. 2. Selling the
Issues & importance
- not just
providing information

8. Fighting
Hunger
Reducing
Poverty
Overcoming
Malnutrition
Protecting the
Environment
2. Selling the
Issues & importance
- not just
providing information

9. 3. New innovative
ways to present our
scientific information

11. 3. New innovative
ways to present our
scientific information
An InfoFinder model

12. 4. Categorizing our
information by the
users’ areas of
interest

13. 5. Information and
data
– automatic
feeding to the
website

14. 6. Providing upfront the
products/services/solutions
ICRISAT provides

15. 7. Bringing the
news together in a
current affairs-type
page

16. • Scientific newsletters:
SAT trends & SASA, aligned
• ICRISAT news-type blog and
website news page, aligned.
• Regional newsletters &
Happenings newsletter to
share stories
8. Aligning similar
news products

17. 9. Sign-ups
and customisable
10. Reflect partnerships
& “Partner with us” section
11. How to
link with the CRPs

18. 12. Sketched ideas
for the
Homepage & main
navigation

19. 13. Visual branding
– strengthened and updated
14. Social media and a French version
– for phase 2

20. Thank you
Feedback &
other ideas