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Content Marketing Workshop by Maggie Barr of Power Start Media


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This presentation includes instructions on how to acquire and create relevant content for your target audience to: 1) draw new customers from social media sites to your website, 2) increase the amount of time they spend on your website, and 3) improve the changes they will purchase from you. For assistance create content for your website contact us at

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Content Marketing Workshop by Maggie Barr of Power Start Media

  1. 1. eContent MarketingHow to promote your business online by developing,curating, and sharing meaningful contentby Maggie Barr, CEOPower Start Media5-22-13
  2. 2. Agenda• Types of Online Content• The Value of Sharing Content• Curating Great Content• Creating Great Content• Developing a Content Marketing Plan• Conclusion4/23/2013 2Power Start Media
  3. 3. Types of Online Content4/23/2013 3Power Start Media• Blogs: on-site & offsite• Social Media Posts• Articles for online news sites• Email Newsletter• Webinars, Podcasts• Whitepaper downloads– To use as incentives for email names• Infographics• Videos
  4. 4. Types of Online Content4/23/2013 4Power Start Media• Top Social Media Sites:Sharing withFriendsNews forEnthusiastsBusinessContactsLike Facebookwith mapsPlace to hostvideosPlace to hostpics & videos
  5. 5. The Value of Sharing Content4/23/2013 6Power Start Media1. Competitive Differentiation - When comparingalternative suppliers content establish expertise,credibility , and authorityo Be the authoritycompared to the resto Talk about how youcompare on keydecision criteria
  6. 6. The Value of Sharing Content4/23/2013 7Power Start Media2. Web Visitors - Content on social sites, blogs, andarticles bring visitors to your website3. Brand Exposure - Content emails & social posts keepbrand at top-of-mind with existing customers for laterwhen purchases are made4. People will Share - Interesting content on social mediasites can be shared with others
  7. 7. 4/23/2013 8Power Start MediaThe Value of Sharing Content5. Content can movecustomers through thesales process from justconsidering differentoptions to making abuying decision with you
  8. 8. 4/23/2013 9Power Start MediaThe Value of Sharing Content6. Search Engine Optimization (SEO)– Google sends searchers to the best contentnot to the best products or websitesBEFORE:SEO was aboutkeywords on yourwebsiteNOW:SEO is about placingcontent on your site andanywhere else where you canpoint to your site201320122011201020092008BEFORE:SEO was aboutContent on yourwebsite
  9. 9. 4/23/2013 10Power Start MediaThe Value of Sharing Content6. Search Engine Optimization ( cont.)– Get a higher ranking on Google Searchresults by having dedicated topic pages
  10. 10. 4/23/2013 11Power Start MediaCurating Great Content• Social Media: What type of content should I share?– 1/3 About Your Business• Special Offers – people love deals &discounts!• New products or services• employee events, awards, new office….
  11. 11. 4/23/2013 12Power Start MediaCurating Great Content– 1/3 Valuable Information Links• Industry news your target customers are interested in• How-to tips in your product/service category• In-depth articles and stories• Online & in-person events & shows to attend
  12. 12. 4/23/2013 13Power Start MediaCurating Great Content– 1/3 Entertaining / Fun
  13. 13. 4/23/2013 14Power Start MediaCurating Great ContentEvery postshould havea link and aphoto
  14. 14. 4/23/2013 15Power Start MediaCurating Great Content• How to re-use content:– Include link to original source, or quote source
  15. 15. 4/23/2013 16Power Start MediaCurating Great Content• Sources for Great Content– Google News “Saved Search” alerts– Industry news portals & Industry association sites– Product/Service companies that provide content– Newslettersyou subscribeto
  16. 16. 4/23/2013 17Power Start MediaCreating Great Content• Try to Blog weekly or monthly– What knowledge do you have that others could use?– What questions to novices ask you?– Top 6 tips for ____________
  17. 17. 4/23/2013 18Power Start MediaCreating Great Content– A How-to documentthat’s ~4 pages long– Do it yourself, or hiresomeone to write it foryou– Ask your customers ….“What would you liketo learn how to do?”• Create a Whitepaper or How-to Guide
  18. 18. 4/23/2013 19Power Start MediaCreating Great Content• Infographics• People love to share them!• Have one created for you
  19. 19. 4/23/2013 20Power Start MediaContent Marketing Plan
  20. 20. Conclusion• Content is easy to find!• What do your customers want to learn?• What’s cool & entertaining?4/23/2013 21Power Start Media• Create as you go• Hold back content toengage & buildrelationships that last• Content PAYS!
  21. 21. Your Presenter:Maggie BarrPower Start MediaBoulder Creek, CA408-454-6488Maggie.anne.barr@gmail.comwww.powerstartmedia.com4/23/2013 22Power Start Media“Your online publicity experts”