His bundle pacing is an innovative therapy for heart failure that activates the ventricles via the natural conduction system, providing advantages over traditional biventricular pacing, including improved QRS duration and restored intrinsic activation patterns. This technique may benefit patients with left bundle branch block and those with narrow QRS durations while preventing pacing-induced cardiomyopathy. The document also discusses cardiac contractility modulation, a device-based therapy for heart failure that enhances myocardial function without increasing oxygen consumption.