Hits: A look at web metrics
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The document is a presentation about web metrics and using Google Analytics. It introduces Mitchell Hislop and what web metrics are beyond just hit counters. Key reasons to use web metrics are for making informed decisions, having proof of metrics to back up decisions, and hopefully not for ego-related reasons. Google Analytics is introduced as the top analytics tool found on Google. The presentation then demos how Google Analytics works and what some of the main metrics mean like visits, visitors, and pageviews. It also covers how to integrate Google Analytics into WordPress sites. The presentation concludes by taking any questions and providing further resources for learning more about web metrics and Google Analytics.
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This document provides an overview of analytics and metrics that startups should track. It discusses key metrics like acquisition, activation, retention, revenue, and referrals. It also covers cohort analysis and tools for analytics including Google Analytics, KISSmetrics, and GoSquared. The document emphasizes setting targets, tracking everything while focusing on important metrics, always testing, and taking action on analytics findings.
IDM Assignment revision certificate Nov '11
This document provides guidance for students completing case study assignments as part of an IDM Certificate in Digital Marketing. It outlines the purpose of case assignments, which is to apply marketing theory to practical scenarios and demonstrate skills like formulating solutions, justifying investments, and applying concepts. Students are assessed on their understanding, problem-solving abilities, and persuasive arguments. The document advises students to conduct a situation analysis including a SWOT analysis, consider key areas like the marketing mix and measurement, and provide concise reports within word limits that prioritize key points. It emphasizes applying learning to real-world client briefs and management perspectives.
Lean Analytics & Analytics Dashboards
Analytics is more than "slap on the google analytics tag and we're done". Any good Digital project starts out with a good set of Goals & Objectives...but when was the last time that you measured the result of those goals & objectives? Lean Analytics is about integrating the analytics in the whole process...from the start. In a LEAN way
Google for Nonprofits - Analytics webinar
This webinar was delivered on Dec 6 by Elena and Nina at Google to the Neil Squire Society and their network of disability partners, as well as to other nonprofits in Vancouver through NetSquared Vancouver. The accompanying webinar recording, hands-on workbook, and other resources can be found on Neil Squire Society's website: http://www.neilsquire.ca/latest-news/google-analytics-webinar/
SEO in 2017 - Boston Growth Meetup (October 2016)
A presentation on SEO best practices and specific questions asked by members of the Boston Growth Meetup. Includes a number of SEO resource links in the appendix to learn more about the topics included in the presentation.
By Kyle Risley, http://kylerisley.com
Finding the one growth metric that matters
From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business?
This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.
Facebook Analytics: How to track and analyze your data; What matters & Why it...
Facebook Analytics: How to track and analyze your data; What matters & Why it...Triangle American Marketing Association
This document discusses how to analyze Facebook analytics data to understand how effective Facebook is for a business. It recommends measuring key metrics like fans, engagement, traffic, conversions, and ROI over time. Comparing metrics to user demographics and testing different content types and posting frequencies can provide insights on how to improve performance. The goal of analysis is to understand what strategies and content are most effective at driving the desired outcomes.Data driven decisions meet psychology
This document summarizes a presentation about how psychology is essential for marketing products and making data-driven decisions. The presentation discusses how the brain uses heuristics and is subject to cognitive biases, which marketers can leverage through controlled experiments. It also provides an overview of the skills and teams needed at different levels of a conversion optimization process, from lone specialists to distributed multi-team structures, and how to build an optimization culture.
Facebook Analytics
This document discusses how to analyze Facebook data and metrics to understand how effectively Facebook is performing for a business. It recommends measuring key metrics like fans, engagement, traffic, conversions, and ROI over time. The document also provides examples of the types of data that can be analyzed from Facebook Insights, web analytics, and third-party tools to understand user demographics, post performance, campaign results, and how traffic compares to sales. Regular testing of new strategies is also recommended to continuously improve Facebook marketing efforts.
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...
The document provides an overview of key metrics and tools for measuring social media performance and engagement. It discusses common metrics like mentions, sentiment, share of voice, influencers and velocity. It also notes limitations of metrics and the need for manual review. The document then reviews a variety of free and paid tools for tracking social media across platforms like Twitter, Facebook, blogs and more. It provides the name, description and URL for each tool.
Marketing in a social age travel updated (feb)
This document provides an overview of tools and best practices for data monitoring and insights in the travel industry. It discusses Google Analytics and its default and advanced features. It also covers social media monitoring tools like Brandwatch, Topsy, and Tweetarchivist. Other data collection methods and sources of competitor/industry data are mentioned. The document stresses the importance of accuracy in data, careful presentation of data, identifying issues from the data, proposing and testing solutions, getting second opinions, and using techniques like user testing and A/B testing to continually improve based on data insights.
Advanced Social Media Monitoring
This document provides an agenda and overview for a social media analytics workshop at SXSW 2013. The workshop will provide insights into how companies measure ROI from social media activities, best practices for analysis, examples of metrics used to measure success on social media channels and campaigns, and overviews of tools and approaches used. The agenda includes sessions on measuring ROI, analysis best practices, choosing social networks, channel metrics, campaign metrics, data visualization, and ROI analysis. Introductions of the speakers are also provided.
PodCamp: Let's Talk About Social Media Measurement
The document discusses social media metrics, measurement, and return on investment (ROI). It provides an overview of common metrics used to measure social media performance such as visits, visitors, page views, time on site, and goal conversion. It also discusses more advanced metrics like audience engagement, loyalty, and influence. The document emphasizes linking metrics to goals, strategy, and decisions and presents frameworks for social media measurement and ROI analysis.
Analytics Presentation - Becky Dunlap
This document discusses how to use analytics to understand your audience. It explains that analytics are the patterns and meaningful information gathered from data analysis. However, analytics are often overcomplicated when the goals should be to understand who the ideal customer is and how to create value for them. The document outlines different types of meaningful analytics like traffic, social media followers, impressions, engagement, and conversions that can provide information about an organization's current audience and how to target the ideal customer. The ultimate goal of analytics should be to understand the audience in order to create value for them.
Using Analytics to Understand Your Audience
Better manage your personal and professional social media time based on impact and effectiveness. Learn how to measure and analyze effectiveness and outcomes of social media such as Facebook, Instagram, YouTube, and LinkedIn.
Adam Wesolowski "How to start working on growth?"
Not every startup should work on growth, it all depends on the stage you’re at. Growth consists of processes, people and tools and during this talk Adam tells you what is it all about and how to start working on your growth.
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Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...
Why They Click - The Brain Science Behind Online Behavior - Tom Shapiro
Why They Click - The Brain Science Behind Online Behavior - Tom Shapiro
Facebook Analytics: How to track and analyze your data; What matters & Why it...
Facebook Analytics: How to track and analyze your data; What matters & Why it...
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...
PodCamp: Let's Talk About Social Media Measurement
PodCamp: Let's Talk About Social Media Measurement
More from Mitchell Hislop
Interactive Marketing for Foundations of Marketing
My presentation for my Foundations of Marketing class, where I was teaching about interactive marketing
Legal implications of social media
This document discusses social media policies, their legal and ethical implications, and provides advice around creating and implementing them. It notes that personal social media policies can help clarify that personal opinions expressed online belong to the individual, not their employer. For corporate policies, it recommends speaking with a lawyer. The document suggests employers take a reactive rather than proactive approach, trust employees, and avoid overly restrictive policies that could damage relationships or public perception.
Twitter for Business take 2
Twitter has changed communications by allowing businesses to interact directly with customers through short messages. It started in 2006 as a SMS-based messaging platform, but grew rapidly as a public forum when anyone could join. Businesses can now benefit from Twitter by listening to customers, engaging in conversations, and addressing problems directly. While Twitter may change, social media allows new opportunities for businesses to connect with customers in a conversational way.
Meet the New Workforce
This document discusses generational differences in the workplace and how to best manage a multigenerational workforce. It focuses on the millennial generation and their characteristics as employees. Some key points made are that millennials and other generations share similar motivations for challenging work but different demotivators. It provides advice on how organizations can attract, retain, and engage millennial talent, including being flexible and focusing on their strengths and learning preferences like teamwork and technology. The overall message is that recognizing generational differences can help foster understanding and "fusion" between generations in the workplace.
New Business MN Twitter Presentation
My presentation for New Business MN, where I made and defended the claim that 140 characters has changed business.
Growing Up Social
This is the presentation I gave at IGNITE MPLS. It is about how I view the world, having grown up social, using site to network my entire life.
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Interactive Marketing for Foundations of Marketing
Interactive Marketing for Foundations of Marketing
Recently uploaded
Pushing the limits of ePRTC: 100ns holdover for 100 days
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Communications Mining Series - Zero to Hero - Session 1
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
UiPath Test Automation using UiPath Test Suite series, part 5
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Video Streaming: Then, Now, and in the Future
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Mind map of terminologies used in context of Generative AI
Mind map of common terms used in context of Generative AI.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
20240605 QFM017 Machine Intelligence Reading List May 2024
Everything I found interesting about machines behaving intelligently during May 2024
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
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Pushing the limits of ePRTC: 100ns holdover for 100 days
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Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
Hits: A look at web metrics
- 1. HITS: AN INTRO TO WEB METRICS Mitchell Hislop – SMCpros - WordCampMPLS
- 2. Who is this guy?
- 7. (Sorry…Blame Lessig) Wait, who are you?
- 8. Mitchell Hislop Developer Consultant Technoluster Journalist Speaker Student
- 9. That’s like a hit-counter, right? What are web metrics?
- 10. Web Metrics 101 Much more than a hit counter Data Valuable Data
- 11. Why use metrics?
- 12. Why??? Decisions Remember “Valuable Data”? Proof Subset of decisions Ego Hopefully nothing to do with decisions
- 13. The top hit on Google for “Analytics” Google Analytics
- 14. Other Analytics Woopra ReInvigorate Lijit Built-in WP stats
- 15. Why WordPress? Why Google Analytics?
- 16. DEMO TIME!!! Where’s the popcorn?
- 17. What did we learn? How Google Analytics works What (most of) the numbers mean Visits Visitors Pageviews How to integrate it into WP
- 18. What Next? Go to my next session “Beyond Hits” Seriously, I designed them to go in order Conversion University Google Analytics IQ test Individual Qualification Play with it! Poking around Challenges
- 19. QUESTIONS? Lean on me, when you’re not strong, and cant read the data…
- 20. Want to be pen pals? @mitchellhislop Mitchellhislop.com MSPWPUG Tech Table hi@mitchellhislop.com
Editor's Notes
- Widely used, not gonna go under, etc etc