The document discusses trends in tourism in India and the emergence of new types of tourists. It notes that adventure tourism in India is growing over 35% annually and India's share of global adventure tourism is expected to reach 1.5% by 2010. It characterizes "new" tourists as being more environmentally and socially conscious, educated, independent and interested in authentic experiences rather than just gazing. It provides Ladakh in India as an example of an emerging adventure tourism destination that saw over 70,000 tourists in 2008.

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2. Market scenario India attracted about 4 million foreign tourists in 2006 who spent US$8.9 billion. The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate. According to rough estimates, adventure tourism is growing at a rate of over 35% across the country. India’s share in global adventure tourism is expected to reach 1.5% by 2010. Web & beyond www.inboxlive.in

3. Introduction- new age tourism Going out of tradition Times are changing and so are the demands and expectations of the 'new' traveler, the search for different experiences, different adventures, different lifestyles has paved the way for this concept called the 'new tourism' Attention is being turned to exploring new frontiers or daring to go where traditional thought did not allow. Web & beyond www.inboxlive.in

5. Web & beyond www.inboxlive.in Old tourists New Tourists Search for the sun => Experience something different Follow the masses => Want to be in charge Here today, gone tomorrow => See and enjoy but not destroy Just to show that you had been => Just for the fun of it Having => Being Superiority => Understanding Like attractions => Like sports Precautions => Adventurous Eat in hotel => Try local fare Homogeneous => Hybrid

6. An Acronym that is relevant to describe the 'new' tourist is REAL, which stands for: - R ewarding - E nriching - A dventuresome - L earning Experience They can be called experiential traveler s , they extend across all age groups and traditional market segments. Web & beyond www.inboxlive.in

7. Example of an emerging destination is LADAKH Web & beyond www.inboxlive.in

8. Lets talk some numbers According to statistics available, the tourist flow crossed the figure of 70000 in 2008 in Ladakh, that in the year 2008 a total of 74334 tourists visited Ladakh out of which 18969 foreign and 21815 domestic tourists preferred to travel by air. Web & beyond www.inboxlive.in

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