Founded in 2008, Edge Marketing Services is a young, enthusiastic and talented team of professionals that help provide strategic counsel, creative solutions and timely responsive services. In today’s world, with the new age media growing; we’ve expanded our horizons that focuses on our foremost service –Digital Marketing. UAE has around 9 million internet population. Digital marketing is rapidly growing to become the future of marketing. At Edge Marketing Services, we’ll help your business adapt this new world that helps connect your consumers directly via websites, social media channels, campaigns, email marketing, online ads and integrated BTL activities. For more details: http://bit.ly/10cOjd9 We don’t make brands, we build them! Contact us, we surely won’t disappoint you.

1. Undoubtedly, most restaurants should have a
social media presence today.

2. So, let’s assume you’re part of the 95% of
restaurants out there who consider being
present on social media.

3. “Only we…”
It forces you to figure out why you’re
distinctive, why customers love you and how
you fit into the marketplace.

4. So why do your customers keep coming back?
Because they love you.
They emotionally relate to you.
Inform them. Entertain them.

5. How can you stand out?
You need rich content to fuel your social media
presence. Something that provides real value to
your customers.

6. What is your fuel source?

7. Social Media is Revolutionizing the Restaurant
Industry

8. 95% of UAE’s population has
direct access to the Internet
Facebook Twitter and Instagram are the most popular social media platforms . Snapchat is also
witnessing a massive rise especially with younger audiences.
It’s the number one
social media channel
used in the UAE with a
46% share of internet
population
Twitter follows
Facebook, with 30%
share of the
population.
Instagram, Linkedin and
Snapchat all together occupy
the 3rd, 4th and 5th place in
UAE’s most used social media
platforms list with almost an
equal percentage of 25% share
of population for each.
Source: http://uae.cloudsonline.net/blog/latest-social-media-statistics-in-the-uae-for-2016 / http://www.globalmediainsight.com/blog/uae-internet-stats-infographics-2015/

9. Social Presence Objectives
Create Brand
Awareness
Build Brand
Community
Drive Traffic to
SM channels/
Website
Customer
Service online /
offline

10. Every business has a story.
What’s yours? Share it in a
way that attracts users like
infographics.

11. In social media, content
leads to conversations.
Conversations build
relationships. Relationships
result in ROI.

12. Website
• A must for online branding and will help promote business.
• Helps showcasing the dining experience.
• Must be SEO and mobile friendly.
• Should be listed on Zomato and Foursquare/ Swarm.
• A one-stop site with relevant information and attractive designs for users to revisit.
• Added advantage – Online reservations, online ordering, event calendars, blog, social media
integration.
• Zomato integration

13. Social Media - Strategy
• Various menu items
• Health food tips
• Recipe of the day/ week
• User’s favourite dish related questions
• Contests and campaigns with a mix of offline
and online activities
• Story behind recipes
• UGC, testimonials (Digital Videos)
• Food blogger meets, tweet ups and more.
• Conceptualizing and executing campaigns
• Media plans and advertising

14. A full-service integrated BTL and digital
marketing agency established in 2008. We’re
based in Abu Dhabi but cater to national
projects in UAE.
We have worked with clients across various
sectors like real estate, telecommunication,
auto mobile, fashion and oil & gas industry.
We firmly believe that the use of new
media/technology enhances user experience
of on-ground activations and vice-versa –
hence, we aim to provide holistic solutions
across digital and on-ground activations.

15. Our Services
Corporate/
Brand
Events
Exhibitions
Digital
Marketing
& PR
Mystery
Shopping
Branding
Market
Research/
Analysis
Host/
Hostesses
Production
& Post
Production
Analyze, strategic plan,
design, budgeting,
market, organize and
evaluate events for
effective outcome.
Provide the finest
branded
conceptualized video
content across media
for our clients.
Provide multi-lingual
host, hostess, emcees
and performers for
small and major
events.
Conduct research
and analyse the
results to provide
strategic counsel
for our clients.
Provide solutions for
exhibitions including
stand design,
execution, lights &
AR activations.
Provide & execute
new age strategic
solutions & media
buying across digital,
social & mobile.
Deliver actionable
intelligence to our clients
& help drive exceptional
bottom-
line performance in
MENA & India.
Identify and execute
branding solutions for
clients across small
and medium sized
stores & other on-
ground projects.

16. Our Clients
We have worked with clients across
various sectors like:
Real estate
Telecommunication
Auto Mobile
Fashion
Oil & Gas industry
Government

17. Our Social Work

18. Our Digital Work
DIGITAL: Breathefree by CIPLA
A informative website built for asthma
patients. We created the content and
design for this website. This website was
made in 9 different languages including
URDU, Hindi, English, Malayalam and
Gujarati. It is also SEO optimized.

19. Our Work

20. Our Work

21. Our Work
Branding: FIVE international
calling card
In order to promote the launch of
Five international prepaid calling
card; we branded 4 YARIS cars.
These cars were taken around
areas with high concentration of
the target group to maximize
impact.

22. Our Work
Exhibitions
We design and produce exhibition
stands.
We also manage other aspects of
an exhibition like providing ushers,
conceptualizing and managing
activations, digital activations like
Augmented reality etc.

23. Revelation via
project
Action taken by TransAD
High frustration
among commuters
due to poor
availability of taxi
during peak hours
• TransAD made it compulsory for all
operators to have at least 70% of its
fleet active during peak hours.
• TransAD introduced split shift
working style for drivers.
Cleanliness
concerns with taxis
• Levied fines on various operators
regarding cleanliness issues.
Operation of private
taxis – especially in
suburban areas
• Crackdown on illegal taxis along with
the help of Abu Dhabi police.
Misbehaving drivers
• Issued fines and even terminated a
few extreme cases.
• Conducted common etiquette classes
for the drivers with our help.
Our Work

24. Our Work

25. Our Work
On-Ground: Redington / Intel
We provided hostesses,
personalised uniforms and gifts
to our clients Redington Gulf
and Intel.
Our hostesses were spreading
awareness about the 'Intel
Retail loyalty program' to
retailers in Computer Plaza -
Dubai.

26. Our Work

27. Our Work

28. Contact Us
www.edgemarketing.ae
/edgemarketingservices
/edgemarketingservices
rupa@edgemktgsvcs.com;
varun@edgemktgsvcs.com;
natasha@edgemktgsvcs.com
Tel: 02-6715577
Mob: 0506156247 / 0566425900
Office #49, 5th floor, Al Mariah
Business Centre,
P.O.Box: 48457, Abu Dhabi,
UAE