17. Video ads will start dominating
Internet is finally getting on board with in-SERP video
advertising. It’s a sign that users are becoming more
accepting of video ads online, and as that trend continues,
expect to see more types of video ads.
18. Mobile will completely dominate
desktop
Google announce that mobile traffic finally overtook
desktop traffic in 10 different countries, it was also the
year they released the “Mobilegeddon” algorithm
update to phase out sites not optimized for mobile.