EMA’s market research, “Network Observability: Delivering Actionable Insights to Network Operations,” establishes a roadmap for how vendors should improve their products to deliver deep visibility and actionable insights. More importantly, this research will help IT buyers understand what network management vendors mean when they talk about network observability and how they can turn that understanding into NetOps success.

1. Network Observability:
Delivering Actionable
Insights to Network
Operations
Shamus McGillicuddy
Vice President of Research
Network Infrastructure and Operations

2. Watch the On-Demand Webinar
• Network Observability: Delivering Actionable Insights to Network
Operations On-Demand Webinar: On-Demand Webinar:
https://info.enterprisemanagement.com/network-observability-
webinar-ss
• Check out upcoming webinars from EMA here:
https://www.enterprisemanagement.com/freeResearch

3. | @ema_research
Featured Speaker
Shamus McGillicuddy is the Vice President of
Research at Enterprise Management Associates
(EMA), where he leads the network infrastructure and
operations practice. He has more than 16 years of
experience in the IT industry. His research focuses on
all aspects of managing enterprise networks,
including network automation, AIOps-driven network
operations, multi-cloud networking, and WAN
transformation.
© 2022 Enterprise ManagementAssociates, Inc. 3
Shamus McGillicuddy
Vice President of Research
Network Infrastructureand Operations

4. | @ema_research
Sponsors
© 2022 Enterprise ManagementAssociates, Inc. 4
| @ema_research

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Agenda
© 2022 Enterprise ManagementAssociates, Inc. 5
Research Goals and
Methodology
1 2 4
3
Why “Monitoring”
Isn’t Good Enough
Defining
Network
Observability
Charting a Path
to Network
Observability
5
Q&A

6. Research Goals and
Methodology

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Goals and Methodology
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Goals
Define network observability and provide a roadmap for IT organizations
to navigate the marketing hype surrounding the term, plus:
• Show how network tool vendors should evolve to provide better
support to IT organizations
• Help IT buyers understand what traditional network monitoring and
NPM vendors mean by the term “network observability”
• Provide vendors with data to help establish a product roadmap for
network observability solutions
Methodology
Quantitative: Survey of 402
enterprise IT stakeholders who
select, implement, and/or use
network management tools
Qualitative: One-on-one interviews
with Fortune 500 IT stakeholders

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Company Size Qualifiers
Region
Top Industries
Individualrespondentsare buyers,administrators and/or users of
network management tools and tool strategies
Demographics
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39% Midsized enterprise – 500 to 2,499 employees
37% Large enterprise – 2,500 to 9,999 employees
24% Very large enterprise – 10,000 or more employees
60% North America 40% Europe
20% Manufacturing
16% Banking/Finance/
Insurance
11% Retail
10% Professional/Technical
servicesnot related to IT
9% Healthcare provider/
hospitals
8% Energy/Utilities
5% Construction/Civil
engineering
Job Titles
45% Technical personnel
37% IT middle management
18% IT executives
Groups
24% Network engineering/
architecture
19% IT executivesuite
14% Network operations
10% IT security/cybersecurity
10% Project/program
management
7% Cloud architecture/
operations
6% IT architecture
2% DevOps

9. Why “Monitoring”
Isn’t Good Enough

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Only 25.9% of Organizations are Fully Successful with NetOps Tools Today
© 2022 Enterprise ManagementAssociates, Inc. 10
Top Tool Problems
26.1% Limited scope
22.1% Difficult to implement/maintain
21.1% Too noisy
20.9% Lack of insights
20.9% Poor data quality
“The more timeI spend in theindustry, the
more I feel like we’re not getting it quite
right.You can set a myriad of thresholds,
but therewill always be an edge use case
that slipsunder theradar.”
Network operations manager
$500 million SaaS provider
How successful do you think your organization is with its
use of network monitoring or network observability tools?

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Actionable alerts versus false alerts
Tools are Too Noisy
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“We don’t knowwhich ones to check out,
so we have to check all of them toverify
that theyare false alarms.”
NOC analyst
Privatecommunications technology
company

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Satisfaction with network monitoring or network
observability tools support of troubleshooting workflows
Troubleshooting Workflows are Ill-Defined
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“There are thingsI’d like thenetwork totell
me or thingsI would like to know from the
network,but thedata and insightsare not
easily accessible in a practical way. If a
service is misbehaving or user experience
is affected,I want tofind out as fast as
possible, but that’shard.”
Network engineer
Privately held gaming company
“With our tools, you can’t takedata in its
raw form and haveit tell you a story. You
have todissect thelayers of thedata.It’s
a time-consuming process to get thedata
intoa form where thelightbulb goes on.”
Network engineer
$14 billion aerospace and
defense company

13. | @ema_research
Tools Require Too Much Custom Work
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“When you deploy a monitoring tool,you have
to adapt thetool toyour environment,train
engineerson how to use it,and build processes
around thetools. Unless you havesomeone full-
timetoadapt a tool toyour network,insights
are overlooked or not developed.”
Network tools engineer
$8 billion technology company
94% of IT orgs cannot get useful
insights from tools without
customization and process
documentation
Consequences:
46% Increased cost
39% Usability/adoption issues
38% Delays in time to value
36% Reduced tool effectiveness

14. Defining Network
Observability

15. “
| @ema_research
A Cynic’s Point of View
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“I think it’sjust another catchphrasefor network monitoring.”
Monitoring engineer
$15 billion financial services company
“For me, it’sjust another buzzword. I’m still for theterm ‘enterprise
management’ or ‘network management.’”
Network engineer
$14 billion aerospace and defense company

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Wanting More Than Simple Monitoring
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“I think of monitoringas something that is not ‘actioning.’ Observabilityis about integration intoevent
management,turning your observable metricsintosomething that alertsyou or drives an action.”
Network operations manager
$500 million SaaS provider
“Theoretically, monitoring is thecollection of data,whereas observabilityis theanalysis of that data to
tell you if thesystem is behaving well. The question is, who does that analysis, a human or thetool?”
Monitoring architect
$35 billion media company
“It’sabout getting insightsfrom thenetwork.It could mean
more of a focus on thebusiness impactsof thenetwork.”
Network tools engineer
$8 billion technology company

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The Market’s View on Meaning
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Do you believe network observability is a
useful term for describing the tools you use to
understand and manage the health and
performance of your network?
Words and phrases that research participants most associate with
the concept of network observability

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EMA’s Definition of Network Observability
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A network monitoring system that collects a complete and diverse
set of network data to provide deep visibility and actionable
insights into the current and future state of a network. Those
actionable insights include — but are not limited to — network
performance, application performance, network security, and
end-user experience.

19. Charting a Path to
Network
Observability

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Have any of the following types of network data become more important or less important to the management and
monitoring of your network over the last three years?
Diversify the Data you Collect with Tools
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Focus on a Tool’s Ability to Provide Actionable Insights
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Respondents ranked the importance of insights offered by
network observability tools
Successful users of tools have a
stronger affinity for security and
climate sustainabilityinsights
Capacity is more importantto
network engineering and DevOps

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70% of IT NetOps teams need
their tools to provide insight to
other groups
48% IT service management
45% Cybersecurity
44% IT architecture
40% Network engineering
36% Data center operations
36% IT financial/vendor management
33% DevOps
Does your organization's network operations strategy include a focus
on enabling lower-skilled personnel to solve a larger share of
problems with network monitoring or network observability tools?
Empower More People with Network Observability
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Interest in automated network troubleshooting
Automate Troubleshooting Whenever Possible
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“When something happens,we
want a seamless fix with
automation.It should trigger an
alert that triggersan automation
script that checksissues, fixes the
problem, and close theticket,all
without paginga person.
Productized automated
troubleshooting with AI and
machinelearning would be
great.”
Network tools engineer
$8 billion technology company

24. | @ema_research
Final Thoughts
© 2022 Enterprise ManagementAssociates, Inc. 24
Network monitoring vendors are embracing “network observability” in
their marketing
IT organizations are looking for better tools for network monitoring and
troubleshooting
EMA defines network observability as a system that collects a complete,
diverse set of network data to provide deep visibility and actionable
insights into the current and future state of a network
IT organizations should look for tools that collect diverse network data,
provide actionable insights, and empower more users

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Get the Report at https://bit.ly/3XdvULo
© 2022 Enterprise ManagementAssociates, Inc. 25