The document outlines a presentation on observability by key executives at Elastic, including forward-looking statements about the company's plans and potential risks. It discusses advancements in product offerings, such as streamlined data onboarding and monitoring solutions, emphasizing user experience and the integration of various operational aspects. It also highlights Elastic's commitment to delivering value while managing costs, and the importance of collaboration between development, operations, and security teams.

1. 1
Observability Keynote
Tanya Bragin
VP, Product Management
Asawari Samant
Sr. Director, Product Marketing

2. 2
Forward-Looking Statements
This presentation and the accompanying oral presentation contain forward-looking statements, including
statements concerning plans for future offerings; the expected strength, performance or benefits of our offerings;
and our future operations and expected performance. These forward-looking statements are subject to the safe
harbor provisions under the Private Securities Litigation Reform Act of 1995. Our expectations and beliefs in light of
currently available information regarding these matters may not materialize. Actual outcomes and results may differ
materially from those contemplated by these forward-looking statements due to uncertainties, risks, and changes in
circumstances, including, but not limited to those related to: the impact of the COVID-19 pandemic on our business
and our customers and partners; our ability to continue to deliver and improve our offerings and successfully
develop new offerings, including security-related product offerings and SaaS offerings; customer acceptance and
purchase of our existing offerings and new offerings, including the expansion and adoption of our SaaS offerings;
our ability to realize value from investments in the business, including R&D investments; our ability to maintain and
expand our user and customer base; our international expansion strategy; our ability to successfully execute our
go-to-market strategy and expand in our existing markets and into new markets, and our ability to forecast
customer retention and expansion; and general market, political, economic and business conditions.
Additional risks and uncertainties that could cause actual outcomes and results to differ materially are included in
our filings with the Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K
for the most recent fiscal year, our quarterly report on Form 10-Q for the most recent fiscal quarter, and any
subsequent reports filed with the SEC. SEC filings are available on the Investor Relations section of Elastic’s
website at ir.elastic.co and the SEC’s website at www.sec.gov.
Any features or functions of services or products referenced in this presentation, or in any presentations, press
releases or public statements, which are not currently available or not currently available as a general availability
release, may not be delivered on time or at all. The development, release, and timing of any features or functionality
described for our products remains at our sole discretion. Customers who purchase our products and services
should make the purchase decisions based upon services and product features and functions that are currently
available.
All statements are made only as of the date of the presentation, and Elastic assumes no obligation to, and does not
currently intend to, update any forward-looking statements or statements relating to features or functions of
services or products, except as required by law.

3. Welcome

4. 5000
4000
120
Attendees
Companies
Countries
Welcome

5. 5

6. Helping users embrace
observability since 2012

8. We mine and analyze
4 billion events every
day to detect security
hacks and threats.

9. We mine and analyze
4 billion events every
day to detect security
hacks and threats.

10. Thank YOU
Thank You

11. Drive MTTR to Zero

12. Any data
any source.

13. Any data
any source.
One store.
One schema.
Any analysis.

14. Any data,
any source.
One store.
One schema.
Any analysis.
One UI.
Many use cases.
One pricing

15. Any data,
any source.
One store.
One schema.
Any analysis.
One UI.
Many use cases.
One pricing
Unlimited
outcomes

16. 16
Tanya Bragin
VP, Product Management

17. 17
Tanya Bragin
VP, Product Management

18. Analyst
Productivity
Simpler
Onboarding
Unified
Analysis
Observability Product Priorities

19. Agent &
Fleet
Keynote Highlights
• Onboard data with a
single click
• Centrally manage a
fleet of agents from a
single console at scale

20. Runtime
fields
Agent &
Fleet
Keynote Highlights
• Onboard data with a
single click
• Centrally manage a
fleet of agents from a
single console at scale
• Gain flexibility while
retaining speed and
control
• Simplify log onboarding,
iteratively add structure

21. Runtime
fields
Agent &
Fleet
Keynote Highlights
• Onboard data with a
single click
• Centrally manage a
fleet of agents from a
single console at scale
• Gain flexibility while
retaining speed and
control
• Simplify log onboarding,
iteratively add structure
Lens &
Actions
• Drag and drop insights
at your fingertips
• Integrate workflow into
the rest of your
ecosystem (OODA loop)

22. Runtime
fields
Agent &
Fleet
Data
tiers
Keynote Highlights
• Onboard data with a
single click
• Centrally manage a
fleet of agents from a
single console at scale
• Seamlessly search
snapshot data on
object storage
• Achieve decades of
loopback at low cost
• Gain flexibility while
retaining speed and
control
• Simplify log onboarding,
iteratively add structure
Lens &
Actions
• Drag and drop insights
at your fingertips
• Integrate workflow into
the rest of your
ecosystem (OODA loop)

23. Harness your events, at scale
Logs

24. Ingest Node:
Visual Pipeline Builder
Parse & structure
raw logs,
iteratively and
visually

26. Log categorization
Automatically
group similar logs
to reduce noise
and spot trends

28. Jim Avazpour
Director, Global IT Ops, CERNER
Mukesh Gadiya
Principal Product Manager, Elastic
Thomas Grabowski
Product Manager, Elastic
Realizing your AIOps goals with
machine learning in Elastic
S E S S I O N S

29. Connect logs and infrastructure health
Metrics

30. 100s of integrations
Onboard data and
start monitoring
— in one click

31. Metrics UI
Monitor your
infrastructure —
see the big
picture or dive
deep

33. Anomalies in Metrics UI
A more accurate
and actionable
big picture for
operators
Coming Soon

35. Why you should use Elastic for
infrastructure metrics
Carlos Pérez-Aradros
Principal Software Engineer, Elastic
Dimitri Mazmanov
Principal Product Manager, Elastic
S E S S I O N S

36. Dive deep into application behavior
APM

37. 2017
2018
2019
2020
Opbeat joins
Elastic
Elastic
APM GA
GO Agent
Java Agent
Machine learning
integration
Distributed
tracing
OpenTracing
.NET agent
Logs
Integration
Jaeger
SIEM
Integration
Service maps
Annotations
OpenTelemetry

38. Monitor every app — from
dev to prod
Get started in 5 minutes
Support for modern programming languages, auto-
instrumentation of common frameworks
*Beta in 7.10

39. Monitor every app — from
dev to prod
Don’t wait to buy to prove value
Start and expand with the forever free (and open)
tier, and validate value — when budgets are tight

40. Monitor every app — from
dev to prod
Scale and evolve, without exploding
costs
Control spend without compromising visibility
hosts
agents
functions
users
metrics
….
No pricing per
Our resource-based pricing is based only
on the underlying infrastructure
resources used by any given deployment
— across all data types and use cases.
containers
uptime checks

42. 2017
2018
2019
2020
Opbeat joins
Elastic
Elastic
APM GA
GO Agent
Java Agent
Machine learning
integration
Distributed
tracing
OpenTracing
.NET agent
Logs
Integration
Jaeger
SIEM
Integration
Service maps
Annotations
OpenTelemetry

43. OpenTelemetry
Free and open
APM based on
open
standards

44. Service Maps
View
dependencies
across apps &
services

45. Anomaly Detection
Reduce mean
time to
detect

46. Monitor every app, in every stage,
with free and open Elastic APM
David Bolton
CTO, Domain
Duncan Maitland
Site Reliability Engineer, Domain
S E S S I O N S
Gil Raphaelli
Team Lead, Elastic

47. OpenTelemetry and the rise of open
standards in observability
Morgan McLean,
Product Manager, Google
Cyrille Le Clerc,
Director, Product Management, Elastic
S E S S I O N S
Ron Cohen,
Tech Lead, Elastic

48. See what the user sees
User Experience Monitoring

49. Real User Monitoring
End-to-end
distributed
tracing from front
end to backend

50. Real User Monitoring
Monitor the
end user
experience
Coming Soon

52. Synthetic Monitoring
Simulate the user
experience —
and catch issues
before they
impact users
Coming Soon

54. Deliver great user experiences with RUM and
synthetic monitoring
Andrew Cholakian
Tech Lead, Elastic
Drew Post
Senior Product Manager, Elastic
S E S S I O N S

55. Breaking silos beyond ops
SecOps

58. SecOps Detection Rules
Bringing
Observability and
Security teams
together in one
platform

60. Breaking silos between DevOps
and SecOps with Elastic
Tanya Bragin
Vice President, Product Management, Elastic
Moises Cosio
Principal Product Manager, Elastic
S E S S I O N S

61. 61
Thank you!

62. Try the new
products and
features
Attend the
observability
sessions
Stop by the
observability
AMA booth
Welcome to ElasticON

63. 63
Welcome to ElasticON!