| @ema_research
Sponsored by
Automation, AI, and the
Rise of ServiceOps
Valerie O’Connell
Research Director, Digital Service Execution
Enterprise Management Associates (EMA)
VOconnell@enterprisemanagement.com
Sponsored by
| @ema_research 2
Watch the On-Demand Webinar
• Automation, AI, and the Rise of ServiceOps On-Demand Webinar:
https://info.enterprisemanagement.com/automation-ai-the-rise-of-
serviceops-webinar-ss
• Check out upcoming webinars from EMA here:
https://www.enterprisemanagement.com/freeResearch
© 2023 Enterprise Management Associates, Inc.
| @ema_research
| @ema_research
EMA Featured Speaker
Valerie O’Connell leads the Digital Service Execution
practice at Enterprise Management Associates (EMA).
Her practice encompasses intersections and innovations
across AIOps, asset management, end-user experience,
ITSM/ESM, and business context as they interact to
deliver excellence in digital service. Valerie works with
her clients to drive business. She excels at making the
value proposition of complex products clear in crowded
markets and at equipping sales forces to strike with
precision.
Valerie came to EMA with decades of senior-level
experience in the effective marketing of technology. Her
experience ranges from VP of product marketing at
what was then CA to a successful run as an independent
practitioner, serving industry giants such as Microsoft and
EMC, as well as cutting-edge startups.
© 2023 Enterprise Management Associates, Inc. 3
Valerie O’Connell
EMA Research Director
Digital Service Execution
Enterprise Management Associates
| @ema_research
| @ema_research
Sponsors
© 2023 Enterprise Management Associates, Inc. 4
| @ema_research
| @ema_research
A working definition
© 2023 Enterprise Management Associates, Inc. 5
It’s not a:
Marketing concept
Product
Technology
Methodology
Management philosophy
ServiceOps is a technology-enabled approach to unifying IT service and IT operations
management for excellence in delivery of digital business services.
It is:
IT service-forward
A results-driven approach
People-centric
Technology enabled
Management supported
It’s also:
Common sense and practical
Best of both worlds:
grassroots and C-level endorsed
Successful at improving IT service
and cutting costs
Rapidly growing in adoption
| @ema_research
| @ema_research
The research
© 2023 Enterprise Management Associates, Inc. 6
400+ IT leaders North America, EMEA, APAC; organizations with 1,000-20,000+ employees; cross-industries
“AI service automation:
ITSM and ITOps convergence”
ServiceOps will soon become the prevailing IT
operational model. It is the logical product of
business sense and technology combined
because AIOps, automation, and AI/ML enable,
and can shape, a converged model of IT service
delivery and support.
“Automation, AI, and the rise of ServiceOps”
ServiceOps (by any name) – a technology-enabled
approach to frictionless collaboration between IT
service and operations – is at work across industries
and organizations of all sizes globally. It is relatively
early but gaining momentum, as 78% of the
respondents identify this collaboration as either an
active effort or a formal initiative.
2022 2023
| @ema_research
| @ema_research
Why ServiceOps matters
© 2023 Enterprise Management Associates, Inc. 7
It’s happening now – either formally or
informally
The competition is moving forward
Organizational support and funding can
amplify its benefits
Recognizing the trends and opportunities
makes it possible to harness the
momentum and maximize results
It brings a chance to make a difference
without disruption or tons of additional
investment
| @ema_research
IT context/background
| @ema_research
| @ema_research
Budget and buying
© 2023 Enterprise Management Associates, Inc. 9
For 92% of the respondents,
2023 IT budgets have remained
constant or increased:
18% Significant increase (20% or more)
60% Increase (5%-19%)
14% Stayed the same
Only 17% experienced a cut as of February 2023.
| @ema_research
| @ema_research
IT is trending up, but not quite an equal partner to the business
© 2023 Enterprise Management Associates, Inc. 10
Digital transformation
• 52% of organizations are more than halfway to
planned roadmap objectives
• Intensifies the need for the frictionless collaboration
Cloud
• Cloud migration is “more important than ever” for
46% of respondents
• 34% state that cloud usage and spend control are
now the top priorities when it comes to cloud
considerations
• Cloud is both an enabler of innovation and a top
obstacle to high-quality IT service when separate
operations limit its visibility
• ServiceOps highlights the need for cloud
operations to participate in end-end efforts
| @ema_research
| @ema_research
AI and automation are foundational to IT and to ServiceOps
© 2023 Enterprise Management Associates, Inc. 11
| @ema_research
| @ema_research
AI and automation at work: AIOps
© 2023 Enterprise Management Associates, Inc. 12
Which statement best describes IT outages in your organization?
Increasing, but we think we can lower it with AIOps
and automation
27%
21%
19%
18%
15%
It has been fairly consistent year over year
It has been decreasing because of proactive AIOps
systems we’ve put in place
It has been increasing and is likely to continue
Increased reliance on IT guarantees continued increase
AIOps makes a difference and has a strong presence in
mature ServiceOps initiatives
| @ema_research
| @ema_research
ServiceOps runs on platforms
© 2023 Enterprise Management Associates, Inc. 13
For the purposes of this survey, "platform" means a group of technologies (usually software, frequently vendor
supplied) that together form a base on which other applications, processes, and technologies can act or interact.
In terms of cost, what value has your platform investment returned?
Too early to tell
25%
59%
12%
2%
2%
High value – the savings and benefits are at least double
the cost (35% of ServiceOps teams report high value)
Disappointing – benefits do not offset the costs
Good value – it more than paid for itself, probably
returning in excess of 20% over cost
Breakeven – it paid for itself and then some
Movement toward platform/ServiceOps
• Big increase in platform/ServiceOps this year, 42% vs. 24%
| @ema_research
ServiceOps
| @ema_research
| @ema_research
The term “ServiceOps”
© 2023 Enterprise Management Associates, Inc. 15
Very high name recognition
with ServiceOps teams and
close to 100% with CxO
Although the name doesn’t
matter, the term “ServiceOps”
will become well-recognized
and accepted
Name recognition is up
substantially from last year
| @ema_research
| @ema_research
ServiceOps in practice
© 2023 Enterprise Management Associates, Inc. 16
Formal ServiceOps teams tend to be more
mature and C-level supported than the active
effort group, which tends to be grassroots
Both are more advanced in digital
transformation, automation, and use of
predictive/proactive actions
The “completely separate” group is more likely
to see IT as purely operational vs. strategic
| @ema_research
| @ema_research
ServiceOps is a natural progression of workflow automation
© 2023 Enterprise Management Associates, Inc. 17
| @ema_research
| @ema_research
ServiceOps is relatively early
© 2023 Enterprise Management Associates, Inc. 18
ServiceOps maturity correlates with IT
service quality
31% of those with 2+ years have outstanding IT
quality of service vs. 21% in the 1-2 year group
and 16% in the early group
Benefits realized increase with maturity
| @ema_research
| @ema_research
Ideal level of IT service and operations unification
© 2023 Enterprise Management Associates, Inc. 19
The ideal level will differ by organization – and may change over time.
CxOs tend to see merged as ideal
Mature ServiceOps teams choose
coordinated
| @ema_research
| @ema_research
ServiceOps practical outcomes
© 2023 Enterprise Management Associates, Inc. 20
| @ema_research
| @ema_research
Top-priority goals directly map to ServiceOps outcomes
© 2023 Enterprise Management Associates, Inc. 21
| @ema_research
| @ema_research
Faster time to find/fix problems: ServiceOps increases ITSM contribution
© 2023 Enterprise Management Associates, Inc. 22
Select the top three teams most responsible for identifying/fixing any degradation in service quality.
Top ServiceOps outcomes
1. Faster time to find/fix problems
2. Higher productivity/less wasted time
1
2
| @ema_research
| @ema_research
ITSM is growing in importance
© 2023 Enterprise Management Associates, Inc. 23
ServiceOps organizations
see ITSM substantially rising
in importance 55%
| @ema_research
| @ema_research
Faster time to find/fix problems = higher productivity, less wasted time
© 2023 Enterprise Management Associates, Inc. 24
Does unplanned work from
incidents and outages impact
strategic initiatives in your
organization?
73% Yes – immediate demands slow
down strategic projects
25% No – outages and incidents do
not impact strategic projects
2% Unsure
Reminder: top ServiceOps outcomes
1. Faster time to find/fix problems
2. Higher productivity/less wasted time
| @ema_research
| @ema_research
Top obstacles to ServiceOps are not primarily technical
© 2023 Enterprise Management Associates, Inc. 25
| @ema_research
| @ema_research
Top ServiceOps enabling factors and technologies
© 2023 Enterprise Management Associates, Inc. 26
| @ema_research
| @ema_research
ServiceOps positively impacts IT’s top challenges and priorities
© 2023 Enterprise Management Associates, Inc. 27
| @ema_research
| @ema_research
Who benefits from ServiceOps?
© 2023 Enterprise Management Associates, Inc. 28
| @ema_research
| @ema_research
Parallels between ServiceOps and DevOps
© 2023 Enterprise Management Associates, Inc. 29
Parallels with DevOps
1. Both are cross-functional
2. Each one arose in response to the problems
caused by siloed organizations
3. The functions have a high reliance on
technology enablement
4. Although they can work on an informal
basis, they flourish when formalized
5. They benefit from organizational support
and shared objectives
6. They experience rapid adoption because
they make sense and deliver high value
7. Benefits increase with maturity
1
2
3
4
5
6
7
| @ema_research
| @ema_research
ServiceOps at a glance
© 2023 Enterprise Management Associates, Inc. 30
The name doesn’t matter, but “ServiceOps” is simple, to the point, easily understood, likely to be adopted
ServiceOps is on the rise because it directly addresses top IT priorities, using
mainstream technologies (AI, automation, and cross-functional workflows)
to deliver high benefits while cutting costs, and…
…it makes sense to the people who are doing the work.
ServiceOps
Facilitates the interaction of IT service and operations
Recognizes and respects the differences each team has in
charter, scope, and necessary skillsets
Delivers benefits that extend across the enterprise
ServiceOps directly addresses many of the high-priority
IT objectives and challenges, especially:
Reduction in outage frequency and duration
IT employee productivity
User experience
Improved service
Cost cutting
There is
no
downside
| @ema_research
Extra or optional
slides
| @ema_research
| @ema_research
Top challenges to high-quality IT service
© 2023 Enterprise Management Associates, Inc. 32
IT organizational
principle:
44% cross-functional
43% technology lines
11% business unit
2% varies
Cross-functional is
up 25%
| @ema_research
| @ema_research
Now Available! Automation, AI, and the Rise of ServiceOps Report
http://bit.ly/3zEMlWi
© 2023 Enterprise Management Associates, Inc. 33

Automation, AI, and the Rise of ServiceOps

  • 1.
    | @ema_research Sponsored by Automation,AI, and the Rise of ServiceOps Valerie O’Connell Research Director, Digital Service Execution Enterprise Management Associates (EMA) VOconnell@enterprisemanagement.com Sponsored by
  • 2.
    | @ema_research 2 Watchthe On-Demand Webinar • Automation, AI, and the Rise of ServiceOps On-Demand Webinar: https://info.enterprisemanagement.com/automation-ai-the-rise-of- serviceops-webinar-ss • Check out upcoming webinars from EMA here: https://www.enterprisemanagement.com/freeResearch © 2023 Enterprise Management Associates, Inc.
  • 3.
    | @ema_research | @ema_research EMAFeatured Speaker Valerie O’Connell leads the Digital Service Execution practice at Enterprise Management Associates (EMA). Her practice encompasses intersections and innovations across AIOps, asset management, end-user experience, ITSM/ESM, and business context as they interact to deliver excellence in digital service. Valerie works with her clients to drive business. She excels at making the value proposition of complex products clear in crowded markets and at equipping sales forces to strike with precision. Valerie came to EMA with decades of senior-level experience in the effective marketing of technology. Her experience ranges from VP of product marketing at what was then CA to a successful run as an independent practitioner, serving industry giants such as Microsoft and EMC, as well as cutting-edge startups. © 2023 Enterprise Management Associates, Inc. 3 Valerie O’Connell EMA Research Director Digital Service Execution Enterprise Management Associates
  • 4.
    | @ema_research | @ema_research Sponsors ©2023 Enterprise Management Associates, Inc. 4
  • 5.
    | @ema_research | @ema_research Aworking definition © 2023 Enterprise Management Associates, Inc. 5 It’s not a: Marketing concept Product Technology Methodology Management philosophy ServiceOps is a technology-enabled approach to unifying IT service and IT operations management for excellence in delivery of digital business services. It is: IT service-forward A results-driven approach People-centric Technology enabled Management supported It’s also: Common sense and practical Best of both worlds: grassroots and C-level endorsed Successful at improving IT service and cutting costs Rapidly growing in adoption
  • 6.
    | @ema_research | @ema_research Theresearch © 2023 Enterprise Management Associates, Inc. 6 400+ IT leaders North America, EMEA, APAC; organizations with 1,000-20,000+ employees; cross-industries “AI service automation: ITSM and ITOps convergence” ServiceOps will soon become the prevailing IT operational model. It is the logical product of business sense and technology combined because AIOps, automation, and AI/ML enable, and can shape, a converged model of IT service delivery and support. “Automation, AI, and the rise of ServiceOps” ServiceOps (by any name) – a technology-enabled approach to frictionless collaboration between IT service and operations – is at work across industries and organizations of all sizes globally. It is relatively early but gaining momentum, as 78% of the respondents identify this collaboration as either an active effort or a formal initiative. 2022 2023
  • 7.
    | @ema_research | @ema_research WhyServiceOps matters © 2023 Enterprise Management Associates, Inc. 7 It’s happening now – either formally or informally The competition is moving forward Organizational support and funding can amplify its benefits Recognizing the trends and opportunities makes it possible to harness the momentum and maximize results It brings a chance to make a difference without disruption or tons of additional investment
  • 8.
  • 9.
    | @ema_research | @ema_research Budgetand buying © 2023 Enterprise Management Associates, Inc. 9 For 92% of the respondents, 2023 IT budgets have remained constant or increased: 18% Significant increase (20% or more) 60% Increase (5%-19%) 14% Stayed the same Only 17% experienced a cut as of February 2023.
  • 10.
    | @ema_research | @ema_research ITis trending up, but not quite an equal partner to the business © 2023 Enterprise Management Associates, Inc. 10 Digital transformation • 52% of organizations are more than halfway to planned roadmap objectives • Intensifies the need for the frictionless collaboration Cloud • Cloud migration is “more important than ever” for 46% of respondents • 34% state that cloud usage and spend control are now the top priorities when it comes to cloud considerations • Cloud is both an enabler of innovation and a top obstacle to high-quality IT service when separate operations limit its visibility • ServiceOps highlights the need for cloud operations to participate in end-end efforts
  • 11.
    | @ema_research | @ema_research AIand automation are foundational to IT and to ServiceOps © 2023 Enterprise Management Associates, Inc. 11
  • 12.
    | @ema_research | @ema_research AIand automation at work: AIOps © 2023 Enterprise Management Associates, Inc. 12 Which statement best describes IT outages in your organization? Increasing, but we think we can lower it with AIOps and automation 27% 21% 19% 18% 15% It has been fairly consistent year over year It has been decreasing because of proactive AIOps systems we’ve put in place It has been increasing and is likely to continue Increased reliance on IT guarantees continued increase AIOps makes a difference and has a strong presence in mature ServiceOps initiatives
  • 13.
    | @ema_research | @ema_research ServiceOpsruns on platforms © 2023 Enterprise Management Associates, Inc. 13 For the purposes of this survey, "platform" means a group of technologies (usually software, frequently vendor supplied) that together form a base on which other applications, processes, and technologies can act or interact. In terms of cost, what value has your platform investment returned? Too early to tell 25% 59% 12% 2% 2% High value – the savings and benefits are at least double the cost (35% of ServiceOps teams report high value) Disappointing – benefits do not offset the costs Good value – it more than paid for itself, probably returning in excess of 20% over cost Breakeven – it paid for itself and then some Movement toward platform/ServiceOps • Big increase in platform/ServiceOps this year, 42% vs. 24%
  • 14.
  • 15.
    | @ema_research | @ema_research Theterm “ServiceOps” © 2023 Enterprise Management Associates, Inc. 15 Very high name recognition with ServiceOps teams and close to 100% with CxO Although the name doesn’t matter, the term “ServiceOps” will become well-recognized and accepted Name recognition is up substantially from last year
  • 16.
    | @ema_research | @ema_research ServiceOpsin practice © 2023 Enterprise Management Associates, Inc. 16 Formal ServiceOps teams tend to be more mature and C-level supported than the active effort group, which tends to be grassroots Both are more advanced in digital transformation, automation, and use of predictive/proactive actions The “completely separate” group is more likely to see IT as purely operational vs. strategic
  • 17.
    | @ema_research | @ema_research ServiceOpsis a natural progression of workflow automation © 2023 Enterprise Management Associates, Inc. 17
  • 18.
    | @ema_research | @ema_research ServiceOpsis relatively early © 2023 Enterprise Management Associates, Inc. 18 ServiceOps maturity correlates with IT service quality 31% of those with 2+ years have outstanding IT quality of service vs. 21% in the 1-2 year group and 16% in the early group Benefits realized increase with maturity
  • 19.
    | @ema_research | @ema_research Ideallevel of IT service and operations unification © 2023 Enterprise Management Associates, Inc. 19 The ideal level will differ by organization – and may change over time. CxOs tend to see merged as ideal Mature ServiceOps teams choose coordinated
  • 20.
    | @ema_research | @ema_research ServiceOpspractical outcomes © 2023 Enterprise Management Associates, Inc. 20
  • 21.
    | @ema_research | @ema_research Top-prioritygoals directly map to ServiceOps outcomes © 2023 Enterprise Management Associates, Inc. 21
  • 22.
    | @ema_research | @ema_research Fastertime to find/fix problems: ServiceOps increases ITSM contribution © 2023 Enterprise Management Associates, Inc. 22 Select the top three teams most responsible for identifying/fixing any degradation in service quality. Top ServiceOps outcomes 1. Faster time to find/fix problems 2. Higher productivity/less wasted time 1 2
  • 23.
    | @ema_research | @ema_research ITSMis growing in importance © 2023 Enterprise Management Associates, Inc. 23 ServiceOps organizations see ITSM substantially rising in importance 55%
  • 24.
    | @ema_research | @ema_research Fastertime to find/fix problems = higher productivity, less wasted time © 2023 Enterprise Management Associates, Inc. 24 Does unplanned work from incidents and outages impact strategic initiatives in your organization? 73% Yes – immediate demands slow down strategic projects 25% No – outages and incidents do not impact strategic projects 2% Unsure Reminder: top ServiceOps outcomes 1. Faster time to find/fix problems 2. Higher productivity/less wasted time
  • 25.
    | @ema_research | @ema_research Topobstacles to ServiceOps are not primarily technical © 2023 Enterprise Management Associates, Inc. 25
  • 26.
    | @ema_research | @ema_research TopServiceOps enabling factors and technologies © 2023 Enterprise Management Associates, Inc. 26
  • 27.
    | @ema_research | @ema_research ServiceOpspositively impacts IT’s top challenges and priorities © 2023 Enterprise Management Associates, Inc. 27
  • 28.
    | @ema_research | @ema_research Whobenefits from ServiceOps? © 2023 Enterprise Management Associates, Inc. 28
  • 29.
    | @ema_research | @ema_research Parallelsbetween ServiceOps and DevOps © 2023 Enterprise Management Associates, Inc. 29 Parallels with DevOps 1. Both are cross-functional 2. Each one arose in response to the problems caused by siloed organizations 3. The functions have a high reliance on technology enablement 4. Although they can work on an informal basis, they flourish when formalized 5. They benefit from organizational support and shared objectives 6. They experience rapid adoption because they make sense and deliver high value 7. Benefits increase with maturity 1 2 3 4 5 6 7
  • 30.
    | @ema_research | @ema_research ServiceOpsat a glance © 2023 Enterprise Management Associates, Inc. 30 The name doesn’t matter, but “ServiceOps” is simple, to the point, easily understood, likely to be adopted ServiceOps is on the rise because it directly addresses top IT priorities, using mainstream technologies (AI, automation, and cross-functional workflows) to deliver high benefits while cutting costs, and… …it makes sense to the people who are doing the work. ServiceOps Facilitates the interaction of IT service and operations Recognizes and respects the differences each team has in charter, scope, and necessary skillsets Delivers benefits that extend across the enterprise ServiceOps directly addresses many of the high-priority IT objectives and challenges, especially: Reduction in outage frequency and duration IT employee productivity User experience Improved service Cost cutting There is no downside
  • 31.
    | @ema_research Extra oroptional slides
  • 32.
    | @ema_research | @ema_research Topchallenges to high-quality IT service © 2023 Enterprise Management Associates, Inc. 32 IT organizational principle: 44% cross-functional 43% technology lines 11% business unit 2% varies Cross-functional is up 25%
  • 33.
    | @ema_research | @ema_research NowAvailable! Automation, AI, and the Rise of ServiceOps Report http://bit.ly/3zEMlWi © 2023 Enterprise Management Associates, Inc. 33