ServiceOps is a technology-enabled approach to unifying IT service and operations management for excellence in digital service delivery. It is gaining adoption across industries as organizations look to improve IT service quality and cut costs. The research found that over 75% of organizations have active ServiceOps efforts or formal initiatives underway. ServiceOps delivers benefits like faster problem resolution, higher productivity, and reduced costs. While still early, maturity correlates with better IT service quality. Adoption is driven by the practical benefits of breaking down silos between teams through collaborative workflows enabled by technologies like automation and AI.