W7Worldwide Marketing Communications Consultancy Agency has released a 7-step guide to creating the right Media Relations strategy for the post lockdown phase of the crisis.
This white paper is for entrepreneurs, business owners, and marketing executives who want to know more about the most important and effective components of a successful social media campaign.
What is firebell? Read to find out more about how our proprietary, award-winning crisis simulation software and training session can help your organization.
In this webinar, the Destination Think team and guest Dr. Kim Jones provide insights into how destination marketers can best lead their destinations through the COVID-19 crisis.
Watch the presentation here: https://youtu.be/9IxziDx6aJA
This white paper is for entrepreneurs, business owners, and marketing executives who want to know more about the most important and effective components of a successful social media campaign.
What is firebell? Read to find out more about how our proprietary, award-winning crisis simulation software and training session can help your organization.
In this webinar, the Destination Think team and guest Dr. Kim Jones provide insights into how destination marketers can best lead their destinations through the COVID-19 crisis.
Watch the presentation here: https://youtu.be/9IxziDx6aJA
India Strategic Communications Report 2015: Inside the CMO’s MindMSL
MSLGROUP’s 2015 annual report on the state of the industry changes details the findings of a countrywide survey focusing on Chief Marketing Officers (CMOs) across industries and how they view the role of ‘new PR’ – integrated communication – in building brands. This is an annual report that is in its fourth consecutive year.
This year’s survey – which comprises the main section of the report – details the views of the CMOs, who come out strongly in favour of integrated communication.
We hope you enjoy reading it. For more information or feedback connect with our India team @MSLGROUP_India or reach out to us on Twitter @msl_group.
SDG Signals - SBTribe Research by Salterbaxter MSLMSL
It’s been two years since the launch of the SDGs and the UN’s recent progress report highlights that support is uneven and needs to accelerate. New data sources, including
social media, continue to be vital tools to measure, monitor and report progress.
SDG Signals uncovers new insights about SDG communications online and which areas, people and brands are cutting through. We explore the overall SDG online conversation, providing clear opportunities for differentiation, with initial comparisons from the Technology and Food & Beverage sectors. Future editions will put the spotlight on other specific sectors and issue areas.
Posted by Dave Hochman Owner of DJH Marketing Communications, Inc., a PR & Content Marketing firm located at the Jersey Shore. Contact us at djhochman at djhmarcom dot com
Final communications plan for 9Round Fitness - includes landscape analysis, rebranding recommendations, metrics-capturing and a full editorial calendar to move forward with improving internal and external communications.
The World Federation of Advertisers (WFA) is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$900 billion per annum – through a unique, global network of the world’s biggest markets and biggest marketers. WFA’s champions responsible and effective marketing communications worldwide.
The appearance of coronavirus recently represents the most difficult pandemic that caused a big impact on various economic sectors worldwide. Governments have been enforcing different approaches to minimize the effect of COVID-19 on public health through lockdown procedures, restrictions on the movement of individuals, and practicing social distancing. These actions have affected most of the businesses as the purchase behaviours of consumers changed drastically which caused significant implications on profitability and the effectiveness of marketing practices. The main objective of this paper is to discuss the impact of COVID-19 on marketing strategies and actions of different organizations. In summary, several marketing actions have been influenced by the spread of COVID-19, such as corporate social responsibility (CSR), consumption pattern, advertising, marketing communication program, and supply chain.
As the world is slowly reopening, we have decided it is time to say goodbye to our weekly newsletters. But not before we put out a last issue, in which we attempt to make a kind of guide that businesses, and marketing professionals could use to be more effective in their marketing communications while navigating the looming recession. Because the aftermath of Covid-19 will probably be a long-term global crisis. And very few people are able to assess, based on the learnings of past recessions, the fundaments of managing a brand successfully through an economic crisis as well as Les Binet, Group Head of Effectiveness at adam&eveDDB and globally acclaimed advertising effectiveness expert. We hope you find his thoughts as useful as we did.
Though the COVID-19 pandemic has created uncertainty across every facet of society, one thing is clear: The world will never be the same again. Here are five predictions on how marketing could evolve after the pandemic ends.
5 Quick Ways to Respond to Facebook & Instagram Trends
Over the past several weeks, people have been spending 44% more time on social media. That means Facebook and Instagram represent a powerful opportunity to reach your audiences where they are present and active.
Join us online to learn:
• How to respond to recent trends on Facebook & Instagram
• How to adjust paid campaigns to reach new audiences.
• How to engage your customers & prospects on social.
Brands & Covid - How To Protect Your Brand: A Briefing For Marketing Leaders ...Alexander Niléhn
A BBH briefing on marketing in the time of COVID-19: how brands stay trading, stay helpful and emerge strong.
Will Lion, Managing Partner at BBH London, shares the key principles, thinking and data points on marketing in the time of COVID-19 – and encourages you to steal as much of it as you need.
--
bbhstockholm.se
bartleboglehegarty.com
Covid-19 and Marketing - A Briefing to Marketing LeadersHarry Guild
Covid-19 represents a humanitarian challenge that is unprecedented in recent times. How can brands stay trading, stay helpful and emerge stronger?
Hopefully, this will help. Will Lion, Managing Partner at BBH, shares the key principles, thinking and data points on marketing in the time of COVID-19 - and encourages you to steal as much of it as you need.
Marketing in the time of COVID-19: A briefingTess Cassidy
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Brands have the power to help - both the public and themselves - through this crisis. This briefing is intended to share instructive examples and data to guide marketing discussions; specifically in how marketing can help, the ways it can’t, what your teams can be mobilised to do in the coming months, how to overcome production challenges and how to vaccinate your brand to emerge well on the other side.
India Strategic Communications Report 2015: Inside the CMO’s MindMSL
MSLGROUP’s 2015 annual report on the state of the industry changes details the findings of a countrywide survey focusing on Chief Marketing Officers (CMOs) across industries and how they view the role of ‘new PR’ – integrated communication – in building brands. This is an annual report that is in its fourth consecutive year.
This year’s survey – which comprises the main section of the report – details the views of the CMOs, who come out strongly in favour of integrated communication.
We hope you enjoy reading it. For more information or feedback connect with our India team @MSLGROUP_India or reach out to us on Twitter @msl_group.
SDG Signals - SBTribe Research by Salterbaxter MSLMSL
It’s been two years since the launch of the SDGs and the UN’s recent progress report highlights that support is uneven and needs to accelerate. New data sources, including
social media, continue to be vital tools to measure, monitor and report progress.
SDG Signals uncovers new insights about SDG communications online and which areas, people and brands are cutting through. We explore the overall SDG online conversation, providing clear opportunities for differentiation, with initial comparisons from the Technology and Food & Beverage sectors. Future editions will put the spotlight on other specific sectors and issue areas.
Posted by Dave Hochman Owner of DJH Marketing Communications, Inc., a PR & Content Marketing firm located at the Jersey Shore. Contact us at djhochman at djhmarcom dot com
Final communications plan for 9Round Fitness - includes landscape analysis, rebranding recommendations, metrics-capturing and a full editorial calendar to move forward with improving internal and external communications.
The World Federation of Advertisers (WFA) is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$900 billion per annum – through a unique, global network of the world’s biggest markets and biggest marketers. WFA’s champions responsible and effective marketing communications worldwide.
The appearance of coronavirus recently represents the most difficult pandemic that caused a big impact on various economic sectors worldwide. Governments have been enforcing different approaches to minimize the effect of COVID-19 on public health through lockdown procedures, restrictions on the movement of individuals, and practicing social distancing. These actions have affected most of the businesses as the purchase behaviours of consumers changed drastically which caused significant implications on profitability and the effectiveness of marketing practices. The main objective of this paper is to discuss the impact of COVID-19 on marketing strategies and actions of different organizations. In summary, several marketing actions have been influenced by the spread of COVID-19, such as corporate social responsibility (CSR), consumption pattern, advertising, marketing communication program, and supply chain.
As the world is slowly reopening, we have decided it is time to say goodbye to our weekly newsletters. But not before we put out a last issue, in which we attempt to make a kind of guide that businesses, and marketing professionals could use to be more effective in their marketing communications while navigating the looming recession. Because the aftermath of Covid-19 will probably be a long-term global crisis. And very few people are able to assess, based on the learnings of past recessions, the fundaments of managing a brand successfully through an economic crisis as well as Les Binet, Group Head of Effectiveness at adam&eveDDB and globally acclaimed advertising effectiveness expert. We hope you find his thoughts as useful as we did.
Though the COVID-19 pandemic has created uncertainty across every facet of society, one thing is clear: The world will never be the same again. Here are five predictions on how marketing could evolve after the pandemic ends.
5 Quick Ways to Respond to Facebook & Instagram Trends
Over the past several weeks, people have been spending 44% more time on social media. That means Facebook and Instagram represent a powerful opportunity to reach your audiences where they are present and active.
Join us online to learn:
• How to respond to recent trends on Facebook & Instagram
• How to adjust paid campaigns to reach new audiences.
• How to engage your customers & prospects on social.
Brands & Covid - How To Protect Your Brand: A Briefing For Marketing Leaders ...Alexander Niléhn
A BBH briefing on marketing in the time of COVID-19: how brands stay trading, stay helpful and emerge strong.
Will Lion, Managing Partner at BBH London, shares the key principles, thinking and data points on marketing in the time of COVID-19 – and encourages you to steal as much of it as you need.
--
bbhstockholm.se
bartleboglehegarty.com
Covid-19 and Marketing - A Briefing to Marketing LeadersHarry Guild
Covid-19 represents a humanitarian challenge that is unprecedented in recent times. How can brands stay trading, stay helpful and emerge stronger?
Hopefully, this will help. Will Lion, Managing Partner at BBH, shares the key principles, thinking and data points on marketing in the time of COVID-19 - and encourages you to steal as much of it as you need.
Marketing in the time of COVID-19: A briefingTess Cassidy
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Brands have the power to help - both the public and themselves - through this crisis. This briefing is intended to share instructive examples and data to guide marketing discussions; specifically in how marketing can help, the ways it can’t, what your teams can be mobilised to do in the coming months, how to overcome production challenges and how to vaccinate your brand to emerge well on the other side.
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Brands have the power to help - both the public and themselves - through this crisis. This briefing is intended to share instructive examples and data to guide marketing discussions; specifically in how marketing can help, the ways it can’t, what your teams can be mobilised to do in the coming months, how to overcome production challenges and how to vaccinate your brand to emerge well on the other side.
Learn more about corporate purpose in 2020 and gain insights into how brands stepped up to respond to pressing issues please read through our research findings here.
A financial crisis in business can arise from internal or external factors. Failure to meet monthly quotas and poor cash flow management are examples of internal factors, while a weakened economy due to the pandemic is an example of an external factor. Whatever the cause, financial crises are almost always a heavy burden on companies. Here are some tips for dealing with communications inside and outside the company to curb the effects of financial crises.
Finding Balance in Adversity: COVID-19 Playbook for BrandsMaggie Malek
In this environment, talking about marketing can feel like we are taking advantage of the current crisis. Selfish and VERY strange. But it is exactly during these times of crisis that we must step-up and examine the role we play as marketers and brands to drive the economy.
The consumers who buy our products on the shelf at the store (or online, with this new normal) are made up of people, just like you and me. If you work in advertising, the same goes for the brands that you serve. These are all people; they have fears and dreams. Mortgages and stock options. Friends, neighbors, siblings and grandparents. There are so many things to worry about. Our brand partners are also worrying about their people – the staff that work in fulfillment centers, the customers they serve and the communities they volunteer in. The lives that we touch as marketers are in the millions, and even in the face of uncertainty, we must continue on.
But we must do it with empathy, keeping all of those people in the center of the choices we make.
At MMI, we are here to serve you, both the brands we work with and all of our sister agencies and small businesses who are looking for help. We are undaunted by the task ahead of us. To help you manage your business through this time, we have created a brand playbook you can use. It’s compiled of actionable next steps based on our long experience with consumer understanding and our path-to-purchase obsession, as well as our deep understanding of integrated communication crisis strategy for global brands. We have also leveraged global learnings from our sister agencies, ForwardPMX and HarrisPoll.
This has been a difficult time for many people across the world, in all industries and businesses; big, small and independently owned.
So, How do you Protect your Brand during COVID-19?
Read the latest White Paper by The Stitch Effect to find out.
Please feel free to share your thoughts and if you have comments or need Brand Guidance, feel free to message us.
Our guide will provide you with a roadmap of the current situation, what this means for brands, and what you can do in the coming months to protect your brand’s vitality.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Improving profitability for small businessBen Wann
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
1. COVID-19 has consumed the news cycle for some months, with the media covering the
impacts of the crisis on governments, the public and businesses from all angles.
Around the world, many countries and markets are now beginning to look ahead, planning,
and testing their exit strategies from lockdown.
Navigating these new unchartered waters, it has become clear that the pandemic has
fundamentally changed the way companies need to communicate with their stakeholders.
Consumers are overwhelmed with endless COVID-19 content and media coverage, which
means it is important for companies and organizations to consider how, when and under what
circumstances they should interact with the media during this time of global crisis.
Media Relations in the COVID-19
News Cycle
Overwhelming & Alarming
01
Coverage Over Time
1.8 M
1.5 M
1.3 M
1 M
750k
500k
250k
0
Mar 1 Apr 1 May 1
COVID-19
Source: https://bis.lexisnexis.com/COVID-19
2. 02
As with any news cycle, COVID-19 moves through the news-driven, to insight-driven, to
lessons learned and advice-driven cycles.
There is a continuous reset of the news cycle through the various stages of the crisis as new
information and government advice emerges.
How skilfully businesses navigate these evolving news cycles with the media matters.
There is a careful balancing act when it comes to communicating proactively without being
perceived as exploiting a negative situation.
The News
Cycle
COVID-19 has changed the very core of how we interact, conduct business, and spend our
leisure time, which means that customer needs have changed on a fundamental level.
Public relations can be a very effective method to sustain business and drive demand for
products and services, providing it is done right.
The national and mainstream media remains mostly consumed with COVID-19, while trade
media outlets are much more focused on their industries and continue to report on non-virus
related news.
Transforming Consumer
Communications
Currently businesses are creating and deploying organization-wide communications
strategies to update employees, customers and stakeholders on safety procedures, business
impact to date, as well as plans to move forward to limit ongoing or future damage.
Meanwhile, the media are writing regularly, reporting on examples from businesses with
facts, case studies and storytelling that demonstrate the impact.
3. 03
Every organization needs to do a self-assessment and understand its current marketplace
and target audiences. As the world is addressing COVID-19 and over time achieves the
return to a new normal, so will the news media. It is important for companies to be prepared
for this shift to be gradual and that journalists will be looking for stories that report on the
transition. Where it is in a company’s interest to outline their individual situation, there can be
plenty of opportunity to do so.
Conduct a media audit, monitoring the headlines of your target publications to give a good
indication of the percentage of news that is crisis or non-crisis related. While the initial
information overload may have subsided, content trends are emerging regarding messaging
fatigue. Communications needs to address what matters most to customers, amplifying how
your company offers relief and refraining from taking advantage of the crisis.
The ratio of COVID-19 to non-COVID-19 news will gradually shift, and the readership and
social sharing of the top pandemic news stories will decline versus the current trend. Use
monitoring tools to track opportunities to engage with the media, which will vary by country,
region, and market sector.
1 Strategy Review
Without doubt, the news day remains filled with COVID-19 content.
Most journalists will not be interested or available to cover anything unrelated to the
pandemic.
Journalists from other beats have often been assigned to virus-related coverage.
Every journalist will be looking for ways to cover the pandemic from their perspective, such as
industry news, business restructuring, financial impact on markets and the economy.
2 Align with the COVID-19 News Cycle
No Relevancy No Results
7 Steps For Effective Media Relations Strategy
Proactively engaging with the media at this stage needs to be done in a strategic way and only
if relevant.
Companies considering proactive outreach must consider both the immediate and long-term
needs of their customers, as well as the media and public mood.
To add to our series of Corporate Communications Guides, helping companies and
organizations communicate effectively with all stakeholders through the COVID-19 crisis,
now sets out a seven step guide to creating a COVID-19 Media Relations
Strategy that will enhance brand reputation.
4. 04
Companies need to be relevant with their communications and there are many ways to
engage with the media appropriately during this time.
Businesses with stories that are directly related to COVID-19 should focus on educating and
supporting the current situation.
Others may be able to offer insight and commentary on how they are responding to ensure
critical product supply and service continuity.
It is a time for brands to be seen to support the greater good with stories that inform and add
to the national and international response.
Non-COVID-19 related stories will begin to cut through again.
Companies that weather the storm, helping to drive growth, will be able to promote their
products and services again, particularly where they provide relief in the form of response
efforts.
This is not the time to rely on the usual seasonal media relations calendar.
Brands need to tell their story in the right context and provide updates through earned and
owned channels, like social media platforms and corporate blogs on the website.
Society needs to pull together to overcome the COVID-19 crisis and businesses have an
important role to play in this effort. Think how your organization can genuinely contribute to
the community and society to actively help with the recovery from the crisis. Now is the time
for businesses to consider how they can use their products or services for the greater good.
If you are doing genuine good, it is fine to share this with the media and let the facts speak for
themselves.
Companies need to tread with caution when making their announcements on the help they
are offering and exercise restraint in communicating without appearing self-congratulating.
Treat your news as public service announcements to earn credible and positive media
coverage where others do the talking. All brands need to evaluate whether they will come
across as profiteering from the COVID-19 crisis. Make sure your story is about the
stakeholders and communities you are helping and serve, not about showcasing your brand.
3 Demonstrate Corporate Citizenship
Businesses and governments need help to adapt to the new reality. You can establish
yourself as an industry leader who collaborates and shows others how to cope with the
challenges posed by COVID-19. Industry journalists are looking for stories to be able to
report on what is going on under the surface and show how their industry is dealing with the
effects of the crisis. Many are looking for CEOs who will share their leadership and expertise
during this uncertain time for everyone.
4 Thought Leadership
5. 05
Reach out with educational insights, industry perspectives and informed market predictions.
If your company can provide information on new customer or consumer behaviours, or you
have proprietary data that will help identify trends or movements in your market, these are all
valued news stories. People want to learn about best practices to prepare their own
businesses.
Profile interviews are usually an effective thought leadership tool, but CEOs should consider
such opportunities carefully right now in an environment that is highly volatile. COVID-19 is
still a fast moving situation. Journalists are on tighter deadlines than ever, so make sure if
offering yourself as a spokesperson that you are available, on message and a source of
valuable information.
You may have important corporate news to announce, such as mergers, acquisitions, product
launches, business restructuring or austerity measures. These kind of announcements
cannot wait, and you will have no choice but to communicate. The COVID-19 crisis should
be referenced in your messaging to inform stakeholders how the news will affect them and
how your business will be better equipped to face the future.
Companies need to be cautious in issuing or promoting corporate news that will be viewed as
out of touch, risks criticism, or creates a lasting negative brand impression. There may be the
temptation to promote the business or product in a way that seems relevant to the COVID-19
crisis, however brands must avoid the appearance of trying to capitalize on such a serious
situation.
If your brand’s product or service touches on new needs that have arisen and has become
more urgent because of COVID-19, then you should reach out to the media. When
communicating the benefits of your new product or service, let the journalist make the
connection to how you are helping to solve the COVID-19 crisis. Generating positive media
coverage will attract the business and financial media who are looking for companies that are
weathering the storm as they are looking to help investors identify smart investment
opportunities beyond COVID-19.
There may be times when it is in your best interest to hold on certain corporate news
announcements for the sake of achieving the right media coverage once things have settled
down again.
5 Corporate Announcements
6. 06
Just as other organizations, media and news outlets have had to adapt to remote working.
Sending samples to a journalist, or arranging face-to-face meetings is currently not an
option. Luckily, technology exists to force us to be creative and reach out to the media with
virtual press conferences, CEO podcast interviews, webinars and video streaming.
Post COVID-19, the ‘spray and pray’ approach to media relations is definitely out of the
window. The best media relations approach is to focus on relationships with your key
journalists and playing the long game. Check in with them and learn about what they are
experiencing right now. This will lead to a conversation to give you insights into how they are
covering COVID-19, ways you may be able to help and whether they are working remotely.
If you do not have a relationship with a new journalist you have identified, position yourself as
a go-to resource. Share well-researched information, what the brand is doing to provide aid,
relief or support and provide context for why it matters. Follow journalists on social media,
many of them will share the stories they are working on and put out queries for sources they
are seeking.
There is nothing wrong with asking journalists, especially those you may work with on a
regular basis, whether they are open to stories now. Share your plans to help your
employees, customers, community, or your own business through this challenging time.
Media want to help their audiences and readers overcome COVID-19 by reporting on best
practices from other companies. Stick with media relations basics and be patient.
6 Online Media Relations Exercise
7. 07
It is important not to boast about how your business took off during the crisis, otherwise your
brand will be perceived as profiting from misfortune.
Even if you are offering in-demand products or services, the wrong choice of message could
be construed as inappropriate in the current climate.
Businesses should share news that creates optimism in the market, but this must be done
tactfully.
Instead of reporting on your increase in orders, with no regard to the impacts on the wider
community, offer advice to businesses struggling to overcome challenges brought on by the
pandemic.
Not only will you communicate from a position of strength, but also that you understand
success is measured by how you add value to the wider industry.
There are still media outlets that are forging ahead with business as usual. They need
non-crisis-related news to fill pages and airtime. Tread with caution and be mindful of the toll
of the COVID-19 crisis at large.
COVID-19 is firstly a humanitarian issue and brands need to be sensitive with content that
acknowledges the challenging times and reflects current consumer sentiment.
First and foremost, brands must reinforce their commitment to the health and safety of their
employees and customers.
Keep your outreach to the media empathetic and positive, highlighting areas of social good or
social impact. Always back up your campaign with data and expertise and do not be
discouraged if you do not hear back immediately. Just as all of us, journalists have been
affected by the COVID-19 crisis with changing priorities and strategies. Be consistent in
sharing reliable information as your ethical responsibility.
Companies aspiring to survive the crisis need to continue communicating for their own good
and in the interest of their customers and employees. Any media relations needs to be
carried out strategically and regularly adjusted in line with the latest COVID-19 news cycle.
Going forward, customers still want to know how you get your product or service into the
market, how much capacity you have, any changes to your business structure and other
adjustments you may be making.
7 Sharing Successes
8. 08
Moving
Forward
Remember that journalists are stretched and newsrooms are thinly staffed, so the more
comprehensive and relevant your information is, the more likely you will achieve effective
media coverage.
Always consider whether it is insensitive to pitch to the media with certain stories where they
are not about COVID-19.
Even businesses that have experienced explosive growth need to adapt their PR campaigns
to the current times, which requires a new communications approach that is in tune with the
public mood and demonstrates compassion.
At this stage, the media is particularly receptive to stories that show how companies and
people are coping with the crisis.
As brands explore ways to participate in the news cycle, they should examine more than ever
whether a story premise is self-serving.
’s experienced PR team currently works with both national and international
clients to review and manage their COVID-19 Media Relations campaigns.
9. 09
About
is an independent communications consultancy based in Saudi Arabia.
Our understanding of the local market converged with our global reach and knowledge
enables us to bridge our clients with their audiences effectively.
We are aligned by the objective of filling the gap in communication that exists in the local
market.
Therefore, our specialty lies in building bridges that sustain relationships and create brand
reputation and value through innovative approaches.
Our array of services includes, but is not limited to:
• Corporate Communications Strategy
• Media Relations
• Public Relations
• Crisis Management
• Corporate Social Responsibility
• Internal Communications
• Reputation Management
• Public Affairs
• Social Media
• Marketing & Brand Solutions
Jeddah – Saudi Arabia
T: +966 12 661 4579
M: +966 56 720 1039
E: info@w7worldwide.com
W: www.w7worldwide.com
For more information:
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