Final Presentation for the Air Transportation Systems module in Embry Riddle Aeronautical University\'s Master Program. The selected company is NetJets.

1. MSA 602 – Air Transportation Systems Final Presentation NetJets AviationInc. Can Bayrak # 1479227 bayrakc@my.erau.edu

3. Foundation

4. Milestones

5. Recent Activities

6. Fleet

7. Fast Facts

8. Advertisements

9. Conclusion

10. Recommendations

11. References2

14. Founded by Brigadier General O. F. Dick Lassiter.

15. Incorporated as the civilian version of the Air Force’s Special Air Mission Squadron.

16. The original board includes General Curtis LeMay, M.J. Rathbone, and actors Jimmy Stewart Arthur Godfrey.

17. Purchased the first 10 produced Lear Jet 23s.4

19. Executive Jet, Inc. is purchased by Richard Santulli, a former Goldman Sachs principal.

20. 1986

21. At the National Business Aviation Association’s annual conference, a Fractional Ownership Program named ‘NetJets’ was introduced.

22. 1987

23. Executive Jet, Inc. launched its NetJets fractional ownership program after purchasing 8 new Citation S/IIs.5

25. Executive Jet Aviation launches its Computerized Aviation Management System, a state-of-the-art, proprietary system which manages every facet of aircraft operations, including flight, pilot and maintenance scheduling.

26. 1995

27. Executive Jet Aviation International, Inc. (now NJI, Inc.), formed as a wholly owned subsidiary of Executive Jet, Inc., sells its first wide body Gulfstream aircraft in the Gulfstream Shares program.

28. 1996

29. The NetJets Europe program is launched.

30. 1997

31. The NetJets Middle East program is launched.6

33. Executive Jet, Inc., is been purchased by Berkshire Hathaway (for $ 725 M) after three and a half years of Warren Buffet’s first NetJets share purchase.

34. Mr. Santulli and Mr. Buffet attended NBAA’s annual convention and announced the purchase of 161 new business jets – an order that was valued over $ 3 Billion and included Boeing Business Jets, Gulfstream Vs & IV-SPs, and Citation Sovereigns. 7

36. Executive Jet Aviation inaugurates the world’s most advanced aviation complex, a 200,000-square-foot operational headquarters at Port Columbus International Airport.

37. 2001

38. Marquis Jet Partners, the first premium private jet card program provider, agreed NetJets on 25-hr block flight option sales.

39. 2002

40. Executive Jet Aviation, Inc. changed its name to NetJets Inc. due to companies primary focus, fractional ownership program.8

42. The FAA and NetJets signed an agreement on NextGen. NetJets plans to run test programs in various parts in the U.S. by equipping some of the G550s and G600s with the required avionics. [January ‘09]

43. Egelsbach Airport, a general aviation field just south of Frankfurt International, was bought by NetJets. The field is considered key to improving access to German Bank Capital. [February ‘09]9

45. NetJets guru Richard Santulli resigns. David Sokol, former head of a Berkshire Hathaway subsidiary MidAmerican Energy Holdings, assigned by Warren Buffet. [ August ‘09]

46. Headquarters moved to Columbus, OH from Woodbridge, NJ. [August ‘09]

47. NetJetsEurope continued to slash its workforce with ending another 100 employee’s contract, approximately %6 of its workforce [September ‘09] 10

49. NetJets has cancelled the Hawker Beechcraftcontract of $712 Million for 2009. [February ‘10]

50. NetJets has cancelled 65 Dassault Falcon jet orders that it placed for delivery beyond 2014. [March ‘10]11

52. Citation Bravo [18]

53. Citation V Ultra / Encore [70]

54. Citation XLS / EXCEL [145]

55. Citation Sovereign [44]

56. Citation X [70]

57. Hawker Beechcraft

58. 400 XP [59]

59. 750 [12]

60. 800 XP [79]

61. 900 XP [10]

62. 400012

64. 2000 EX [55]

65. 7 X [2]

66. Gulfstream

67. G 200 [38]

68. G 450 / 400 [49]

69. G 550 / V [22]

70. Boeing Business Jet [2]13

72. Purchasing a share, not the whole aircraft.

73. Shares start from 1/16 interest, the equivalent of 50hr of annual flight time.

74. If need less, Marquis Jet Card program sells 25hr blocks.

75. Availability of entire fleet.

76. What are the Costs ?

77. Acquisition Cost: One-time purchase of the asset

78. Monthly Management Fee: In-direct Operation Costs (Pilot wage, hangar costs, insurance, etc.)

79. Occupied Hourly Fee: Direct Operation Costs (Fuel, airport taxes, catering, etc.)14

81. Most Experienced: 285,000 Flights annually.

82. Market Leader: More companies and individuals use NetJets than all others combined.

83. Financial Strength: Berkshire Hathaway backing.

84. Largest Fleet: 840 Aircraft among 14 types.

85. Global Accessibility: more than 170 Countries.

86. Safety

87. Including pilots who have flown Air-Force-One.

88. Average 7500 hours of flight experience.15

89. Advertisements 16

91. Amenities and services in-flight are selected regarding to owners interest.

92. NetJets is the biggest, the most luxurious, and the most experienced aviation company offering private jet service.

93. NetJets has a fleet size as big as the second biggest airline in the world. However, the crisis in 2009 had a major effect in NetJets’ financials. The company decided to downsize in fleet, cancelling the orders from various manufacturers.17

95. The biggest companies are often choosing the chartering option instead of fractional ownership. NetJets might make a radical move and offer chartering options next to fractional ownership. Therefore, instead of just focusing on individuals, NetJets might draw the companies’ attention as well.

96. Special offers for specific aircraft types, such as offering a lease option for a type of aircraft in the fleet would be beneficial. XOJet’s Citation X Lease option is an example to that.18

97. References Anselmo, J.. (2010, February). Hawker Posts $712 Million Loss As NetJets Orders Evaporate. Aviation Daily, 379(27), 3. Retrieved April 8, 2010, from ABI/INFORM Trade & Industry. (Document ID: 1969881961). Flottau, J.. (2009, February). NetJets Buys GA Airport Near Frankfurt, Germany. Aviation Daily, 375(21), 1. Retrieved April 8, 2010, from ABI/INFORM Trade & Industry. (Document ID: 1645326111). Garvey, W.. (March 15, 2010). Buffet: “I Failed You” with Netjets. Aviation Week & Space Technology. 45. Retrieved April 8, 2010, from ABI/INFORM Trade & Industry. Hughes, D. (2008, December 15). NetJets and NextGen. Aviation Week & Space Technology, , 38. NetJets Inc. (2010). NetJets fast facts. Columbus, OH: Author. Richard Newman. (15 August). NetJets headquarters moved out of New Jersey. McClatchy - Tribune Business News. Retrieved April 8, 2010, from ProQuest Newsstand. (Document ID: 1831274531). Sarsfield, K., (2009, July). Netjets Europe to Get Rid of Equivalent of 300 Pilot Jobs. Flight International. Retrieved April 8, 2010, from ABI/INFORM Trade & Industry. Sarsfield, K.. (2009, October). NetJets slashes jobs as chief resigns. Flight International, 176(5210), 24. Retrieved April 8, 2010, from ABI/INFORM Trade & Industry. (Document ID: 1904808311). Starry, C., & Bernstein, G., 2008. The Economics of Private Business Jet Travel. Business Economics, 43(4), 36-44. Retrieved April 8, 2010, from ABI/INFORM Global. (Document ID: 1632635051). Swickard, J. E.. (2008, August). NetJets Buys 40 More Gulfstream in $1.9 Billion Deal. Business & Commercial Aviation. 22. Retrieved April 8, 2010, from ABI/INFORM Trade & Industry. Swickard, J. E.. (2009, September). NetJets Founder Santulli Resigns. Business & Commercial Aviation. 13. Retrieved April 8, 2010, from ABI/INFORM Trade & Industry. Swickard, J. E.. (2010, April). NetJets Posts ‘Staggering Loss,’ but Buffet Predicts Profitability. Business & Commercial Aviation. 13. Retrieved April 8, 2010, from ABI/INFORM Trade & Industry. Wall, R.. (2010, March). Dassault Also Hit by NetJets Cancellation. Business Aviation, 8. Retrieved April 8, 2010, from ABI/INFORM Trade & Industry. 19