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  1. 1. Cultural Communication <ul><li>Culture </li></ul><ul><li>And </li></ul><ul><li>Society </li></ul>
  2. 2. Contents <ul><li>Introduction </li></ul><ul><li>Evolution of culture and society </li></ul><ul><li>History of indian culture </li></ul><ul><li>Culture and society of india </li></ul><ul><li>Limitations of culture </li></ul><ul><li>Impact of culture on society </li></ul><ul><li>conclusion </li></ul>
  3. 3. Introduction <ul><li>Shared meanings and values held by groups in society that give significance to their actions </li></ul><ul><li>Historically created guides for living and collective mental programming, derived from deep assumptions </li></ul><ul><li>Reflected in the values, attitudes, and behaviour of individuals and groups </li></ul><ul><li>Learned , not innate </li></ul><ul><li>Patterned , shared , and passed down through the generations </li></ul>
  4. 4. Evolution of culture and society <ul><li>Society and culture have evolved through four overlapping stages </li></ul><ul><li>Physical stage </li></ul><ul><li>Vital stage </li></ul><ul><li>Mental stage </li></ul><ul><li>Spiritual stage </li></ul>
  5. 5. Physical stage When humans first evolved on earth individuals were mostly focused on their very survival and existence; everything else was secondary. The atmosphere was one of physical and psychological insecurity . Threats were perceived everywhere -- from threats in nature to threats from other tribes or collectives. In this physical stage people's social awareness was limited to the tribe. To think and act outside of the tribe and tradition was considered treasonous. In other words, humans had a very limited sense of their own selves. They were beyond to the concerns and authority of the collective.
  6. 6. Vital stage Over time society, the collective, overcame these threats from nature, from the outside.In this stage we see a willingness of people to engage others not of their own tribe or collective. We begin to see the beginnings of trade with other tribes, more interaction with others. This leads to the desire for more travel and exploration to expand trade and resources. Gradually there is an awakening that the individual can improve his own lot, and that he does not have to only focus on the concerns and needs of the collective.  In this vital stage there is a broadening of the social interactions, of interchange with others. We could now focus on our own individual self-interests.
  7. 7. Mental stage The first thing that we notice about the mental stage is that society begins to value the vast amount of accumulated knowledge of the past. In the modern era this knowledge base of the past began to be organized, codified, and then disseminated to the population. Information that was formerly unfocused and scattered is now distributed through systems of training and education. That in turn energizes individuals to further advancement in work, their careers. And then that in turn accelerates people's achievement in life, which we can see expressed in the vast developments in science, communications, and technology of recent years. Then through that rapidly expanding technology base, through exposure to the vast knowledge base presented in media, in the Internet, people become even more aware of what can be achieved. They become aware of possibilities for achievement; and see that others are doing it. That in turn leads to an era of ever rising expectations ; people want and demand more in their own lives. It's actually been going on for centuries. Freedom, democracy are unstoppable forces that have emerged in the last century or two. These are products of the rationality of the mental age; an acknowledgement of the needs for these essential values in life. Now that same freedom is extending further as we each as individuals become aware of our ability to fulfill our individual dreams, our own self-fulfillment and human potential.
  8. 8. Spiritual stage a longing for a unity of awareness and perception that mind cannot hold; an openness to greater truths, greater insights, spiritual knowledge and vision. To an understanding that our individual will, the collective will, and the Divine will are all bound together
  9. 9. History of Indian culture <ul><li>The history of Indian culture begins with Harappa and Mohenjodaro, which were ancient Indian cities that existed between 3000 and 1500 BC </li></ul><ul><li>With the advent of Brahminism, Buddhism, Jainism and Hinduism, Islam Indian culture expanded its wings  </li></ul>
  10. 10. Culture and Society of India <ul><li>Marriages </li></ul><ul><li>Dances </li></ul><ul><li>Dressing style </li></ul><ul><li>Religion in India </li></ul><ul><li>festivals </li></ul><ul><li>politics </li></ul><ul><li>rituals </li></ul>
  11. 11. Limitations of Culture Unity in diversity is best seen in India peoples. <ul><li>Gender - inequality is a phenomenon causing concern in the Indian society. The Indian society is highly prejudiced against the female gender. </li></ul><ul><li>Education - Providing Primary education has been the motto of the government. So far the government has not live up to its promises with the results that there are more illiterate people than functionally literate people in India   </li></ul><ul><li>Culture - India has a rich cultural and artistic heritage. The fact that India was invaded and ruled by various kings down the ages is already reflected by its impact on India culture. The Gupta dynasty, the Mughal dynasty and many other dynasties influenced and contributed to the Indian culture   </li></ul>
  12. 12. Impact of culture on society <ul><li>Corporate culture </li></ul><ul><li>Advertisement culture </li></ul><ul><li>Movies culture </li></ul>
  13. 13. Corporate culture <ul><li>Assumptions and beliefs underlying the values and norms that people within an organization are expected to uphold </li></ul><ul><li>Helps individuals to understand what constitutes acceptable and unacceptable behaviour </li></ul><ul><li>Often unspoken or undocumented </li></ul><ul><li>Implicit rather than explicit and therefore endures at the sub-conscious level </li></ul><ul><li>Very difficult to investigate or change </li></ul>
  14. 14. Cultural strength <ul><li>Organizations with strong cultures found to be more successful than those with weak ones </li></ul><ul><li>More evidence of cohesiveness, loyalty and commitment because core values are more widely shared by the members of the organization </li></ul><ul><li>The stronger the culture, the fewer formal rules and controls are needed to obtain compliant behaviour from workers </li></ul><ul><li>Negative implications for equal opportunity or diversity measures because such a strong culture, based on shared values and beliefs, tends to recruit and promote in its own image </li></ul>
  15. 15. Advertisement culture <ul><li>Advertisement reflects ideas and ideas define culture </li></ul><ul><li>advertisement change with changing trends in society </li></ul><ul><li>restricted to the norms of society </li></ul><ul><li>advertisement reflects the way we think about things and the way see ourselves&quot;- O'Guinn,Allen and Semenik . </li></ul>
  16. 16. Culture of Indian cinema <ul><li>History </li></ul><ul><li>Stars </li></ul><ul><li>Directors </li></ul><ul><li>Impact on society </li></ul>
  17. 17. Conclusion <ul><li>very vast and great culture </li></ul><ul><li>impact on society </li></ul><ul><li>Forces at work within a society </li></ul><ul><li>Contact between societies </li></ul>
  18. 18. THANK YOU