This deck is about how Netflix's famous show, The Stranger Things use marketing campaigns to create buzz around their show and increase audience engagement

1. NETFLIX’S CAMPAIGN FOR “STRANGER THINGS”
PERSONAL BRANDING #4
Submitted by:
RAVLEEN KAUR
135435188
MKM915 MMT
Submitted to-
Prof. Jason Dojc
Date- 23rd of July, 2019

2. NETFLIX HAS BEEN PAVING THE PATH OF
STREAMING DIGITAL CONTENT SINCE 1997
 Netflix is a one of the world’s leading internet
entertainment services with over 151 million paid
subscribers in about 190 countries enjoying TV series,
documentaries, movies and more across a variety of
genre and languages.
 Netflix has changed the TV industry game. Now, people
are more likely to buy a Netflix subscription to watch the
content that they want instead of subscribing to
traditional Television entertainment services.
 Netflix subscribers can watch as much content as they
want for as long as they want, anytime, anywhere on
any screen they’ve connected with their Netflix account
 Netflix is facing difficulties due to increase in its
competitors like HBO, Disney and Apple. Netflix needs
to focus more in increasing the variety of content it
provides and streamline their app for the future.
2019-07-23 2Source: https://media.netflix.com/en/about-netflix

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Netflix has undertaken several marketing initiatives to create campaigns for it’s most significant release of “Stranger Things”
Netflix has been pursuing more deals with
major brands like Coca-Cola, Baskin-
Robbins, Lyft, and Burger King around its
tentpole series, similar to the way movie
studios do for their blockbuster releases.
Netflix has agreements with about 75
brands to promote "Stranger Things”
Netflix created creative and customer-
centric strategies which lead to the
success of its digital marketing
For “Stranger Things”, Netflix partnered
with Snapchat to create an augmented
reality experience.
H&M partnered with Netflix to create a line
of t-shirts, shorts, and swimwear inspired
by the fictional Hawkins Community Pool
some of which were worn by characters
on-screen.
Burger King is offering an Upside Down
Whopper Meal at only 11 locations. The
Upside Down Whopper Meal is literally
just a regular Whopper but upside down,
served with fries and a co-branded Coke.
Source: https://www.vox.com/the-goods/2019/7/1/20677607/stranger-things-3-coca-cola-netflix-product-
placement

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According to me, Netflix made a great move by including a number of brands with its show in order to create
more brand awareness and increase brand loyalty
• Coca-Cola’s partnership with Netflix
as part of Stranger Things 3 gave
Netflix to increase their brand
knowledge and awareness and
Coca-Cola an opportunity to
address their 1980s New Coke
trend.
• Stranger Things, itself is a show
based in 1980s and so Nostalgia
marketing is the perfect type of
marketing to use in order to
connect with the audience.
• This has been Coca-Cola’s first
most integrated campaign with
any entertainment company so far.
• Netflix should continue its
relationship with brands like Coca-
Cola through its shows so that one
day Netflix itself can cross-market
with Coca-Cola.
• Through this mash-up marketing
strategy, Netflix is trying to make
money from these brands and stay
competitive since HBO and Disney
are coming up as its biggest
threats.
• The overall campaign
demonstrates how Netflix is
evolving the way it markets its
flagship shows, and tapping into
new channels, audiences, and
advertising dollars with the help of
other brand
• There is one major commonality amongst Netflix, Stranger Things and Coca-Cola and that is their colors “Red,
Black and White” which psychologically create similar brand trust and loyalty amongst the three.

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Netflix’s social media accounts are extremely interactive way and creates relationship with its audience

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Netflix keeps a very casual and friendly tone while communicating to its followers on it’s social media accounts
• Netflix stays updated with the recent trends and tweets about them regularly
without trying to play safe.
• Netflix also hands the authority to run their account to Netflix actors so that
followers can communicate and hear the opinions of their favorite celebrities.
• There is no doubt about it that Netflix is winning the social media game since
they provide the shows behind the scenes content which helps fans stay
connected to their shows.
• Netflix US itself has 6 million followers on Twitter.
• Netflix’s twitter is far more engaging than its Facebook page since it
stimulates conversation
• Netflix US has more than 16 million followers on
Instagram.
• Netflix uses its Instagram majorly to post some
promotional infographics
Netflix has around 60 million fans on
Facebook

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THANK YOU!
Submitted by:
RAVLEEN KAUR
135435188
MKM915 MMT