This digital strategy document outlines Netflix's goals of increasing subscriptions by promoting its new exclusive series "Hemlock Grove". The strategy targets both teenagers and their parents. It will engage teenagers on social media to generate buzz about the show. This will influence parents as teenagers nag them to subscribe. The key message is that Netflix provides the best choice in visual entertainment through its expanding catalogue and viewing options on any device. Tactics include social media contests and an AMA with the cast. Success will be measured by growth in social followers, positive reviews, awareness and preference over competitors.
Over the course of the semester I worked on a group project on Netflix. Taking a look into Netflix's history and how they compete against their competitors.
Netflix: Digital Marketing Evaluation of the Over-the-top Media-Service ProviderSagarChaujar
Netflix: Digital Marketing Evaluation of one of the World's Biggest Media Service Provider with its Social Media Strategies & Consumer Insights/Sentiments on the campaigns they run on the Internet.
This is an hypothetical Digital Strategy for Netflix, the global TV content provider. This was an assignment for the Crash Course in Digital Strategy held by Julian Cole (BBH - NY).
Digital strategy promoting Narcos, Netflix's new original series (2015)
Final assignment: Crash course in digital strategy by @juliancole on Skillshare.
--> http://skl.sh/1FU8myR
Questions & feedback welcome! :D
--> @clement_simon
This case study was done as a part of my class assignment for Introduction of Analytics. It explains how Netflix uses Big Data and why is so successful.
Why I chose Netflix
Netflix: Stepping into Streaming
CLV used in Netflix
How Netflix uses Big Data and Analytics
Latest Relevant News!!
Conclusion
Digital marketing brand comparison between Netflix and Hulu for Jen Osbon's Social Media Marketing Strategy (Mark 4450) course at the University of Georgia
Over the course of the semester I worked on a group project on Netflix. Taking a look into Netflix's history and how they compete against their competitors.
Netflix: Digital Marketing Evaluation of the Over-the-top Media-Service ProviderSagarChaujar
Netflix: Digital Marketing Evaluation of one of the World's Biggest Media Service Provider with its Social Media Strategies & Consumer Insights/Sentiments on the campaigns they run on the Internet.
This is an hypothetical Digital Strategy for Netflix, the global TV content provider. This was an assignment for the Crash Course in Digital Strategy held by Julian Cole (BBH - NY).
Digital strategy promoting Narcos, Netflix's new original series (2015)
Final assignment: Crash course in digital strategy by @juliancole on Skillshare.
--> http://skl.sh/1FU8myR
Questions & feedback welcome! :D
--> @clement_simon
This case study was done as a part of my class assignment for Introduction of Analytics. It explains how Netflix uses Big Data and why is so successful.
Why I chose Netflix
Netflix: Stepping into Streaming
CLV used in Netflix
How Netflix uses Big Data and Analytics
Latest Relevant News!!
Conclusion
Digital marketing brand comparison between Netflix and Hulu for Jen Osbon's Social Media Marketing Strategy (Mark 4450) course at the University of Georgia
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
Paul Kontonis | Outrigger Media | A Marketer's Assessment of the Live YouTube...Will Richmond
Outrigger Media Chief Media Evangelist Paul Kontonis presentation titled "A Marketer's Assessment of the Live YouTube 100 Channels." Presented at the VideoNuze 2012 Online Video Advertising Summit, June 19, 2012, NYC.
This is a Term Paper in compliance to our subject Services Marketing. The company that was assigned to me is Parasat Cable TV; a local cable TV provider here at Cagayan de Oro City.
A Day in the Life of Digital Convergence: The Evolution of TelevisionDanica Christidis
Web Media 207, RWC
Television has become an integral part of most consumer's everyday lives. However over the recent years, the ways in which we interact with television have drastically changed. These changes can be attributed to the rise of digitisation and convergence.
Images featured in this work are either or my own creation or can be reused under copyright law.
The purpose of this work is for educational uses.
A Day in the Life of Digital Convergence: The Evolution of Television by Danica Christidis is licensed under a Creative Commons Attribution 4.0 International License.
References
Eadie, M. (2005). The Digitisation Process: an introduction to some key themes. Retrieved from http://www.ahds.ac.uk/__print__/creating/information- papers/digitisation-process/index.htm.
Jenkins, H. (2006, June 19). Welcome To Convergence Culture. [Web log post]. Retrieved from http://henryjenkins.org/2006/06/welcome_to_convergence_culture.html.
Jenkins, H. (2007, March 22). Transmedia Storytelling 101. [Web log post]. Retrieved fromhttp://henryjenkins.org/2007/03/transmedia_storytelling_101.html.
Leaver, T. (2008). Watching Battlestar Galactica in Australia and the Tyranny of Digital Distance. Media International Australia, 126, 145-154. Retrieved from http://link.library.curtin.edu.au/p?cur_digitool_dc162834.
Leaver, T. (2010). FlashForward or FlashBack: Television Distribution in 2010. Flow TV, 11, 1. Retrieved from http://flowtv.org/?p=4668.
Mittel, J. (2006). Tivoing Childhood. Flow TV, 3, 1. Retrieved from http://flowtv.org/2006/02/tivoing-childhood/.
RobThomas. (2015, January 20). The 2nd #VERONICAMARS novel, #MrKissandTell is now available! I will be at Austin’s Book People 1/30 signing copies. [Tweet]. Retrieved from https://twitter.com/RobThomas/media.
This deck is about how Netflix's famous show, The Stranger Things use marketing campaigns to create buzz around their show and increase audience engagement
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
Paul Kontonis | Outrigger Media | A Marketer's Assessment of the Live YouTube...Will Richmond
Outrigger Media Chief Media Evangelist Paul Kontonis presentation titled "A Marketer's Assessment of the Live YouTube 100 Channels." Presented at the VideoNuze 2012 Online Video Advertising Summit, June 19, 2012, NYC.
This is a Term Paper in compliance to our subject Services Marketing. The company that was assigned to me is Parasat Cable TV; a local cable TV provider here at Cagayan de Oro City.
A Day in the Life of Digital Convergence: The Evolution of TelevisionDanica Christidis
Web Media 207, RWC
Television has become an integral part of most consumer's everyday lives. However over the recent years, the ways in which we interact with television have drastically changed. These changes can be attributed to the rise of digitisation and convergence.
Images featured in this work are either or my own creation or can be reused under copyright law.
The purpose of this work is for educational uses.
A Day in the Life of Digital Convergence: The Evolution of Television by Danica Christidis is licensed under a Creative Commons Attribution 4.0 International License.
References
Eadie, M. (2005). The Digitisation Process: an introduction to some key themes. Retrieved from http://www.ahds.ac.uk/__print__/creating/information- papers/digitisation-process/index.htm.
Jenkins, H. (2006, June 19). Welcome To Convergence Culture. [Web log post]. Retrieved from http://henryjenkins.org/2006/06/welcome_to_convergence_culture.html.
Jenkins, H. (2007, March 22). Transmedia Storytelling 101. [Web log post]. Retrieved fromhttp://henryjenkins.org/2007/03/transmedia_storytelling_101.html.
Leaver, T. (2008). Watching Battlestar Galactica in Australia and the Tyranny of Digital Distance. Media International Australia, 126, 145-154. Retrieved from http://link.library.curtin.edu.au/p?cur_digitool_dc162834.
Leaver, T. (2010). FlashForward or FlashBack: Television Distribution in 2010. Flow TV, 11, 1. Retrieved from http://flowtv.org/?p=4668.
Mittel, J. (2006). Tivoing Childhood. Flow TV, 3, 1. Retrieved from http://flowtv.org/2006/02/tivoing-childhood/.
RobThomas. (2015, January 20). The 2nd #VERONICAMARS novel, #MrKissandTell is now available! I will be at Austin’s Book People 1/30 signing copies. [Tweet]. Retrieved from https://twitter.com/RobThomas/media.
This deck is about how Netflix's famous show, The Stranger Things use marketing campaigns to create buzz around their show and increase audience engagement
1 Was it a wise move by Netflix to move from a distribution.pdfabyssiniaimpex1
1. Was it a wise move by Netflix to move from a distribution company to a production company?
2. Can they afford to sustaining and producing original content or will they ultimately have to
buy/merge with a movie/television studio to create a greater portfolio of content?
Article: In 2018, Netflix had over 125 million subscribers in some 190 countries worldwide. It had
earned almost $12 billion in revenues in 2017, and rapid growth in both domestic and international
subscribers had fueled intense investor enthusiasm, causing its market capitalization to reach just
under $150 billion and making it one of the fastest-growing stocks on the market. A photo shows a
puppy dressed in a coat posing. The text behind reads, A Netflix film, Benji. John Sciulli/Getty
Images Entertainment/Getty Images When Netflix was founded in 1997, its business model was to
rent and sell movies on DVDs by mail. Customers could browse and select movies online, and
those movies would be mailed out to the customer, who would then mail the movies back after
watching. Though it initially started with a per-movie rental fee like its largest bricks-and-mortar
rival, Blockbuster, it soon moved to a subscription fee. Customers could choose among plans with
different prices based on how many movies they wanted to rent simultaneously, and they could
keep movies out at long as they wanted without late fees. The subscription plan was a hit, and by
2005 the company was shipping out over a million DVDs a day. One of the most compelling
features of the Netflix site was its recommender system. As people rented movies, Netflix
prompted them to review the movies they had already seen. It thus steadily accrued a massive
database about correlations among movie preferences that it could use to make movie
suggestions to users. For example, if a user gave a five-star rating to Journey to the Center of the
Earth, the system would suggest they might also like The Mummy, Indiana Jones and Kingdom of
the Crystal Skull, and Inkheart. The service turned out to be enormously popular and soon
sounded a death knell for bricks-and-mortar video stores. By having centralized inventory and
shipping movies to people, Netflix could offer a much wider selection than physical stores could
offer, and its scale meant it could both negotiate better prices on content, and invest in value-
added services for customers like the review and recommender systems mentioned previously,
online movie trailers, and more. Importantly, Netflix was also a key channel for films by small,
independent filmmakers to reach audiences, enabling the company to forge relationships that
would prove to be increasingly valuable as time passed. In 2007, Netflix began offering movie
streaming, which rapidly grew to be the preferred mode of movie consumption. Then, in 2011, the
company began acquiring original content for exclusive distribution on Netflix, starting with the
series House of Cards and Lilyhammer. By 2013, it had moved into co-.
Increasing Netflix's Revenue, Issue, Analysis, and RecommendationsEmilyAnneFletcher
In this final paper, my group and I use SWOT analysis to understand the problems that Netflix is facing in its business strategy and uncover how to combat these issues. We propose solutions based on our analysis to give Netflix a competitive advantage.
Increasing Netflix's Revenue, Issue, Analysis, and RecommendationEmilyAnneFletcher
In this final paper, my group and I use SWOT analysis to understand the problems that Netflix is facing in its business strategy and uncover how to combat these issues. We propose solutions based on our analysis to give Netflix a competitive advantage.
This was a final project for IMC 618 - PR Concepts & Strategy. This Public Relations plan spanned 9 weeks and was the final execution for my chosen client, Netflix.
For my Capstone at Flagler College, I conducted primary and secondary research to establish a marketing and public relations campaign to deter consumers from pirating Netflix Original content.
In recent years Black Friday has invaded UK & European shores. Largely driven by e-commerce, Europe's B.F has benefitted bricks and mortar retailers and looks likely to continue well into the future.
Human Agency: Discover Ireland Digital campaignMichael Browne
Advertising campaign including digital executions for Discover Ireland, the Irish tourist board developed by 'Human' agency of which i was the brand strategist
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢ Korean Vietnam Partnership - Fair with LG
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
The key differences between the MDR and IVDR in the EU
Skillshare Strategy Project
1. Creating a Digital Strategy
for
Final project submission for Digital Strategy skillshare
program by Julian Cole
Presented By Michael Browne
@rontherocket
March 2013
3. Core Consumer Question
“How do we boost Netflix subscription
numbers by utilizing the release of its
new and exclusive series Hemlock Grove”
4. Before we begin our strategic analysis. Lets start by taking a brief
look at the History of this innovative organization Netflix and
how, within a short time, it has come from relative obscurity
to become a leading player in the battle for our viewing entertainment
5. Established in 1997, the company
is headquartered in Los Gatos,
California. Netflix started life as a
subscription based DVD
distributor in 1999 (which it still
operates today).
6. This new business model changed industry norms in home
entertainment and Netflix were in direct competition with long
established bricks and mortar retailers with proven pedigree
And considerable financial resources
7. Undaunted by intense competition Netflix began to stamp its
mark on the industry and by 2009 it offered a catalogue of over
100,000 titles on DVD and had surpassed the 10 million
subscribers mark. In February 25, 2007, Netflix announced its
billionth DVD delivery
8. Although highly profitable Netflix realized that the business landscape was
changing. DVD’s were and aging technology and the new war ultimately
was to be waged online. Because of its success in the DVD industry Netflix
was able to harness the power of its brand name and expertise helping it
quickly diversify into the online entertainment market.
17. Strategic Goals
To increase the overall number of subscribers to Netflix
To sell Netflix as an innovative streaming platform by utilizing digital
channels and social media in a way that will differentiate it from its
competitors.
To promote “Hemlock Grove” as part of its expanding exclusive content
offerings that provides new viewing options to viewers
To highlight Netflix as the number one streaming service, unrivalled in
terms of its viewing catalogue, viewing options and customer service.
To use digital and social media channels to promote Hemlock Grove and
to engage its teenage audience forming a two-way dialogue with them.
30. Our campaign will therefore have two main targets
Teenagers viewers of “Hemlock Grove” and more
importantly their parents
31. If Netflix is to be successful in capturing the teen
audience it needs to appeal to them by engaging
with them, on their terms, in their environment
34. Netflix needs to generate conversation amongst
teens getting them to talk about what they
watched, how they watched it and what they
thought about it. Positive sentiment will get them
to spread the good word about the show and the
service to friends and peers as well as
influencers who are not yet subscribed.
35. If Netflix can capture the hearts and minds of the
teen audience getting them to act as
ambassadors for the brand they are much more
likely to be successful in converting undecided
parents to subscribe to the service
36. By winning favor with teenagers through
engagement Netflix will already be half way to
getting parents to subscribe to the service. The
final push to win over parents will be showing
them that the service has the broadest viewing
catalogue of family entertainment. That it is
committed to investing in the best new and
exclusive series and that it has built its
reputation by delivering outstanding customer
service.
37.
Remember The Golden Rule!
38. Never underestimate the persuasive power
of the annoying teenager Hell bent on
Getting what they want!
40. Strategic
Insights
People have are increasingly demanding that
1
their viewing media be more flexible and
adaptable to their busy lifestyle
2
Customers ultimately want to have control over
their viewing options and watch at a time that
suits them.
3
“House of Cards” has displayed positive
feedback from consumers in terms of their
response to the innovative release of the new
series
41. Strategic
Insights
It’s release has helped to differentiate Netflix in two ways
4
A) as a streaming service committed to investing large
resources in the production of new and exclusive
programming. B) As a company that is dedicated to
innovation by giving its customers more viewing options
for its exclusive content.
5
With it’s block release of new programming Netflix has
broken a sixty-year old television broadcasting tradition of
releasing series incrementally. This is a high-risk strategy
for the company but proves they are willing to take
calculated risks to win the hearts and minds of existing
and new customers.
43. We want to communicate the idea that Netflix is
a dynamic organization dedicated to providing its
customers with premium and exclusive
entertainment in multiple formats across multiple
devices. We want our customers to know that
Netflix are committed to constantly finding new
ways of exceeding their expectations.
44. If the strategic campaign
were to communicate one
Message it would be…
45. Single Minded Proposition
Netflix provides the best in visual entertainment
by providing our customers with the highest
levels of choice and service. Choice for us
represents not simply title selection but also
format and platform choice, as well as the
power to choose what to watch, when to watch
and how to watch, anyway you want.
46. And If the campaign were
to communicate one
Word it would be…
47. Single
Minded
Proposi:on
Netflix provides the best in visual entertainment
by providing our customers with the highest
levels of choice and service. Choice for us
represents not simply title selection but also
format and platform choice, as well as the
power to choose what to watch and how to
watch, anyway you want.
51. Reasons To Believe
Netflix have been the leaders in visual
entertainment innovation initially with its DVD
postal ordering service and since 2007 with
instant online streaming service. Its reputation
has been built on providing it customers with
wider choice and better options.
52. Reasons To Believe
Now with the release of House of Cards and
Hemlock Grove, Netflix it is once again redefining
the rules, breaking traditional convention and
proving its commitment to providing its
customers with even more control in their
viewing options.
53. Reasons To Believe
By block releasing new exclusive programming
Netflix is once again putting power back in
consumer hands. They choose how they watch.
They can go the traditional skinny diet of one
episode at a time or dive right in and watch the
entire series in one sitting.
54. Comms Framework
Current
consumer
behavior
Desired
Response
Undecided
Parents
of
teenagers
Subscrip:on
paying
Parents
• Buying
Facebook
Youtube
News
sites
Digital
Buzz
Google
Search
Owned
Social
Tumblr
TwiKer
Mashable
Technology
Forums
NeClix
Site
Awareness
Considera:on
Buying
Crea:ve
Messaging:
NeClix
are
all
Crea:ve
Messaging:
NeClix
invest
Crea:ve
Messaging:
NeClix
is
compe::vely
about
providing
choice
for
customers
heavily
In
new
programming
like
priced
and
has
a
customer
service
that
is
Hemlock
Grove
second
to
none
Reasons
to
Believe:
Brand
name
Reputa:on
Reasons
to
Believe:
Word
of
mouth/ Reasons
to
believe:
Industry
leader,
word
of
recall
from
success
of
House
of
Cards
mouth,
Internet
search.
Published
data
Media
Media
Media
Rich
Media
Earned
Media
NeClix
Website
Banner
Ads
Social
Adver:sing
Owned
Social
Social
Media
Ads
Banner
Adver:sing
Search
Home
Page
Takeovers
Microsite
Social
Ads
56. Facebook Tactics
Time Out Competition
The idea is that Netflix FB fan (whose family are subscribers)
watch the series of Hemlock Grove and answer a number of
questions based on various parts of the show. A maximum
of five members in any group allowed four of which are
not Netflix subscribers. Once started teams have a maximum
of 24 hrs to complete the quiz. Prizes awarded to winner
Prizes given to Netflix FB fans who enlist 5 people from
their Facebook friends list to subscribe to Netflix
57. Twitter Tactics
The starring cast of the Hemlock Grove series, including
producer Eli Roth, participate in a fan Q&A session via twitter.
The cast also shows their involvement and commitment to fans
by favouriting their preferred fan tweets under the Hemlock
Grove hash tag. Prizes awarded to fan that writes
Tweet of the Day
60. Retention
Increase
FB
Likes
from
3.7
to
5
million
Increase
TwiKer
connec:ons
from
284,000
to
half
a
million
Aim
for
70%
5
star
product
reviews
in
Technology
websites
and
blogs
Aim
for
80%
posi:ve
sen:ment
about
brand
from
web
ac:vity
Purchase
Increase
Subscrip:on
numbers
by
10
million
in
twelve
months
Preference
20%
increase
in
purchase
preference
40%
recall
for
Hemlock
amongst
teen
target
Consideration
80
million
visitors
to
website
and
FB
page
Awareness
150
million
page
impressions
to
target
audience
62. exclusive content-Anyway you like it
We re All About Choice
Welcome
Back
Michael!
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66. Moving Forward
In order to build customer subscriptions Netflix must
It must continue its one-month free trail as part of its promotional
strategy
Netflix must be leaders in customer service. High customer
satisfaction leads to greater customer retention and a reputation that
sells itself. Netflix should capitalize on this long term.
It must place a high priority on social media activities as a vehicle
towards achieving high customer satisfaction levels and retention.
67. Moving Forward
In order to build customer subscriptions Netflix must
It must continue to invest heavily in top quality content either through
commissioning exclusive production or buying in from outside production
sources.
It must never cease to be innovative and constantly strive to bring its
customers the highest levels of choice and viewing options at a competitive
price.
68. Thanks
Michael Browne
michaeltbrowne@gmail.com
@rontherocket