Netflix was founded in 1997 and launched as a DVD-by-mail service in 1999, offering a subscription model with no late fees. It has since expanded to become a leading global video streaming service available on any internet-connected device. Netflix aims to replace traditional television and expand its library of movies and TV shows while maintaining its position as the top provider of online video content through affordable subscription prices and a convenient, customer-focused experience.

1. Submitted by:
Anushka Khandelwal
Harshali Bajpai
Shreya Surana

3. Netflix’s Background
• Founded in 1977
• Monthly subscription- based company that provides its members a vast
selection of movies and television series that they can watch without any limit

4. Origin
• Founded by Reed Hasting and Mitch Lowe
• Launched as a DVD-by-mail service in 1999.
• Subscription model – No shipping fees and no late charges.

5. Mission Statement
• “Our core strategy is to grow our streaming subscription business domestically
and globally. We are continuously improving the customer experience, with a
focus on expanding our streaming content, enhancing our user interface and
extending our streaming service to even more internet-connected devices,
while staying within the parameters of our consolidated net income and
operating segment contribution profit targets.”
• Simplified- “ Our main strategy is to grow our business while providing a user
friendly service, with the goal to expand our service to more mobile platforms
and staying within our budgets.”

6. Company goals and objectives
• Maintain our Position in the video-streaming market
• Configure a demand system where customers can request media selections
that we currently do not hold.
• Provide better streaming in mobile forms.
• Replace television as a primary source of visual entertainment.
“The age of broadcast TV will probably lasts until 2030”.
- Netflix CEO,
Reed Hastings.

7. Company
Netflix aim to be the top provider of video streaming content and have
quality material to be viewed. Our Product and services are made with
customers in mind.
• Convenience is a top priority.
• Customer has a voice.
• Providing customers affordability.
• Easy exit of customers.

9. Netflix’s main competitions
• Hulu (Plus)
• Amazon Prime Video
• You Tube

10. Market Segmentation
Netflix appeal to a very large and diverse market group, its customers can be
anyone from the ages of 18 to 59.
But Netflix’s target market segments are:
a) College students
b) Families
The main needs that Netflix suffice are time efficiency, convience, low
affordable price, and variety.

11. Netflix Marketing mix

12. Product
• Add more recent movies .
• Sports instant streaming.
• Expanding the library collection.
• Accommodate different internet speeds.
• More medium of payments.

13. Place
• Netflix place is the internet and since they are currently provided these by
Amazon more can be done to establish own facilities.

14. Price
• $7.99 should not be changed abruptly and
proper communication should be
done before the changes.

15. Promotion
• Continue for 1 month free and communicate it in all advertisements.
• Mobile text once every two months.
• Social media and internet banners Ads TV commercials emphasis on free
month trial.
• QR codes on movie size candy and pop con packs twice a year for 3
months period each.
• Sponsor film festivals like Sundance, Slam dance etc. and Emmy awards as
well.

16. People
• Increase the customer service team.
• More training for the people.
• Advanced tools and soft wares for the customer.

17. Process
• Simple self- service.
• Easy to access the site and apps.

18. Physical
• More features for the Netflix websites.

19. THANK YOU