Netflix started as a DVD rental service in 1997 and introduced streaming in 2007, becoming the leading online streaming service. It now has over 75 million subscribers globally. Netflix's business model focuses on unlimited streaming for a low monthly fee. The company aims to continuously improve the customer experience by expanding its streaming content library and making the service accessible across more devices. Netflix sees opportunities in growing its international subscriber base and licensing content globally. It faces threats from competitors but maintains strengths in its large scale, brand, and personalized recommendations that help differentiate its service.