This document discusses how data and digital transformation can change the world. It provides examples of three organizations that are leveraging data to have a positive impact: 1. Planet Labs captures data from over 140 satellites daily to provide disaster relief teams, farmers, and engineers with information to help people. 2. The European Space Agency gathers data from space missions to map stars, study comets and planets, and make data available to researchers and the public to advance scientific understanding. 3. Digital transformation uses technology to improve business performance and reach through data-driven products, services and experiences.

1. Digital Transformation
Change the World with Data
Jan Jiskra
Country Lead CZ/SK
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2. 2
Unleashing the Earth’s data
to save our planet
Planet Labs
Capture and distribute data from over 140 satellites
imaging the Earth’s 15 million square kilometers
every day. So disaster relief teams know where to
send supplies, farmers know when and where to
plant crops, and civil engineers know where and
how to develop cities.

3. 3
European Space Agency
Map 1 billion stars, gather data from a robot on
the Rosetta comet, and drive planetary missions
to find more objects in the Solar System. Support
astronomy missions that look at the Universe across
different wavelengths. And make 2 PBs of data
available to researchers and the general public to
know the next unknown.
Massive data to deepen our
understanding of the universe

4. Those at the forefront of digital transformation use technology to
radically improve the performance and reach of their enterprise
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67% of Global 2000 CEOs
will put digital
transformation at the
center of their growth
and profitability strategies.
By 2020 it is expected that…
50% of the G2000 will see
the majority of their business
depend on their ability to
create digitally-­enhanced
products, services and
experiences
—Forbes, December 2015 —IDC Directions 02/17

5. Companies with data-­driven
environments have up to
50% higher market value
than other businesses.
Providing much needed growth for those who get it right
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—IDC FutureScape 11/16
By the end of 2017, revenue growth
from information-­based products
will double the rest of the
product/service portfolio for one-­
third of Global 2000 companies.
—IDC FutureScape 11/16

6. No longer is data locked away on devices hidden behind
firewalls. Instead, it is becoming:
Distributed
Stored in
multiple locations —
on-­premises, and
multiple cloud locations
Dynamic
An influx of constantly
changing data that requires
you to know where the data
is and its source
Structured, unstructured,
machine learning, and
streaming — generated in
and outside the organization
Diverse
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7. This requires a holistic approach to hybrid cloud data services
that is:
Secure Efficient Future-­proof Open
…and enabled by a Data Fabric
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8. The NetApp Data Fabric
is built for a
data-­centric world
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9. NetApp Data Fabric
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ENTERPRISE IT NEXT-­GEN DATA CENTER
N e t A p p
D A T A F A B R I C
MULTI-­CLOUD
PUBLIC CLOUD
NETAPP
DATA
FABRIC

10. These capabilities are built into industry-­leading software,
services and systems you can use to:
HARNESS
the power of the
hybrid cloud
BUILD
a next-­generation
data center
MODERNIZE
storage through
data management
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Upgrade infrastructure
to bring modern data
services to existing
applications
Freely and securely
manage and move
data—anywhere, on any
cloud
Get the scale and
quality of service
modern applications
require

11. NetApp has proven use cases to accelerate
your Data Fabric journey
Data Fabric
Accelerate
workloads and
analyticsSimplify and
automate
Accelerate
DevOps
transformation
Protect and
secure data
Optimize
unstructured
data
Integrate
cloud data
services
Gain data
center
efficiencies
Build
cloud hosting
infrastructure
Deliver data
insights and
control
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12. The NetApp portfolio of software, services and systems is
designed for the data-­centric world
Optimized to
protect
Designed for
simplicity
Created to
embrace new
opportunities
Open to
enrich choice
Optimized
to protect
Designed
for simplicity
Created to
embrace new
opportunities
Open to
enrich
choice
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13. CLOUDDEDICATED VIRTUALIZED
Operational
Transformation
IaaS | PaaS | SaaS | ITaaS
Flexible Consumption Models
CONSOLIDATION
VIRTUALIZATION
HYBRID
CLOUDS
2000 2010 2017 The Next 5+ Years
POLICY DRIVEN
AUTOMATION
TRADITIONAL DATA CENTER
Are You Here?
NEXT GENERATION DATA CENTER
Enterprises are at a Turning Point

14. Consumption Choices in the Next Generation Data Center
Maximize the value of your data by
consuming Infrastructure in the way that makes sense for you
PURPOSE-­BUILT
SYSTEMS
CONVERGEDAS A SERVICE
SOFTWARE
DEFINED

15. PURPOSE-­BUILT
SYSTEMS
CONVERGEDAS A SERVICE
SOFTWARE
DEFINED
Consumption Choices Connected by the NetApp Data Fabric
Unleash the power of data to achieve a new competitive advantage – across cloud and on premises
Fueled by NetApp
Hosting Partners
FlexPod SF
NetApp HCI
SolidFire Element X
ELEMENT OS
ONTAP Cloud FlexPod AFF | FAS ONTAP Select
ONTAP

16. First Generation Hyper Converged Infrastructure
What it is in theory
§ IT infrastructure consisting of software-­defined
compute, network storage
§ Easier to manage, intuitive hypervisor-­aware
storage
§ Shared-­Core approach for low entry point
§ Rapid response to the business via fewer
integration points
§ Pay-­as-­you-­go expansion and economics
§ Simple/Rapid deployment and management
§ One Size Fits All architecture

17. Hyper Converged Infrastructure Compromises
1st Generation
Performance Flexibility Consolidation

18. NetApp HCI. Ready For Next.
Enterprise-­Scale Hyper Converged Infrastructure
Guaranteed Performance Automated InfrastructureFlexibility & Scale
Scale On Your
Terms
Transform & Empower
Your IT Operations
Deliver All Your Applications with
Confidence
ENTERPRISE
IT
PUBLIC
CLOUD
MULTI-­
CLOUDNETAPP
DATA
FABRIC
NETAPP
DATA
FABRIC

19. Introducing NetApp HCI
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Compute Node Compute Node
Storage Node Storage NodeA
B D
C

20. Consolidate
Mixed
Workloads
Deliver
Predictable
Performance
Provide
Granular
Control
at
VM
Level
Guaranteed Performance
Deliver All Your Applications with Confidence

21. Optimize
&
Protect
Existing
Investments
Scale
Compute
&
Storage
Independently
Eliminate
“HCI
Tax”
Flexibility & Scale
Scale on Your Terms

22. Automate
&
Streamline
Management
Deploy
Rapidly
Simplify
via
Comprehensive
API’s
Automated Infrastructure
Transform & Empower IT Operations

23. NetApp HCI is Data Fabric Ready
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File Services
Object Storage
Services
Backup & Recovery
Data Management
& Monitoring
Data ProtectionReplication

24. Enterprise Scale Use Cases
Cloud Web
Infrastructure
Databases End-­User
Computing
Workload
Consolidation
CORE
DATA CENTER

25. NetApp HCI. Ready For Next.
Enterprise-­Scale Hyper Converged Infrastructure
Guaranteed Performance Automated InfrastructureFlexibility & Scale
Scale On Your
Terms
Transform & Empower
Your IT Operations
Deliver All Your Applications with
Confidence
ENTERPRISE
IT
PUBLIC
CLOUD
MULTI-­
CLOUDNETAPP
DATA
FABRIC
NETAPP
DATA
FABRIC

26. How will you
change the world
with data?
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