Google Cloud Platform delivers the industry’s leading cloud-based services to create anything from simple websites to complex applications. DataStax delivers Apache Cassandra™, the leading distributed database technology, to the enterprise. Together, DataStax Enterprise on Google Cloud Platform delivers the performance, agility, infinite elasticity and innovation organizations need to build high-performance, highly-available online applications. Join Allan Naim, Global Product Lead at Google Cloud Platform and Darshan Rawal, Sr. Director of Product Management at DataStax as they share their expertise on why DataStax and Google Cloud Platform deliver the industry’s most robust Infrastructure-as-a Service (IaaS) platform and how your organization find success with NoSQL and Cloud services. View to learn how to: - Handle more than 1 Million requests per second for data-intensive online applications with Apache Cassandra on Google Cloud Platform - Leverage the technology infrastructure and global network powering Google’s search engine with DataStax to deploy blazing-fast and always-on applications - Transform your business into a data-driven company, a change that is critical as future success and discoveries hinge on the ability to quickly take action on data

1. From Zero to One Million (requests per second)
Welcome to today’s webinar!

2. Our Presenters for Today
Darshan Rawal, Sr Director, Product Management, DataStax
Over 15 years in product leadership in large scale distributed systems and
data science.
Experienced 2000 and 2008 economic turmoil from Ground Zero
Allan Naim, Global Product Lead, Google Cloud Platform
Over 15 years in enterprise software and cloud computing business.
If he could, he would eat sushi everyday for breakfast, lunch and dinner.
Company Confidential 2
© 2014 DataStax, All Rights Reserved.

3. The new connected world needs a revolutionary DBMS
Apache Cassandra™ as a cloud database
Key trends, technologies, and ideas - drivers for Google Cloud Platform
Zero to 1 million with DataStax and Google Cloud Platform
IoT application use case with DataStax and Google Cloud Platform
Q & A
© 2014 DataStax, All Rights Reserved. Company Confidential
3
Agenda

4. ~375
Employees Customers
Founded in April 2010
~400
Santa Clara, Austin, New York, London,
Paris, Tokyo, Melbourne
~28
Percent
Overview

5. The New Connected World Needs
a Revolutionary New DBMS
“The Internet of Everything”
Client-Server
1970’s
Isolated
Cloud Mobile Social
Mainframe
1990’s
Today
IBM
ORACLE
Distributed
DATASTAX
Semi-Connected Radically Connected

6. Businesses Must Close the Gap… and Fast
Your Business Customers

7. Market Leadership
Visionary in MQ for ODBMS
“DataStax has added in-memory transactions, search capabilities, and
support for analytics through Apache Spark and Apache Hadoop. Reference
customers identified administration and development tools as positives.”
Leader in NoSQL Wave
“NoSQL continues to gain strong, unstoppable momentum. We’re confident
there is a NoSQL database strategy in your future.”

8. 8
Big Trends for Applications and Data in the Cloud
Cloud services drive innovation
and competitive advantages faster
Engage customer at any time, on any device
Scale across geographies
Real-time data analysis from millions of devices
Data in the cloud
 73% data in the Cloud by 2017
 Two-thirds of workloads by 2017
 5x workload growth compared to
traditional workloads between now
and 2017
Source: NBVP 2014 Future of Cloud Computing Survey
Mobile
Web
IOT

9. Apache Cassandra™
The Leading Distributed Database for the Cloud
Always-On
Geographic Distribution
Industry Leading Performance
Predictable & Dynamic Scalability
Operational Simplicity
Low Cost
9
San
Francisco
Stockholm
New York

10. We Deliver to Enterprise Software Standards
DataStax Enterprise (DSE)
Support &
Training
Professiona
l
Services
Security
Visual
Monitoring
Management
Services
In-Memory
Spark
Analytics
Search
Commercial
Confidence
Enterprise
Functionality
Certification
DSE

11. DSE: On Premise, Hybrid and Public Cloud Deployments
11
On Premise Cloud
DSE: Cloud Transition, Turbo Charged
Linear Scalability Always-On
Easy Data
Distribution
Workload
Isolation
Operational
Simplicity
Enterprise
Security
Low Cost
Multiple Data
Formats

12. 40px in height.
12
DataStax & Google Cloud Platform
= Ferrari & The Autobahn
Blazing Fast Performance
"In the past we've had high performance and high throughput options ... for our network
attached persistent disk (a great offering). But, sometimes you need to take it up
a notch ... and you want to have access to local flash for your application,
especially if you are doing something like a high performance
Cassandra Cluster. And the way that works on Cloud Platform is somewhat
unique. You can take any standard VM and attach flash to that.”
- Navneet Joneja, Product Manager, Google Cloud Platform at Google Cloud Platform
Live 2014, November 2014, San Francisco

13. Google Cloud Platform
© 2014 DataStax, All Rights Reserved. Company Confidential 13

14. Big Trends
Any Device Any Place
enabling a new
world via mobile
Any Time
global connections
at any minute
connections
virtually
everywhere
Any Team Speed Adoption
vitally important to
stay ahead
consumer leads,
business follows
minds of many
need to collaborate

15. Decreasing cost enables
virtually limitless storage in the
cloud. $600 can buy enough
storage for the world’s music.
(Source: McKinsey Global Institute May 2011)
Computing as a utility is now
available for easy purchase,
provided from massively
efficient data centers.
(Source: Nicholas Carr, The Big Switch, 2008)
The internet allows for a model
of real-time access to new
innovation, information, and
applications from a wide range
of devices.
Affordable
capacity
On-demand
computing
Instant
access
IT Trends

16. “Organize the world’s information and make
it universally accessible and useful.”
- Google’s Mission Statement

17. For the past 15 years, Google
has been building out the world’s
fastest, most powerful, highest
quality cloud infrastructure on
the planet.

18. A Network that Spans the Globe

19. Google Cloud Platform is built on
the same infrastructure that
powers Google.

20. Innovating Software & Driving Technology Forward
MapReduce Dremel Spanner
Bigtable Colossus
GFS
Compute
Engine
2002 2004 2006 2008 2010 2012 2013

21. Google Cloud Platform
Storage
Cloud
Storage
Cloud
SQL
Cloud
Datastore
Compute
Compute
Engine
App
Engine
App Services
BigQuery
Cloud
Endpoints

23. Enterprise-Class Security
Built-in Security Stable Proven Cloud
Images by Connie
Zhou
• Configurable auto-updates
• Sandboxing
• Safe browsing
• Multi-processing
architecture allocates a
separate process to
each task, reducing
crashes
• Data sharding
• Data center
redundancy
• 300+ engineers
focusing on security

24. New: Local SSD
● Ideal for a high performance
DataStax/Cassandra cluster
● 1-4x 375GB
● Up to 680K read / 360K write IOPS (4K)
● No dedicated instance types
o Attach to any standard, high-cpu or high-mem
VM
● Transparent Maintenance
● $0.218/GB/Month
● Encrypted at rest

25. Product Momentum
August 2013
Encryption at Rest for
Cloud Storage
Layer 3 Load Balancing in
Compute Engine
June 2014
Docker support
HTTP Load
Balancing
SSD Persistent Disk
November
2013
Cloud
Endpoints GA
Dedicated
Memcache GA
December 2013
Compute Engine GA
Persistent Disk
March 2014
AppEngine with Managed VMs
Windows Server, SuSE, RHEL
support
BigQuery
streaming
@100K RPS
Major price
drops
February 2014
Cloud SQL GA
HIPAA Support
Sep 2014
HTTP load balancing
Node.js client library
Push-to-Deploy support to Bitbucket Git
repositories
November 2014
Firebase, Local SSD, Bitnami
Cloud Debugger, Cloud Autoscaler
Container Engine
Cloud Interconnect
PCI DSS Certification

26. Google Cloud Platform & DataStax: Blazing-Fast Apps
• 330 Google Compute Engine virtual machines, 300 1TB Persistent Disk volumes, Debian Linux, and
DataStax/Cassandra
• One Million writes per
second to Cassandra with a
median latency of 10.3 ms and
95% completing under 23 ms
• Ideal for potentially spiky
workloads, such as machine data
generated across millions of
devices with peaks
© 2014 DataStax, All Rights Reserved. Company Confidential 26

27. Google Cloud Platform & DataStax: Demo
60 Million Users
Generated in less than a year. cloud.google.com/solutions/cassandra
© 2014 DataStax, All Rights Reserved. Company Confidential 27

28. The Smart Way to Manage Sensors for Energy and Cost Savings
Thousands of sensors on rooftop machines in commercial buildings
Poor performance and limited scale with legacy technologies
Live in production in ~2 months ingesting, normalizing, and analyzing time-series sensor data
Reduced TCO by over 67% compared to relational systems
Linear scale, 100% uptime with DataStax Enterprise and Google Cloud Platform
Use Case: Internet of Things

29. Your Next Step to Success
© 2014 DataStax, All Rights Reserved.
Visit DataStax.com/google_cloud_platform for:
‘Click-To-Deploy’ Cassandra on Google Cloud Platform Trial
FREE downloads, FREE training and events schedules

30. Questions?
Enter them into the webex interface ‘Q & A’ box
Thank you!
Visit DataStax.com/Google_Cloud_Platform for:
‘Click-To-Deploy’ Cassandra on Google Cloud Platform Trial
FREE downloads, FREE training and events schedules
Twitter: @DataStax