Our friends from Kuhcoon show you how businesses can effectively manage their social media presences for success. No matter what your business' size or industry, social media is a key component of your marketing efforts.

1. Social Media For Businesses
By: Kuhcoon.com

2. Some Staggering Social Facts
• 845m "active" users on Facebook.
• 64% of Facebook users have liked a brand on
Facebook - ExactTarget
• 25% of social media users are more likely to look
into a brand advertising on social media – Adology
• 15% of these users are more likely to purchase
from social media advertisers – Adology

3. How much is actually spent?
• $4.26 billion was spent on social media
marketing globally in 2011 – eMarketer
• Ford’s 2011 Explorer launch on Facebook
generated a 200% greater return than a Super
Bowl ad - Social Media Case Studies, Stories,
Perspectives

4. Show me the money!

5. Social Media “Pain Points”
• ROI
• Managing/growing presence
• Monitoring social media
• Lack of resources
• Integrating with current marketing efforts
• Publishing on all platforms efficiently
• Budget

6. What does this mean for business?
• 67% of B2C companies and 41% of
B2B companies have acquired a customer
from Facebook.

7. How does business leverage Social
media?
• 40% of companies admit to having no training
or governance in social media
• 38% of Small & Micro Businesses would use
social media more if they had more time or a
convenient management solution – Vistaprint

8. Social Media’s Value
• Qualitative rather than Quantitative.
– focus on driving advocacy first, awareness
second.
• Old advertising models focus on REACH and
FREQUENCY.
• Social media has made this much more
complex.

9. Brand Advocacy
• Be a source for valuable content that is
- Entertaining
- Engaging
- Educational
• You need to sell less and listen more.

10. Kuhcoon’s Brand Advocates

11. Customer Value Before
Social Media
• Measured in
-how often
-what volume
-how long might a customer purchase
your product.
• Provide value based off of this data.

12. With Social Media
• Much more dynamic
– Customer becomes brand advocate and
representative.
• Word-of-Mouth Marketing
– Social = word-of-mouth on steroids.

13. Social Media Butterfly Effect
• One Tweet/Status can be amplified at an
alarming rate.
• Cyclone of influence - driving customers towards
or away from you.
• It depends on how quickly and effectively the
business owner reacts to the situation.
– PR nightmares vs PR success

14. Meet Bill

15. Social is Everywhere!

16. Problems: Money and Time

17. Bitty Bill’s in Moosic, PA

18. Power in Numbers

19. Insight Into Your Community

20. Reach: Everyone.

21. Engagement is Essential.

22. Questions?
Facebook.com/Kuhcoon @Kuhcoon