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NEPA BlogCon 2012 - Social Media for Business
The document discusses the significance of social media for businesses, highlighting that 845 million users are active on Facebook, with many engaging with brands. It outlines the challenges companies face in leveraging social media, such as managing presence and monitoring effectiveness, while emphasizing the importance of brand advocacy and customer engagement. Additionally, it notes that social media marketing spending reached $4.26 billion in 2011, with significant returns on advertising investments.
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NEPA BlogCon 2012 - Social Media for Business
- 1. Social Media ForBusinesses By: Kuhcoon.com
- 2. Some Staggering SocialFacts • 845m "active" users on Facebook. • 64% of Facebook users have liked a brand on Facebook - ExactTarget • 25% of social media users are more likely to look into a brand advertising on social media – Adology • 15% of these users are more likely to purchase from social media advertisers – Adology
- 3. How much isactually spent? • $4.26 billion was spent on social media marketing globally in 2011 – eMarketer • Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl ad - Social Media Case Studies, Stories, Perspectives
- 4. Show me themoney!
- 5. Social Media “PainPoints” • ROI • Managing/growing presence • Monitoring social media • Lack of resources • Integrating with current marketing efforts • Publishing on all platforms efficiently • Budget
- 6. What does thismean for business? • 67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook.
- 7. How does businessleverage Social media? • 40% of companies admit to having no training or governance in social media • 38% of Small & Micro Businesses would use social media more if they had more time or a convenient management solution – Vistaprint
- 8. Social Media’s Value •Qualitative rather than Quantitative. – focus on driving advocacy first, awareness second. • Old advertising models focus on REACH and FREQUENCY. • Social media has made this much more complex.
- 9. Brand Advocacy • Be a source for valuable content that is - Entertaining - Engaging - Educational • You need to sell less and listen more.
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- 11. Customer Value Before Social Media • Measured in -how often -what volume -how long might a customer purchase your product. • Provide value based off of this data.
- 12. With Social Media •Much more dynamic – Customer becomes brand advocate and representative. • Word-of-Mouth Marketing – Social = word-of-mouth on steroids.
- 13. Social Media ButterflyEffect • One Tweet/Status can be amplified at an alarming rate. • Cyclone of influence - driving customers towards or away from you. • It depends on how quickly and effectively the business owner reacts to the situation. – PR nightmares vs PR success
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- 17. Bitty Bill’s inMoosic, PA
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- 19. Insight Into YourCommunity
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- 22. Questions? Facebook.com/Kuhcoon @Kuhcoon