Download to read offline
Uploaded byMichelle Davies (Hryvnak)
NEPA BlogCon 2013 - Google Analytics 101
The document discusses key metrics and dimensions important for website analytics, including pageviews, bounce rate, and visit duration. It emphasizes the importance of understanding user behavior through metrics such as source, medium, and keywords. Additionally, it provides links for further resources and insights into optimizing website performance.
More Related Content
Similar to NEPA BlogCon 2013 - Google Analytics 101
More from Michelle Davies (Hryvnak)
NEPA BlogCon 2013 - Google Analytics 101
- 1.
- 2. Let’s Go Downthe Nut Hole!
- 3. What It WorksWith
- 4. If you candream it. You can install it. n00b level
- 5. If you candream it. You can install it. pwn the c0d3
- 6. Must gKnow Metrics Visits- A series of pageviews that a single visitor makes during a period of activity Pageviews - Pages/Visit or Average Page Depth, is the average number of pages viewed during a visit to your site. Repeated views of a single page are counted. Avg. Visit Duration - The average duration of each visit. % of New Visits - The percentage of visitors who have not previously or recently visited your website. Bounce Rate - The percentage of visits in which the visitor only viewed one page of your website before leaving.
- 7. Must gKnow Dimensions Source- Origin of the visit, be it search or referral. ie. facebook.com, the name of one of your newsletters, direct, or bookmarks. Medium - The type of site that had the link to your site. ie. organic, cpc, referral, email, or none. Keyword - These are the words that visitors use to find your Website when using a search engine Landing Page - The first page a visitor views during a session; also known as the entrance page. Location (Continent > Sub Continent > Region > Metro > City)
- 8. Must gKnow Terms Keywordsthat are generated from paid advertising, such as Pay-per-click (PPC) and Consumer Shopping Engines (CSEs). Keywords that are generated from unpaid sources. These are all natural search engine keywords.
- 9.
- 10.
- 11. Content Overview ➔Overall pageperformance. ➔Page load times. ➔Non-commerce successes ➔Where the $$$ comes from
- 12. Social Overview ➔Which networkswork? ➔It’s not just you linking! ➔Where the $$$ comes from.
- 13.
- 17.
- 18.
- 19. Let’s Get Real…time
- 20. Helpful links: Analytics SolutionsGallery https://www.google.com/analytics/gallery/#landing/start/ Subscribe or Bookmark the Blog http://analytics.blogspot.com/ @GoogleAnalytics + Google Analytics
- 21.
Editor's Notes
- #4 Google Analytics is free - and easy to install on multiple platforms.
- #5 All at matter is having either the Analytics ID to insert in a field, should you be using something simple.
- #6 Or the code, and make sure it goes in the back end of your site, above the </head> tag. n00b
- #7 Avg. Visit Duration - Returning visitors = Repeat Readers
- #8 Medium - ie. “organic” (unpaid search), “cpc” (cost per click, i.e. paid search), “referral” (referral), “email” (the name of a custom medium you have created), “none” (direct visits have a medium of “none”).
- #9 Avg. Visit Duration - Returning visitors = Repeat Readers
- #10 Sign up for an Analytics account. Add your property to the account. Add the Analytics tracking code to your property.
- #11 Go to Google Analytics.
- #13 Network Referrals let’s you see where the action is for you in social media. It’s not just likes. Here you see Visits, Pageviews, Avg. Visit, Duration, Pages / Visit.
- #18 Here’s some great post ideas - first look at the keywords that send the least amount of traffic. These were slightly related to your blog most likely, and might have some great ideas for future posts! Forget writer’s block!
- #20 Really handy for seeing who is on your site at any given time, this would be great for seeing if live chat events are successful, or immediately see how a tweet performs, and immediately see if a tracking code is working on your site.