Abcam, owner of one of the world’s largest catalogs of antibodies, engages
Neolane’s conversational marketing technology to conduct high-response,
one-to-one personalized B2B campaigns
Palm Coast Data and Belvoir Media Group use Alterian's Integrated Marketing P...Alterian
Actionable Analytics elevates Belvoir’s response rates and reduces turnaround time.
Significantly enhanced insight has contributed to a 10 percent to 15 percent increase in response rates.
A session I gave at Adobe MAX 2011 showcasing how we leverage our own technology within Adobe.
View replay here: http://tv.adobe.com/watch/max-2011-envision/adobeadobe/
Our Robust Processes and Methodologies have been successfully tried and tested for over two decades with our clients. We have strong software engineering and service processes.Our operations have been certified as ISO 9001:2008 by American Quality Assessor (AQA). Our global operations spread across USA, Canada, Europe and India have won over 150 satisfied customers.
Customer Name: Cable&Wireless Worldwide
Industry: Telecommunications
Location: Worldwide
Company size: 6000 people
Challenge
• Create customer service center of excellence
• Increase customer and employee satisfaction while reducing costs
Solution
• Cisco Unified Contact Center Hosted and IP Telephony
• Call recording from Verint
• Service management system from BMC
Results
• Significantly reduced contact center operating costs
• Reduced abandoned calls to 1 percent
• Increased employee satisfaction by 26 percent
Palm Coast Data and Belvoir Media Group use Alterian's Integrated Marketing P...Alterian
Actionable Analytics elevates Belvoir’s response rates and reduces turnaround time.
Significantly enhanced insight has contributed to a 10 percent to 15 percent increase in response rates.
A session I gave at Adobe MAX 2011 showcasing how we leverage our own technology within Adobe.
View replay here: http://tv.adobe.com/watch/max-2011-envision/adobeadobe/
Our Robust Processes and Methodologies have been successfully tried and tested for over two decades with our clients. We have strong software engineering and service processes.Our operations have been certified as ISO 9001:2008 by American Quality Assessor (AQA). Our global operations spread across USA, Canada, Europe and India have won over 150 satisfied customers.
Customer Name: Cable&Wireless Worldwide
Industry: Telecommunications
Location: Worldwide
Company size: 6000 people
Challenge
• Create customer service center of excellence
• Increase customer and employee satisfaction while reducing costs
Solution
• Cisco Unified Contact Center Hosted and IP Telephony
• Call recording from Verint
• Service management system from BMC
Results
• Significantly reduced contact center operating costs
• Reduced abandoned calls to 1 percent
• Increased employee satisfaction by 26 percent
Collaborative lifecycle development for Mobile SoftwareIBM Software India
This presentation was presented at the Mobile World Congress in Barcelona, earlier this year. It has a strong Worklight illustration.
The presenters were as follows:
Leigh Williamson, IBM Distinguished Engineer
Miku Jha, Senior Solutions Architect
Johannes zu Eltz. Global Offerings Executive, IBM Mobile Enterprise Service
View this presentation made at India's largest Business Discovery World Tour. It talks about how QlikView Business Discovery - user driven BI is different from traditional BI applications. Customers are loving this user-driven BI and are actively embracing it suffice to say there are over 26000 customers worldwide who are already using QlikView.
Collaborative lifecycle development for Mobile SoftwareIBM Software India
This presentation was presented at the Mobile World Congress in Barcelona, earlier this year. It has a strong Worklight illustration.
The presenters were as follows:
Leigh Williamson, IBM Distinguished Engineer
Miku Jha, Senior Solutions Architect
Johannes zu Eltz. Global Offerings Executive, IBM Mobile Enterprise Service
View this presentation made at India's largest Business Discovery World Tour. It talks about how QlikView Business Discovery - user driven BI is different from traditional BI applications. Customers are loving this user-driven BI and are actively embracing it suffice to say there are over 26000 customers worldwide who are already using QlikView.
New Requirements for Optimizing Your Modern B2B Customer ExperienceAcquia
In the conclusion of this 3-part webinar series, our marketing experts will share their proven tips and tricks to help you execute a successful personalization campaign. This includes setting up a process for easy, repeatable execution, making the necessary transition to omnichannel, and best practices for measurement.
Join the final webinar of our Acquia Lift + Mautic Series on Thursday, 9/19 @ 10:00AM ET to find out how to optimize your modern B2B customer experience by embracing open marketing and personalizing across multiple channels, identifying the right metrics to measure, and monitoring performance for all of your campaigns.
In this webinar, we’ll cover:
- How to optimize your personalized customer experience
- Setting up your teams for success
- Transitioning to omnichannel
- The right metrics to measure to ensure success in your modern CX
- How Acquia Lift in conjunction with Mautic makes executing personalized campaigns easier than ever
Missed parts 1 and 2 of our Acquia Lift + Mautic Webinar Series? Don’t worry! Catch up here:
Part 1: New Requirements for Building a B2B Customer Experience / Part 2: New Requirements for Personalizing Your B2B Customer Experience
Using Email To Engage Users & Drive Product Innovation - A Ziff Davis Enterpr...WhatCounts, Inc.
The marketing and advertising industries are changing dramatically. One trend you will notice is how content marketing is evolving and becoming more and more engagement based. In this webinar, learn from leading IT-related magazine publisher, Ziff Davis Enterprise, on how their email program is changing engagement marketing. Peter Westerman, Ziff Davis Enterprise's SVP of Audience Marketing, will take you through all the best practices and steps they took to create quality content for their highly engaging and successful email programs.
Visual COBOL future-proofs business applications for Caja de ValoresMicro Focus
How IT modernization made the difference for Caja de Valores:
- Realized 70% IT cost savings
- ROI applied to application modernization initiatives
- Improved application stability and availability
- Achieved 50% performance improvement for
business transactions
- Improved developer efficiency
Micro Focus Visual COBOL unlocks the value within your existing COBOL applications, enabling teams to collaborate across a variety of new and long established platforms. Visual COBOL re-energizes enterprise COBOL applications, resulting in improved productivity, while lowering costs and taking your core applications into the future.
Best practices and stratagies to engaging customers across multiple channels to deliver value and loyalty. Presented at the Professional Association for Customer Engagement conference (PACE), May 2012.
Similar to Abcam implements Neolane to win healthy B2B marketing results (20)
Analysis of 150 Websites Using Facebook LoginNeolane, Inc.
Neolane analyzed a sample of 150 leading websites using Facebook Login to see how they implemented it. We looked at what data was being requested as well as the volume of people using Facebook Logins. This presentation summarizes the results of our analysis.
Are Your Marketing Messages K-Cups or Carafes?Neolane, Inc.
This mini graphic or visual vignette uses a coffee analogy to illustrate the differences between 1:1 personalized messages (K-cups) and generic bulk messages (carafes).
Personalised Digital Interactions: What Reallt Works According to European Ma...Neolane, Inc.
For its second marketing survey, Neolane chose to analyze how marketers personalise their digital interactions today. More than 600 European marketers participated in the survey.
Finding Your Way with Marketing Automation Workflow [Infographic]Neolane, Inc.
Whether your organization is B2B, B2C, or a hybrid of the two, marketing automation platforms can help accelerate customer acquisition, retention, and loyalty. A core feature of these platforms is workflow: a visual interface for designing and executing campaigns, messages, and even internal processes. Many marketers are surprised by just how many things can be automated with workflow. To shed some light on the possibilities, we created this infographic.
Each subway line on the map represents a different category of automation, with the stops being specific examples. Explore the map to understand the true breadth and versatility of marketing automation workflow.
Integrated Marketing: It’s No Game [Infographic]Neolane, Inc.
Today’s marketer has the challenge (or opportunity) of reaching their customers through what can seem like an infinite number of marketing channels. To quote Spiderman, “With great power, comes great responsibility.” Marketers need to put the customer in the driver’s seat, allowing them to choose how and when they wish to receive relevant information and/or make purchases. It is the marketer’s responsibility to leverage all this available data about customers and prospects to communicate with them through these preferred channels in a manner that’s both consistent and highly personalized.
This infographic highlights some impressive integrated marketing statistics, showcasing the channels most commonly used and how customers are interacting with brands through these channels.
Neolane Email Deliverability Best PracticesNeolane, Inc.
David Letemple, Senior Consultant - Deliverability Expert and Jean-Michel Radiskol, Chief Deliverability Officer, Neolane
Email reputation and deliverability is a much an art as it is a science. Attend this session to strengthen your email deliverability skills and knowledge. Learn advanced technical tips & tricks to leverage Neolane’s rich deliverability feature set. Inbox rendering and monitoring, spam scoring, quality auditing, seed-list management, quarantining, whitelisting and throttling will no longer hold any secrets for you. Learn tangible and pragmatic measures to take to optimize your email deliverability strategy.
Learn more: http://www.neolane.com
The Distributed Marketing Frontier: Realizing the Dream of Truly "Glocal" Mar...Neolane, Inc.
Today's highly mobile and engaged economy rewards businesses that deliver relevant, timely, and personalized customer interactions. An engaging customer experience wins business, but managing this experience between corporate marketing and local entities is challenging. Alignment between the corporate and local marketing functions is often hobbled by lack of communication, uncontrolled use of the brand, and redundant systems and processes. How can an organization overcome these obstacles to achieve top-line growth and maximize bottom-line efficiencies?
This comprehensive white paper from Neolane explores the intricacies of delivering a consistent brand while recognizing the need to customize the brand to local target audiences. Learn how marketers can leverage a unified technology solution to steer corporate and local entities towards a common business goal; to improve the customer experience and increase sales.
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd.
No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.
Read the full case study here:
bit.ly/awwa51
New channels such as mobile deliver new opportunities, so long as you understand how to package your communications to encourage response. But marketers must bridge the gap between emerging mobile and traditional channels to most effectively interact with and engage each customer. Learn how you can successfully integrate mobile into the traditional marketing mix.
Abcam implements Neolane to win healthy B2B marketing results
1. Abcam implements Neolane to win healthy B2B
marketing results
Customer name: Abcam
Abcam, owner of one of the world’s largest catalogs of antibodies, engages Industry: Life Sciences/Pharma/
Bio-tech/B2B eCommerce
Neolane’s conversational marketing technology to conduct high-response, Business Need: Create effective B2B
marketing communications in ten languages.
one-to-one personalized B2B campaigns Engage with a rapidly growing number
of bio-tech scientists worldwide, while
promoting a catalog of 67,000+ products
Abcam is a producer and distributor of research- and deliverability could at best only be “We needed a smarter, more
grade antibodies with offices located in the roughly estimated, making it hard to direct user-friendly and scalable
UK, U.S., Japan and Hong Kong. The company improvements.
solution to meet our
produces and distributes its own and third-
party produced antibodies to academic and Additionally, the email application couldn’t requirement for delivering
commercial users in over 70 countries. With support the marketing best practices Abcam personalized content to our
an online catalogue of over 67 ,000 products, wanted to introduce, such as highly refined rapidly expanding customer
Abcam covers hundreds of disciplines including content personalization, campaign testing and base. We evaluated a
cancer, immunology and neuroscience. The event-triggered emails. number of tools, but were
company’s vision is to build the largest online
at first disappointed by
antibody resource in the world while also Seeking a scalable solution
ensuring that the antibodies are of high quality their inflexibility and lack
“We needed a smarter, more user-friendly and
and commercially viable. Some 600-800 new scalable solution to meet our requirement for of sophistication. Then we
products are added to the catalog every month. delivering personalized content to our rapidly discovered Neolane.”
expanding customer base, said Warwick. “We
”
Challenging customer communications Jim Warwick, Chief Operating
evaluated a number of tools, but were at first
Officer at Abcam
“Each of our customers is a specialist and disappointed by their inflexibility and lack of
our challenge is to generate timely content sophistication. Then we discovered Neolane. ”
that’s specific to their field of activity, said Jim
” TECHNOLOGY ENVIRONMENT
Warwick, chief operating officer at Abcam. “Only “Neolane was the only platform to meet • Custom ERP and CRM system
by seeing the subject matter as directly relevant our needs on functionality and scalability • SQL Server
to them, will an individual open it, read it and and it offers impressive one-to-one
• On-site licence
perhaps click-through to the Abcam website. ” personalization capabilities rather than just
simple segmentation, said Warwick. “Neolane
” OBJECTIVES
Abcam’s main channel of outbound customer is highly configurable and while very
• Increase campaign deliverability,
communication is email. Customers can opt-in via sophisticated, it’s user friendly for marketers.
” relevancy, reactivity and sales
the website to receive newsletters on their area
• Reduce complexity, timeframes and
of research, product updates and other marketing For Abcam, there was also its data management cost
content such as regional news, promotions and policy to consider. The company maintains a • Improve adherence to preferred
invitations to Abcam scientific conferences. central database offering a high quality and techniques and procedures
very detailed single customer view serving
In its early days, the company developed multiple enterprise applications. Abcam RESULTS
a proprietary email marketing application, wanted its marketing automation solution • Reduced new campaign creation time
which allowed marketers to semi-automate to draw upon that existing data source for by approximately 35 percent, saving 48
rudimentary segmented campaigns. Requiring advanced segmentation of its customer base. staff days/year
SQL database query skills for any advanced • Achieved email open rates of 18.4
segmentation and the ability to write html code, “We found that most marketing automation percent and click-throughs of about 3.6
percent
IT support was often required. As the company tools mandate use of their own proprietary
• Email deliverability rates now typically
grew its product range, customer base and the datamart, which would have meant
exceed 96 percent
number of campaigns it needed to run, it began undertaking a complex integration exercise, ”
to reach the limits of its in-house tool. said Warwick. “Neolane offered us the freedom
to couple directly with our existing customer
Reporting was limited, too. Although click- database, saving considerable expense and
throughs were measurable, open rates the potential risks of data integration.
”